Designing the Moment: From First Impression to Conversion
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When users first experience a new Web application, it's key that they understand the purpose of the application, what are the possibilities, what to expect, whether it is trustworthy, and how long it will take to get up to speed.
In this Web Design Training video Robert Hoekman Jr., author of Designing the Obvious and Designing the Moment books, shows you design elements that will help your users do exactly that. Offering examples of successful Web sites and San Francisco storefronts, Hoekman shares stories about his process, discusses his rationale for design decisions, and clearly explains how you can apply these successful concepts to your won site to increase conversion rates and help you turn skeptical visitors into avid users in this Web Design Training course.
Take this Web Design Training course and learn how to design with impact!</p>
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|Section 1: My First Section|
Crafting the elevator pitchPreview
The investment breadown
The call to action
Filling the blank slate
The perfect registration form
Handling registration errors
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