Designing the Moment: From First Impression to Conversion

Learn holistic approach to constructing websites on this web design training.
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  • Lectures 8
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2012 English

Course Description

When users first experience a new Web application, it's key that they understand the purpose of the application, what are the possibilities, what to expect, whether it is trustworthy, and how long it will take to get up to speed.

In this Web Design Training video Robert Hoekman Jr., author of Designing the Obvious and Designing the Moment books, shows you design elements that will help your users do exactly that. Offering examples of successful Web sites and San Francisco storefronts, Hoekman shares stories about his process, discusses his rationale for design decisions, and clearly explains how you can apply these successful concepts to your won site to increase conversion rates and help you turn skeptical visitors into avid users in this Web Design Training course.

Take this Web Design Training course and learn how to design with impact!


What are the requirements?

  • Understanding of Web Design

What am I going to get from this course?

  • Learn to utilize design for conversion
  • Gain understanding of how design affect user experience
  • Increase conversion rates

What is the target audience?

  • Web Designers and Developers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: My First Section
Crafting the elevator pitch
The investment breadown
The call to action
Filling the blank slate
The perfect registration form
Handling registration errors

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Instructor Biography

Peachpit Press, Books, eBooks and Videos for Creative People produces top-notch videos, books and ebooks on the latest in graphic design, Web design and development, digital photography, multimedia, video, and general computing. Our award-winning products are authored by the creative industry's top professionals and feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice. Peachpit is the home of Peachpit Press, Adobe Press, Apple Certified and New Riders and is the publishing partner for The National Association of Photoshop Professionals (NAPP), and others.

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