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Designing the Moment: From First Impression to Conversion

Learn holistic approach to constructing websites on this web design training.
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11 students enrolled
Created by Peachpit Press
Published 9/2012
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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When users first experience a new Web application, it's key that they understand the purpose of the application, what are the possibilities, what to expect, whether it is trustworthy, and how long it will take to get up to speed.

In this Web Design Training video Robert Hoekman Jr., author of Designing the Obvious and Designing the Moment books, shows you design elements that will help your users do exactly that. Offering examples of successful Web sites and San Francisco storefronts, Hoekman shares stories about his process, discusses his rationale for design decisions, and clearly explains how you can apply these successful concepts to your won site to increase conversion rates and help you turn skeptical visitors into avid users in this Web Design Training course.

Take this Web Design Training course and learn how to design with impact!

Who is the target audience?
  • Web Designers and Developers
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What Will I Learn?
Learn to utilize design for conversion
Gain understanding of how design affect user experience
Increase conversion rates
View Curriculum
  • Understanding of Web Design
Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 55:15
+ –
My First Section
8 Lectures 55:15

The investment breadown

The call to action

Filling the blank slate

The perfect registration form

Handling registration errors

About the Instructor
4.5 Average rating
157 Reviews
2,183 Students
51 Courses
Books, eBooks and Videos for Creative People produces top-notch videos, books and ebooks on the latest in graphic design, Web design and development, digital photography, multimedia, video, and general computing. Our award-winning products are authored by the creative industry's top professionals and feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice. Peachpit is the home of Peachpit Press, Adobe Press, Apple Certified and New Riders and is the publishing partner for The National Association of Photoshop Professionals (NAPP), and others.

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