How To Turn Your Idea Into a Winning Product or Service
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How To Turn Your Idea Into a Winning Product or Service

Understand and Apply THE most advanced process for designing and developing winning products and services, every time.
3.5 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
820 students enrolled
Last updated 11/2013
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Current price: $10 Original price: $20 Discount: 50% off
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  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Assess the current stage of maturity for your product or idea
  • Assess the current level of validation for your idea or product
  • Understand the Rapid Product Validation process and determine how it can be applied to your idea or product
  • Conduct a successful core value assessment on your idea, which will results in a clear understanding and articulation of what problem you are solving and why your product or service should in fact exist
  • Conduct a successful Core Capabilities assessment for your idea, which will results in a clear understanding and articulation of what your product or service truly needs to do in order to be successfully adopted in market
  • Start to successfully rally yourself and other close stakeholders around the resulting impact you will have with your product or service, substantially strengthening their support for the initiative
  • Successfully define an optimal Business Model for your product or service
  • Successfully define an optimal Adoption Model for your product or service
  • Use the initial models to help build out your product or service
View Curriculum
  • None
  • No Prerequisites are needed to successfully complete this course

This course sets the essential foundation for those thinking of taking an idea to market as well as those with an early stage or existing product seeking for guidance on how to make it successfully adopted in market. It is geared to any type of idea, whether social impact in nature or otherwise, software, mobile app or services and consumer products.

The course is separated into four sections:

1. Overview of the Process - This section provides an overview the Rapid Product Validation approach to help turn ideas into reality at a fraction of the cost, risk and loss of sanity.

2. Establishing Core Value & Impact - This section allows participants to jump right in and start working on their own idea, while following a very methodical approach.

3. Establishing Core Capabilities - This section guides participants as they seek to define the essential and RIGHT Core Capabilities that will ensure their product or service is successfully adopted in market.

4. Defining Business & Adoption Models - This section guides participants as they assess current market solutions, their strengths and weaknesses, then provides a step by step approach to define the right Business & Adoptions models to ensure success.

This course is Part-One of a Two-Part series which provides a comprehensive and methodical guide for successfully turning ideas into winning products and services.

Who is the target audience?
  • You have an idea of any type that you are passionate about and would truly like to see materialize
  • You have already invested time and money in a prototype, demo or early version of a product and are seeking guidance to make it amazing
  • You have a product in market and are seeking ways to boost its adoption and success
  • Product, Marketing and Development Professionals, Teams
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Curriculum For This Course
Product Validation Process - Getting Familiar with this Game Changing process
11 Lectures 15:09

This lesson introduces the course, approach and its agenda to participants

Preview 00:43

Every product or service can be placed on a phase maturity continuum. In this lesson we understand the phases and their main characteristics, to level-set for future activity. After this, participants may complete an exercise to determine the actual phase of their own idea, product or service.

Product or Service Maturity Phases and Characteristics

This lesson provides the reasoning for conducting a validation process, and then allows participants to conduct an analysis of their own idea, product or service to determine its current level of validation

Preview 01:34

This lesson introduces the AcceleratorU Product Validation Process. Overviews of each of the 6 steps will them be provided in the following segments.

Preview 01:14

This lesson provides an overview of how to determine Core Value & Impact for your Idea, Product or Service

Determining Core Value & Impact

This lesson provides an overview of how to determine the essential Core Capabilities for your Idea, Product or Service. In Market, this is commonly referred to as the MVP, Minimum Viable Product.

Determining Core Capabilities

This lesson provides an overview of how to establish optimal Business & Adoption Models for your Idea, Product or Service.

Determining Business & Adoption Models

This lesson provides an overview of the step by step process for developing a Prototype (based on the work/assessment to date, and also known as the MVP - Minimum Viable Product) which will then be validated in market.

Developing a Prototype

This lesson provides an overview for how to successfully conduct a market validation exercise, and offers practical tips and pointers (from real experience).

Validating in Market

This lesson provides an overview of the approach for assessing results of the validation and then establishing a strategy and next steps to progress to financing (if needed) but most certainly to market.

Preview 01:02

This simple assessment allows participants to determine whether a validation process is worth conducting. It focuses on the individual's readiness rather than those of the idea, product or service, which always require validation.
Determining whether you should conduct a validation exercise (or not)
2 pages
Determining a Winning Core Value & Impact for your Idea, Product or Service
6 Lectures 11:45

This lesson provides an introduction to this section, reviews the learning objectives and agenda.

Preview 01:19

This lesson explains why it is so critical to successfully complete a core value & impact analysis.

Why it is Critical to successfully complete a Core Value & Impact Analysis

This lesson demonstrates how best to articulate the problem you wish to solve, using a graphical approach to doing so. It then provides an opportunity for participants to complete such an exercise themselves.esso

How to successfully articulate the problem you are trying to solve

This lesson builds on the problem articulation segment, and explains how to articulate barriers presently facing solution to the problem. It then provides an opportunity for participants to complete such an exercise themselves.

Articulating barriers to a solution

This lesson provides step by step guidance for participants to conduct a Core Value & Impact Analysis, and includes a downloadable template to use to complete exercise #3 of this section.

How to successfully establish Core Value & Impact

This lesson provides guidance for successfully completing this exercise and clarifies next steps from here as you move closer to market.

Applying this in practice and next steps, post Core Value & Impact Analysis
Defining the Right Core Capabilities for your Idea, Product or Service
6 Lectures 12:53

This introductory lesson provides the background for this Section, clarifies the Learning Objectives and reviews the Agenda

Preview 00:59

This lesson lays the basics for this lecture by clarifying what Capabilities and Features really are.

Core Definitions

This lesson explains in brief why it is essential to define Capabilities at this stage and NOT features, which is what most people naturally gravitate to.

Why we define Capabilities and Not Features

This lesson provides a detailed walkthrough of the steps to successfully define core capabilities, and offers worksheets to successfully support this activity

Defining Capabilities - A Step by Step Guide and an Example

This important lesson provides guidance and tips for prioritizing the RIGHT Core Capabilities and includes a template for conducting and documenting the results.

Prioritizing the Right Core Capabilities

This lesson closes off by offering guidance as to applying this oneself, and looks to next steps as you move closer to market.

Applying this yourself and next steps from here
Defining Business & Adoption Models
6 Lectures 12:50

This introductory lesson introduces the objectives and agenda of this course where you will learn step by step how to Define the right Business & Adoption Models.

Preview 03:05

This lesson reviews the core definitions at the basis of this course to ensure clarity and consistency in use

Preview 00:41

This lesson is the first part of a two part segment that provides step by step guidance how to design your Business & Adoption models

Defining Your Models - Step by Step - Part 1

This lesson is the second part of a two part segment that provides step by step guidance how to design your Business & Adoption models

Defining Your Models - Step by Step - Part 2

This lesson explains how to conduct a basic financial analysis to determine viability of your idea, and how to assess various scenarios in order to find the best one for you.

Basic Financial Analysis

This lesson closes off the Business & Adoption model course and provides a stepping stone to next steps, Prototype Design & Development

Preview 00:52
About the Instructor
Simon Brightman
3.1 Average rating
21 Reviews
1,884 Students
2 Courses
Vice President, Product Innovation @ Panvista

After 15 years of exciting roles in leading global enterprise, technology incubators, startups and public companies, Simon founded Accelerator U with a clear goal in mind: To accelerate on a global basis the number of great ideas that become viable products, so that they may help chip away at real social, environmental, community and other ills within their target markets.

Prior to founding AcceleratorU Simon led a $250 Million portfolio of SaaS based loyalty e-commerce products at, a Nasdaq company with global operations and top tier clients from the airline, hospitality and financial sectors including American Airlines Virgin Atlantic, Hyatt Hotels, Air France, American Express and many others. While at Points Simon spearheaded the introduction of advanced product development and management techniques such as product validation and prototyping with early market adopters, helping to substantially grow engagement and revenue.

Simon holds a software & business undergrad, an MBA specialized in R&D, he co-authors the Financial Post series on Product Innovation, is a strong supporter of the School for Social Entrepreneurs and a proud member of the CrowdFunding Professionals Association. Also an avid pilot, Simon loves spending time with his wife, two little daughters and playing basketball with friends.

Dr. Cindy Gordon
3.5 Average rating
16 Reviews
820 Students
1 Course
Co-Founder, Venture Coach at AcceleratorU

Cindy Gordon is a Co-Founder of AcceleratorU. She is also the Co-Founder and CEO of and Helix Commerce International Inc., a global strategic consulting firm specializing in innovation and growth leveraging “new eBusiness models.” She is the President and Co-Founder of iCrowdFund Social Media Inc. She has innovation experience from leading complex innovation & business transformation programs in companies like: Bell Canada, British Telecom, CIBC, Hewlett Packard, ING, Newbridge, Nortel Networks, Royal Bank of Canada, RIM, SAP, TD, and Xerox.  Most recently Dr. Gordon led the collaboration/Innovation/Social Change program for RIM.

Prior work experience include senior executive or practice partner roles as a Partner at XDLI, a Venture Capital Fund, Accenture, Citicorp, Nortel Networks, and Xerox. At Accenture, she was a Practice Partner Leader for the Strategy Change practice specializing in collaboration, and portals. At Xerox, Cindy was Senior Director of Innovation and Total Quality and led global Sales Force & Service Automation initiatives. She also was a GM and ran Xerox’s outsourcing business. At Citicorp, Cindy was a Vice President responsible for the investment banking and wealth management business needs supporting global capital markets and also managed the  Risk Management Function for regulatory and compliance.

Cindy is a frequent industry speaker in areas relating to Innovation and Growth, eCommerce, Collaboration Innovation and Change Transformation practices, with over 13 books published. Enterprise Knowledge Management & Portals, held the #1 Portal Book category in Amazon for over 12 months, and was recommended by Harvard as a must read for senior executives. Her most recent books released in 2011 include: Business goes Virtual (July 2011), Socialization of Knowledge and Innovation and Technology Management which defined the future of social Media, Web 2.0 and Virtual Worlds. Other former books written by Dr. Gordon are: Why Buy the Cow? The Future of innovation with SaaS with the founder of WebEx.Her past books Winning at Collaboration Commerce: The Next Competitive Advantage and Realizing the Promise of Enterprise Portals were best sellers.

Cindy is also an active Board Director of both for profit and not for profit boards. The University of Western Ontario has recognized her as one of the top 300 women in Canada in Innovation Leadership and Board Governance. She recently won the Governor General Queen Diamond Jubilee Award for Innovation in 2012. She is also a current or past Board Director/Advisor to early stage Web 2.0 and SaaS companies including: Bubble Labs (recently sold to Kaboose), Cquay, Corent Technologies, Eloqua (Sold to Oracle), GotMarketing, Medworxx, Novator Systems, Pinpoint Selling, Talcura, True Context, QuickPlay Media, and View 22. Not for profit board experience includes: National Chair and Board Director of CATA, Vice Chair, iCANADA, Chair, Invest CrowdFund Canada, Founder & Past Chair, Can WIT,  Former Director roles with: Canadian Stage Theatre, United Way, and Co-Founder of The CEO Fusion Center, an organization targeted at Commercializing Innovation Best Practices. 

Cindy co-founded the Toronto Maple Leaf Angels and hold a doctorate in Business and Technology, specializing in Business Innovation, eCommerce and Next Generation Knowledge Intensive Business Models, from the University of Toronto as well as a Masters of Business and Information Technology from the University of Alberta and undergrad degrees in English and Education.

Accelerator U
3.1 Average rating
22 Reviews
2,065 Students
3 Courses

AcceleratorU is a global online university focused on the acceleration of ideas into viable business and community initiatives through actionable learning and support based on the highest queality, most applicable training and guidance sourced from global experts.