This course sets the essential foundation for those thinking of taking an idea to market as well as those with an early stage or existing product seeking for guidance on how to make it successfully adopted in market. It is geared to any type of idea, whether social impact in nature or otherwise, software, mobile app or services and consumer products.
The course is separated into four sections:
1. Overview of the Process - This section provides an overview the Rapid Product Validation approach to help turn ideas into reality at a fraction of the cost, risk and loss of sanity.
2. Establishing Core Value & Impact - This section allows participants to jump right in and start working on their own idea, while following a very methodical approach.
3. Establishing Core Capabilities - This section guides participants as they seek to define the essential and RIGHT Core Capabilities that will ensure their product or service is successfully adopted in market.
4. Defining Business & Adoption Models - This section guides participants as they assess current market solutions, their strengths and weaknesses, then provides a step by step approach to define the right Business & Adoptions models to ensure success.
This course is Part-One of a Two-Part series which provides a comprehensive and methodical guide for successfully turning ideas into winning products and services.
This lesson introduces the course, approach and its agenda to participants
Every product or service can be placed on a phase maturity continuum. In this lesson we understand the phases and their main characteristics, to level-set for future activity. After this, participants may complete an exercise to determine the actual phase of their own idea, product or service.
This lesson provides the reasoning for conducting a validation process, and then allows participants to conduct an analysis of their own idea, product or service to determine its current level of validation
This lesson introduces the AcceleratorU Product Validation Process. Overviews of each of the 6 steps will them be provided in the following segments.
This lesson provides an overview of how to determine Core Value & Impact for your Idea, Product or Service
This lesson provides an overview of how to determine the essential Core Capabilities for your Idea, Product or Service. In Market, this is commonly referred to as the MVP, Minimum Viable Product.
This lesson provides an overview of how to establish optimal Business & Adoption Models for your Idea, Product or Service.
This lesson provides an overview of the step by step process for developing a Prototype (based on the work/assessment to date, and also known as the MVP - Minimum Viable Product) which will then be validated in market.
This lesson provides an overview for how to successfully conduct a market validation exercise, and offers practical tips and pointers (from real experience).
This lesson provides an overview of the approach for assessing results of the validation and then establishing a strategy and next steps to progress to financing (if needed) but most certainly to market.
This lesson provides an introduction to this section, reviews the learning objectives and agenda.
This lesson explains why it is so critical to successfully complete a core value & impact analysis.
This lesson demonstrates how best to articulate the problem you wish to solve, using a graphical approach to doing so. It then provides an opportunity for participants to complete such an exercise themselves.esso
This lesson builds on the problem articulation segment, and explains how to articulate barriers presently facing solution to the problem. It then provides an opportunity for participants to complete such an exercise themselves.
This lesson provides step by step guidance for participants to conduct a Core Value & Impact Analysis, and includes a downloadable template to use to complete exercise #3 of this section.
This lesson provides guidance for successfully completing this exercise and clarifies next steps from here as you move closer to market.
This introductory lesson provides the background for this Section, clarifies the Learning Objectives and reviews the Agenda
This lesson lays the basics for this lecture by clarifying what Capabilities and Features really are.
This lesson explains in brief why it is essential to define Capabilities at this stage and NOT features, which is what most people naturally gravitate to.
This lesson provides a detailed walkthrough of the steps to successfully define core capabilities, and offers worksheets to successfully support this activity
This important lesson provides guidance and tips for prioritizing the RIGHT Core Capabilities and includes a template for conducting and documenting the results.
This lesson closes off by offering guidance as to applying this oneself, and looks to next steps as you move closer to market.
This introductory lesson introduces the objectives and agenda of this course where you will learn step by step how to Define the right Business & Adoption Models.
This lesson reviews the core definitions at the basis of this course to ensure clarity and consistency in use
This lesson is the first part of a two part segment that provides step by step guidance how to design your Business & Adoption models
This lesson is the second part of a two part segment that provides step by step guidance how to design your Business & Adoption models
This lesson explains how to conduct a basic financial analysis to determine viability of your idea, and how to assess various scenarios in order to find the best one for you.
After 15 years of exciting roles in leading global enterprise, technology incubators, startups and public companies, Simon founded Accelerator U with a clear goal in mind: To accelerate on a global basis the number of great ideas that become viable products, so that they may help chip away at real social, environmental, community and other ills within their target markets.
Prior to founding AcceleratorU Simon led a $250 Million portfolio of SaaS based loyalty e-commerce products at Points.com, a Nasdaq company with global operations and top tier clients from the airline, hospitality and financial sectors including American Airlines Virgin Atlantic, Hyatt Hotels, Air France, American Express and many others. While at Points Simon spearheaded the introduction of advanced product development and management techniques such as product validation and prototyping with early market adopters, helping to substantially grow engagement and revenue.
Simon holds a software & business undergrad, an MBA specialized in R&D, he co-authors the Financial Post series on Product Innovation, is a strong supporter of the School for Social Entrepreneurs and a proud member of the CrowdFunding Professionals Association. Also an avid pilot, Simon loves spending time with his wife, two little daughters and playing basketball with friends.
Cindy Gordon is a Co-Founder of AcceleratorU. She is also the Co-Founder and CEO of SalesChoice.com and Helix Commerce International Inc., a global strategic consulting firm specializing in innovation and growth leveraging “new eBusiness models.” She is the President and Co-Founder of iCrowdFund Social Media Inc. She has innovation experience from leading complex innovation & business transformation programs in companies like: Bell Canada, British Telecom, CIBC, Hewlett Packard, ING, Newbridge, Nortel Networks, Royal Bank of Canada, RIM, SAP, TD, and Xerox. Most recently Dr. Gordon led the collaboration/Innovation/Social Change program for RIM.
Prior work experience include senior executive or practice partner roles as a Partner at XDLI, a Venture Capital Fund, Accenture, Citicorp, Nortel Networks, and Xerox. At Accenture, she was a Practice Partner Leader for the Strategy Change practice specializing in collaboration, and portals. At Xerox, Cindy was Senior Director of Innovation and Total Quality and led global Sales Force & Service Automation initiatives. She also was a GM and ran Xerox’s outsourcing business. At Citicorp, Cindy was a Vice President responsible for the investment banking and wealth management business needs supporting global capital markets and also managed the Risk Management Function for regulatory and compliance.
Cindy is a frequent industry speaker in areas relating to Innovation and Growth, eCommerce, Collaboration Innovation and Change Transformation practices, with over 13 books published. Enterprise Knowledge Management & Portals, held the #1 Portal Book category in Amazon for over 12 months, and was recommended by Harvard as a must read for senior executives. Her most recent books released in 2011 include: Business goes Virtual (July 2011), Socialization of Knowledge and Innovation and Technology Management which defined the future of social Media, Web 2.0 and Virtual Worlds. Other former books written by Dr. Gordon are: Why Buy the Cow? The Future of innovation with SaaS with the founder of WebEx.Her past books Winning at Collaboration Commerce: The Next Competitive Advantage and Realizing the Promise of Enterprise Portals were best sellers.
Cindy is also an active Board Director of both for profit and not for profit boards. The University of Western Ontario has recognized her as one of the top 300 women in Canada in Innovation Leadership and Board Governance. She recently won the Governor General Queen Diamond Jubilee Award for Innovation in 2012. She is also a current or past Board Director/Advisor to early stage Web 2.0 and SaaS companies including: Bubble Labs (recently sold to Kaboose), Cquay, Corent Technologies, Eloqua (Sold to Oracle), GotMarketing, Medworxx, Novator Systems, Pinpoint Selling, Talcura, True Context, QuickPlay Media, and View 22. Not for profit board experience includes: National Chair and Board Director of CATA, Vice Chair, iCANADA, Chair, Invest CrowdFund Canada, Founder & Past Chair, Can WIT, Former Director roles with: Canadian Stage Theatre, United Way, and Co-Founder of The CEO Fusion Center, an organization targeted at Commercializing Innovation Best Practices.
Cindy co-founded the Toronto Maple Leaf Angels and hold a doctorate in Business and Technology, specializing in Business Innovation, eCommerce and Next Generation Knowledge Intensive Business Models, from the University of Toronto as well as a Masters of Business and Information Technology from the University of Alberta and undergrad degrees in English and Education.</p>
AcceleratorU is a global online university focused on the acceleration of ideas into viable business and community initiatives through actionable learning and support based on the highest queality, most applicable training and guidance sourced from global experts.