Create winning, differentiated business strategy
4.0 (17 ratings)
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Create winning, differentiated business strategy

Learn a simple process to create a winning business strategy that will draw customers to your business.
4.0 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
117 students enrolled
Created by Mike McCormac
Last updated 5/2013
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 15 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to create, implement and then refine differentiated business strategy
  • Create and exploit a unique strategic market position that is differentiated from competitors So that you can attract more customers, grow faster and increase profitability
  • Recognise that creating effective strategy isn’t a painful process and that having a differentiated strategy will enable your business to flourish
  • Recognise that strategy is about making choices between what you will do and what you won’t do
  • Discover ways to create disruptive strategy to redefine the market to your advantage
  • Construct a unique strategic position using a seven step framework
  • Develop a clear definition of the business you are in (or would like to be in)
  • Determine WHO are the best customer segments for your business
  • Determine WHAT you sell to your customers and how you can optimise that
  • Determine HOW you will go to market to achieve optimum efficiency for your customers and your business
  • Recognise the strategic assets and capabilities in your business and how you can exploit them
  • Discover how to get everybody in the business to support the new strategy
  • Develop your strategy continually to meet changing market needs
  • Use ideas to get past the common pitfalls when implementing strategy
View Curriculum
Requirements
  • None
Description

Trying to create great strategy to attract customers, drive differentiation from your competitors and success for your business?

This course takes you through everything you need to know to create, implement and refine powerful, effective and differentiated strategy for your business that will set your organisation apart from its competitors, draw customers to you and drive your success.

The course is taught with a series of short but intensive video segments that explain all the key points of how to create effective business strategy. Many real-life examples are used to illustrate the key concepts. Real life difficulties are also explored, with some pragmatic advice to work around and through the inevitable obstacles to your progress.

Generally the course can be completed in under six hours - though some of the topics are intensive and will need creative thought for maximum benefit. Creativity is something that appears when the time time is right!

The course is aimed at entrepreneurs and business leaders who want their businesses to succeed. This course teaches how to create business strategy that:

  • Attracts customers
  • Keeps you ahead of customers
  • Grows your revenues
  • Protects your profitablility
Who is the target audience?
  • Aimed at management of businesses who have a passion to create and implement winning business strategy.
  • Entrepreneurs starting and growing new businesses
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Curriculum For This Course
31 Lectures
06:09:27
+
Introduction
1 Lecture 05:56
A 5min 56sec video describing the objective and structure of the Create Winning, Differentiated Strategy course.
Preview 05:56
+
What is Strategy?
2 Lectures 13:51
A 13min 51sec video describing what business strategy is, how it can help you attract customers, why differentiation from competitors is critical and why strategy creation is more art than science.
Preview 13:51

A description of what business strategy is, how it can help you attract customers, why differentiation from competitors is critical and why strategy creation is more art than science.
Presentation slides: What is Strategy?
23 pages
+
Example of differentiated Strategy
2 Lectures 06:06
A 6min 6sec video telling the story of how easyJet used a differentiated strategy to overtake British Airways to become the UK's largest airline.
Video: Example of differentiated Strategy
06:06

The story of how easyJet used a differentiated strategy to overtake British Airways to become the UK's largest airline.
Presentation slides: Example of differentiated Strategy
11 pages
+
Strategy is about making innovative choices
2 Lectures 19:30
A 19min 30sec video.  If you want powerful business strategy that really works, it really matters you make positive choices about what you WILL do and what you WON'T do.  Why disruptive strategy is so powerful - and some examples of how powerful it can be.  How you can overcome obstacles to innovation.
Video: Strategy is about making innovative choices
19:30

Presentation slides used in the video.  If you want powerful business strategy that really works, it really matters you make positive choices about what you WILL do and what you WON'T do.  Why disruptive strategy is so powerful - and some examples of how powerful it can be.  How you can overcome obstacles to innovation.
Presentation slides: Strategy is about making innovative choices
27 pages
+
How to create a Unique Strategic Position
2 Lectures 02:45
A 2min 45sec video describing the three phase, seven step process to create, implement and refine a Unique Strategic Position in your business.
Video: How to create a Unique Strategic Position
02:45

The presentation slides used in the video describing the three phase, seven step process to create, implement and refine a Unique Strategic Position in your business.
Presentation slides: How to create a Unique Strategic Position
7 pages
+
Define the business you are in
2 Lectures 13:09
A 13min 9sec video describing how to get clear about the business you are in - or would like to be in.  A critical first step to defining your Unique Strategic Position.
Video: Define the business you are in
13:09

The presentation slides used in the video describing how to get clear about the business you are in - or would like to be in.  A critical first step to defining your Unique Strategic Position.
Presentation slides: Define the business you are in
23 pages
+
Decide WHO your customers are
4 Lectures 19:48
A 3min 47sec video describing why being totally customer-centric is an imperative today, and how you can cultivate a customer-centric mindset in your business.
Video: Customer-Centric - An Imperative
03:47

The presentation slides used in the video describing why being totally customer-centric is an imperative today, and how you can cultivate a customer-centric mindset in your business.
Presentation slides: Customer-Centric - An Imperative
11 pages

A 16min 01sec video covering the first of the three questions that will help you determine your Unique Strategic Position, WHO is about being precise about the customers your business targets.
Video: Decide WHO your customers are
16:01

The presentation slides used in the video covering the first of the three questions that will help you determine your Unique Strategic Position, WHO is about being precise about the customers your business targets.
Presentation slides: Decide WHO your customers are
31 pages
+
Decide WHAT it is you sell to your customers
2 Lectures 07:01
A 7min 01 sec video covering the second of the three questions that will help you determine your Unique Strategic Position, WHAT is about being precise about the products and services you supply to your customers, and the problems they solve or the benefits they create for your customers.
Video: WHAT is it you sell to your customers?
07:01

The presentation slides used in the video covering the second of the three questions that will help you determine your Unique Strategic Position, WHAT is about being precise about the products and services you supply to your customers, and the problems they solve or the benefits they create for your customers.
Presentation slides: WHAT is it you sell to your customers? File
14 pages
+
Decide HOW you will go to market
4 Lectures 16:13
An 11min 15sec video covering the third of the three questions that will help you determine your Unique Strategic Position, HOW is about the methods you use to achieve efficiency for your business and for your customers.  HOW is both the biggest opportunity to create differentiation, and at the same time has the biggest potential to drive change in your business.
Video: Decide HOW to go to market
11:15

The presentation slides used in the video covering the third of the three questions that will help you determine your Unique Strategic Position, HOW is about the methods you use to achieve efficiency for your business and for your customers.  HOW is both the biggest opportunity to create differentiation, and at the same time has the biggest potential to drive change in your business.
Presentation Slides: Decide HOW to go to market
17 pages

A 4min 58sec video looking at how IKEA overcame significant obstruction using a combination of innovative HOWs to become the world's largest furniture retailer.
Video: HOW and IKEA
04:58

The presentation slides used in the video looking at how IKEA overcame significant obstruction using a combination of innovative HOWs to become the world's largest furniture retailer.
Presentation Slides: HOW and IKEA
9 pages
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Identify and secure Strategic Assets and Capabilities
2 Lectures 04:10
A 4min 10sec video describing how to maximise your business' stratetgic assets and capabilities.  Some of the secrets of successful business strategy are being able to have assets and capabilities that are valuable to your business, leveraging your assets and capabilities to their full effect and developing new assets and capabilities that take you further ahead of your competitors.
Video: Identify and secure Strategic Assets and Capabilities
04:10

The presentation slides used in the video describing how to maximise your business' stratetgic assets and capabilities.  Some of the secrets of successful business strategy are being able to have assets and capabilities that are valuable to your business, leveraging your assets and capabilities to their full effect and developing new assets and capabilities that take you further ahead of your competitors.
Presentation slides: Identify and secure Strategic Assets and Capabilities
7 pages
3 More Sections
About the Instructor
Mike McCormac
3.7 Average rating
22 Reviews
263 Students
2 Courses
Sales and business success guru

Mike McCormac is a recognised international expert in business growth and sales success.

Mike teaches a variety of business and sales topics in business schools and colleges internationally and has an MBA.  His professional career spans several high-profile successful roles in sales, marketing and business leadership. 

Mike has worked for some of the world’s largest corporations and won contracts up to one billion Euros in value.  He has also worked with many small and medium sized businesses to create, train and implement effective business strategy, sales processes and sales skills to drive growth and success. 

Mike’s popular blog www.salessuccessandmore.com features lots of short, pragmatic articles with a business and sales focus. 

Mike is a serial entrepreneur himself, and has a very successful consulting business and a number of successful online businesses.  Mike lives in Cyprus and works with companies internationally.