Are you fully maximizing all the leverage points in your business?
There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.
One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product / service so as to maximize sales.
Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing mesage / funnel that sells, and that is what this course is all about.
In this course, you will discover:
Discover these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.
In this introduction you will learn about the Leverage Business Growth System that this module is a part of as well as gain an initial understanding of the course layout.
In this video, we discuss several keys to crafting the right message.
In this video, you'll learn how to add more important elements in crafting the right message.
This is the proven and time-tested formula for crafting a powerful sales message.
In this video, you'll learn about power words and how they add emotion and punch to your sales message.
Also included is a document that contains a list of power words that you can draw from in crafting your message.
Social proof is one of the most important things you can add to your copywriting and sales message. This video shows you some great examples of social proof that you can add to your sales message.
Reversing the risk for your prospects will help you make more sales. There are many ways to reverse the risk and we cover several of them here.
When your advertising and sales message goes to the right people, you leverage the power of targeting to lower your ad costs and increase your results. In this video, we discuss market analysis, customer avatars and targeting.
There are some incredible new ways to target your ads to just the right people on Facebook. We discuss these advanced targeting methods here.
Great copywriting is at the core of great marketing and the increase in sales that you're looking for.
In this video, I recommend a powerful book that will help you write a great salesletter or other sales message.
Reaching your customers at the right time - meaning, when they are ready to buy - is critical. This video shows you how to "be there" when the time is right for your customers.
Also included in this lecture is a downloadable PDF that contains a special $1 trial offer to Aweber, my recommended Autoresponder service.
Using an autoresponder, you can set up automated "drip" email campaigns - automated emails that go out at pre-set intervals - so that your customers grow to know you and your business better. This is a powerful leverage point because now, your customers will know you, like you and trust you. When they are ready to buy, they'll know where to go because you'll be "top-of-mind".
In this video, you will see a real-world example of a follow up autoresponder sequence.
More elaborate sales sequences are possible with an autoresponder.
Retargeting is a fairly new way to "follow" your customers all over the internet and "be there" when they visit unrelated sites. It is another powerful way to leverage the initial point of contact for future sales.
Also included in this lecture is a PDF that contains links to two of the top retargeting companies.
In this video, we review the various leverage points discussed throughout this course.
This video concludes the course.
If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.
And when it comes to online marketing and selling, I believe you have found the right mentor in me.
My mission is simple: To make a difference in your life by helping you succeed in your own online business.
In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!
In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies.
You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.
Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:
A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)
As a proud member of Udemy's Instructor Council, (with 42 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.
(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)
For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.
With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!