Copywriting - Copywriting Basics - Secrets That Bring Sales
4.3 (12 ratings)
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Copywriting - Copywriting Basics - Secrets That Bring Sales

Step by step workshop course for writing sales copy that increases sales to video scripts, websites & course pages!
4.3 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
549 students enrolled
Created by Dave Espino
Last updated 3/2015
Current price: $12 Original price: $100 Discount: 88% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • By the end of this course, you will have the insider secrets of how to craft a powerful marketing message for your product, service or business.
  • You will also have the mindset of a successful copywriter when communicating your value proposition to potential customers.
View Curriculum
  • Basic understanding of business.


"I've listened to many, many messages on the subject of marketing and (this course) with Dave Espino was the best, most concise, helpful, practical, and informative session I've ever heard!"


Are you fully maximizing all the leverage points in your business?

There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.

One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product / service so as to maximize sales.

Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing mesage / funnel that sells, and that is what this course is all about.

In this course, you will discover:

  • The best definition of marketing
  • How to craft a powerful message that sells your product / service
  • The power of automated follow-up sequences
  • Introduction to "retargeting" your prospects / customers
  • The power of social proof, power words and risk reversal

Discover these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.

Who is the target audience?
  • Any business owner who needs to dramatically improve sales.
  • Anyone who wants to discover and implement the powerful leverage points of copywriting and high-level selling into their marketing.
Compare to Other Copywriting Courses
Curriculum For This Course
19 Lectures
Introduction - Crafting A Marketing Message That Sells
1 Lecture 02:57

In this introduction you will learn about the Leverage Business Growth System that this module is a part of as well as gain an initial understanding of the course layout.

Preview 02:57
The Three Rs - Right Message, Right People, Right Time
3 Lectures 21:33

In this video, we discuss several keys to crafting the right message.

Preview 09:42

In this video, you'll learn how to add more important elements in crafting the right message.

Important Elements Of The Right Message

This is the proven and time-tested formula for crafting a powerful sales message.

Proven Formula For Crafting The Right Message
Critical Elements That Add To Your Core Message
3 Lectures 19:33

In this video, you'll learn about power words and how they add emotion and punch to your sales message.

Also included is a document that contains a list of power words that you can draw from in crafting your message.

The Critical Importance Of Power Words

Social proof is one of the most important things you can add to your copywriting and sales message. This video shows you some great examples of social proof that you can add to your sales message.

Leveraging Social Proof For Maximum Benefit

Reversing the risk for your prospects will help you make more sales. There are many ways to reverse the risk and we cover several of them here.

Effectively Using Risk Reversal For Increased Sales
The Right People - Effective Targeting
3 Lectures 10:49

When your advertising and sales message goes to the right people, you leverage the power of targeting to lower your ad costs and increase your results. In this video, we discuss market analysis, customer avatars and targeting.

The Right People - How To Effectively Target Your Ultimate Customer

There are some incredible new ways to target your ads to just the right people on Facebook. We discuss these advanced targeting methods here.

Advanced Targeting Technique For Dramatic Results

How To Add Your Review Of This Course
The Importance Of Copywriting
2 Lectures 05:12

Great copywriting is at the core of great marketing and the increase in sales that you're looking for.

Copywriting - Conveying A Powerful Sales Message

In this video, I recommend a powerful book that will help you write a great salesletter or other sales message.

Recommended Copywriting Resource
The Right Time - How To "Be There" When The Time Is Perfect
4 Lectures 12:26

Reaching your customers at the right time - meaning, when they are ready to buy - is critical. This video shows you how to "be there" when the time is right for your customers.

Also included in this lecture is a downloadable PDF that contains a special $1 trial offer to Aweber, my recommended Autoresponder service.

At The Right Time... Automated Follow Up Systems For Improved Sales Results

Using an autoresponder, you can set up automated "drip" email campaigns - automated emails that go out at pre-set intervals - so that your customers grow to know you and your business better. This is a powerful leverage point because now, your customers will know you, like you and trust you. When they are ready to buy, they'll know where to go because you'll be "top-of-mind".

Leveraging An Autoresponder For Increased Sales

In this video, you will see a real-world example of a follow up autoresponder sequence.

Example Of An Autoresponder Follow-Up Sequence

More elaborate sales sequences are possible with an autoresponder.

Setting Up Elaborate Sales Sequences
Introduction To Retargeting
1 Lecture 03:53

Retargeting is a fairly new way to "follow" your customers all over the internet and "be there" when they visit unrelated sites. It is another powerful way to leverage the initial point of contact for future sales.

Also included in this lecture is a PDF that contains links to two of the top retargeting companies.

Introduction To Retargeting For Amazing Results
Review Of Leverage Points Covered
1 Lecture 03:39

In this video, we review the various leverage points discussed throughout this course.

Review Of Powerful Leverage Points - Leveraged Business Growth System
1 Lecture 00:31

This video concludes the course.

About the Instructor
Dave Espino
4.5 Average rating
4,201 Reviews
58,704 Students
46 Courses
Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 46 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!