Copywriting - Copywriting Basics - Secrets That Bring Sales

Step by step workshop course for writing sales copy that increases sales to video scripts, websites & course pages!
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  • Lectures 19
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2013 English

Course Description


"I've listened to many, many messages on the subject of marketing and (this course) with Dave Espino was the best, most concise, helpful, practical, and informative session I've ever heard!"


Are you fully maximizing all the leverage points in your business?

There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.

One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product / service so as to maximize sales.

Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing mesage / funnel that sells, and that is what this course is all about.

In this course, you will discover:

  • The best definition of marketing
  • How to craft a powerful message that sells your product / service
  • The power of automated follow-up sequences
  • Introduction to "retargeting" your prospects / customers
  • The power of social proof, power words and risk reversal

Discover these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.

What are the requirements?

  • Basic understanding of business.

What am I going to get from this course?

  • By the end of this course, you will have the insider secrets of how to craft a powerful marketing message for your product, service or business.
  • You will also have the mindset of a successful copywriter when communicating your value proposition to potential customers.

Who is the target audience?

  • Any business owner who needs to dramatically improve sales.
  • Anyone who wants to discover and implement the powerful leverage points of copywriting and high-level selling into their marketing.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction - Crafting A Marketing Message That Sells

In this introduction you will learn about the Leverage Business Growth System that this module is a part of as well as gain an initial understanding of the course layout.

Section 2: The Three Rs - Right Message, Right People, Right Time

In this video, we discuss several keys to crafting the right message.


In this video, you'll learn how to add more important elements in crafting the right message.


This is the proven and time-tested formula for crafting a powerful sales message.

Section 3: Critical Elements That Add To Your Core Message

In this video, you'll learn about power words and how they add emotion and punch to your sales message.

Also included is a document that contains a list of power words that you can draw from in crafting your message.


Social proof is one of the most important things you can add to your copywriting and sales message. This video shows you some great examples of social proof that you can add to your sales message.


Reversing the risk for your prospects will help you make more sales. There are many ways to reverse the risk and we cover several of them here.

Section 4: The Right People - Effective Targeting

When your advertising and sales message goes to the right people, you leverage the power of targeting to lower your ad costs and increase your results. In this video, we discuss market analysis, customer avatars and targeting.


There are some incredible new ways to target your ads to just the right people on Facebook. We discuss these advanced targeting methods here.

How To Add Your Review Of This Course
Section 5: The Importance Of Copywriting

Great copywriting is at the core of great marketing and the increase in sales that you're looking for.


In this video, I recommend a powerful book that will help you write a great salesletter or other sales message.

Section 6: The Right Time - How To "Be There" When The Time Is Perfect

Reaching your customers at the right time - meaning, when they are ready to buy - is critical. This video shows you how to "be there" when the time is right for your customers.

Also included in this lecture is a downloadable PDF that contains a special $1 trial offer to Aweber, my recommended Autoresponder service.


Using an autoresponder, you can set up automated "drip" email campaigns - automated emails that go out at pre-set intervals - so that your customers grow to know you and your business better. This is a powerful leverage point because now, your customers will know you, like you and trust you. When they are ready to buy, they'll know where to go because you'll be "top-of-mind".


In this video, you will see a real-world example of a follow up autoresponder sequence.


More elaborate sales sequences are possible with an autoresponder.

Section 7: Introduction To Retargeting

Retargeting is a fairly new way to "follow" your customers all over the internet and "be there" when they visit unrelated sites. It is another powerful way to leverage the initial point of contact for future sales.

Also included in this lecture is a PDF that contains links to two of the top retargeting companies.

Section 8: Review Of Leverage Points Covered

In this video, we review the various leverage points discussed throughout this course.

Section 9: Conclusion

This video concludes the course.

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Instructor Biography

Dave Espino, Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 40 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!

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