Cooper Crash Course: Design Thinking in 3 Steps
4.5 (330 ratings)
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Cooper Crash Course: Design Thinking in 3 Steps

Understand your audience, envision a creative solution, and test your prototype by award-winning UX design firm Cooper
Bestselling
4.5 (330 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,663 students enrolled
Created by Cooper, Alan Cooper
Last updated 6/2017
English
English
Current price: $10 Original price: $195 Discount: 95% off
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Includes:
  • 1.5 hours on-demand video
  • 15 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply the design thinking framework to solve problems more creatively
  • Create prototypes to test your idea early, before making a big investment of time and money
  • Understand problems from the customer's perspective
  • Guide groups to effectively brainstorm innovative ideas
  • Plan and conduct effective design research, including user interviews
  • Make and use a storyboard to communicate your design ideas
  • Identify your design research objectives
  • Make a plan to iterate your idea forward
View Curriculum
Requirements
  • A desire to better understand the needs of the customer
  • A timer (your phone will work!)
  • A notebook, pen or pencil, and highlighter
Description

In this course, you’ll learn design thinking from the people who helped invent it. Cooper is a top consulting firm that has been working with Fortune 500 companies for over 25 years to make them more human-centered, innovative, and successful using design thinking.  This course is taught by Alan Cooper—the father of Visual Basic, inventor of personas, and co-founder of Cooper—as well as Teresa Brazen and Sanskriti Ayyartwo of the firm's brilliant consultant coaches.  

Through this interactive course, you’ll learn a different approach to strategic problem solving so that you can create experiences customers love. You’ll practice design thinking on a real-life project and equip yourself with a powerful set of tools to become more collaborative, innovative, and effective.

You’ll learn:

  • how to understand the problem from your customer's perspective;

  • how to effectively brainstorm innovative ideas;

  • and how to create prototypes to test your new ideas before investing a lot of time and money.

We designed this class for people who’ve heard about design thinking but who don’t know exactly what it is or how it works. If you want to start learning about design thinking while working on a real project that you can add to your portfolio, this is the course for you.

This class is geared to a wide range of professionals, whether you’re a business leader wanting to better understand what the designers at your company do, or a generalist wanting to break out of solving problems in the same old way.

Music used throughout the course: "Rainbows" by Kevin MacLeod (incompetech .com). Licensed under Creative Commons: By Attribution 3.0 License.

Who is the target audience?
  • Individuals who have heard about design thinking but don't know exactly what it is or how it works.
  • Those who need to refresh and solidify their understanding of design thinking.
  • Business leaders wanting to better understand what the designers at your company do, or how design can help your company achieve their goals
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Curriculum For This Course
55 Lectures
01:44:06
+
Intro
4 Lectures 07:31

Course overview
02:57

Introduction to your project
01:21

Reflect: How did you come up with your ideas?
01:08
+
What is Design Thinking?
3 Lectures 11:40

Case Study: Can Design Thinking Make Kids Eat Their Vegetables?
03:53

Break down the case study
02:25
+
Understand | Overview
4 Lectures 09:12
Who are we solving the problem for?
03:01

Alan Cooper on understanding users
02:12

Case study: What's the impact of user research?
03:27

Reflect on the value of user research
00:32
+
Understand | Plan your Research
8 Lectures 14:29
How to identify your research objectives
01:56

Identify your research objectives
00:38

Decide who to interview
04:39

Activity: Identify your interview subjects
01:23

Ask the right questions
02:46

Activity: Build your list of interview questions
00:46

Activity: Create your interview guide
01:48

Create your interview guide
00:33
+
Understand | Conduct your Research
5 Lectures 05:13
How to perform interviews
01:39

Watch and learn: Interviewing
02:16

Perform your first interview
00:10

Did you ace the interview?
00:58

Perform the rest of your interviews
00:09
+
Understand | Identify your Findings
3 Lectures 08:01
Create your proto-persona
02:17

Case study: Discovering personas for Kurbo
05:26

Activity: Create your proto-persona
00:18
+
Understand | Evaluate your Progress
1 Lecture 01:12
Apply to your life
01:12
+
Envision | Overview
2 Lectures 04:02
+
Envision | Brainstorm new ideas
5 Lectures 12:28
Set the tone for a great brainstorm
03:42

Two tools for great brainstorms
05:27

Activity: Create "What if?" prompts
00:12

Watch and learn: brainstorming
02:17

Ideation session: Brainstorm new ways to improve the airline check-in experience
00:50
+
Envision | Choose an idea
3 Lectures 03:08
How to choose an idea to prototype
01:15

Activity: Assess and choose an idea
00:17

Case Study: Envisioning for Kurbo
01:36
6 More Sections
About the Instructor
Cooper
4.5 Average rating
328 Reviews
2,663 Students
1 Course
Design and Business Strategy Agency

Cooper is an award-winning design and business strategy agency.  Through consulting and professional education, we make organizations, products, and services more human-centered.  

Since 1992, Cooper has transformed thousands of companies, from startups to Fortune 10s, through design and business strategy and professional education.

Through Cooper Professional Education, our world-class consultants teach the methods and best practices we pioneered to empower students and clients to create superlative products and services.  We turn leaders into luminaries, empowering participants and clients to create transformational productcs and services. 

We offer more than 60 public courses between San Francisco and New York.  And now, through Udemy, you can access some of our best trainers from anywhere in the world. 

Alan Cooper
4.5 Average rating
328 Reviews
2,663 Students
1 Course
Founder, Cooper

Alan Cooper co-founded Cooper in 1992. He is widely known for his role in humanizing technology through his groundbreaking work in software design. 

He is also the author of the books About Face: The Essentials of Interaction Design (editions 1-4) and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity

Widely recognized as the “Father of Visual Basic," Alan also created the goal-directed design methodology and invented personas as practical interaction design tools to create high-tech products that delight users' sensibilities.

“The future,” Alan reminds us, “is right in front of us, unobscured by anything other than our inability to recognize it.”