If you are a busy entrepreneur or professional who started hiring people as needed to grow your business, you are probably struggling with a variety of cultures in your business. A strong culture is easier to manage and provides great benefits for small businesses such as loyalty and higher retention. The lessons in this course will walk you through scenarios that easily exemplify these concepts.
• Understand what corporate culture means to a small business
• Strategize and build a strong culture for your small business
• Identify how your vision will translate into your culture
• Learn how to manage change and direct your company to your vision
• Learn to empower your people and promote leadership
A quick introduction to the course objectives and some tips on using Udemy.
This lesson is about assessing your culture from your point of view and analyzing it against both the employee view and your desired culture
This lesson identifies the building blocks of culture and how they interrelate
This lesson includes the information you need to build your company vision
This lesson covers the steps to take when you have built your vision.
This lesson covers the key points on how to bring your team on board with the culture
This lesson covers the change management process and how people react to change
This lesson speaks to the accountability of the leader in managing through a change in culture
Perry Wilson, PMP
After spending 32 years in the corporate world, Perry gained experience and expertise in all aspects of sales and people leadership.
Taking the skills she learned as a corporate leader, and applying them to the needs of the business owner, Perry realized that there was the opportunity to provide the small business owner with the same tools and skills that are part of a successful corporation. She partnered with Elena and adapted everything she learned to create the Business Growth Essentials curriculum.
"I know with the right tools, anyone can achieve their dreams."
Elena MacGregor, CDG
Elena has been in business for over 20 years. During this time, she has developed the expertise to manage and lead great teams. Realizing that the skills that she has gained are hugely valuable for business owners of any size, she partnered with Perry to create a learning community for entrepreneurs.
She started without any business experience and struggled through the growing pains of running a business just like most entrepreneurs. By helping entrepreneurs learn these critical skills she hopes to save them time and money so that they can focus on what they do best and enjoy the success of their businesses.
“The difference between success and failure is only a few skills. Our goal is to provide access to greatness for everyone.”