Certificate in Search Engine Marketing Basics
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Certificate in Search Engine Marketing Basics

SEO is more important now than ever. Why? If you have a web site, blog or online store, SEO can help your business grow!
4.0 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
629 students enrolled
Last updated 10/2015
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to optimize content and earn users' trust
  • Learn to read users' mind for better conversions
  • Learn how to analyse your website's SEO
  • Learn the difference between Search and Target PPC
  • Learn how to measure your lead
  • Learn how to measure your site's success with web analytics
  • Define Your KPIs, Tagret's, Dimensions, Segments
  • Learn Analytics Framework (Before You Open Your Tool)
  • Learn How to Measure Your Content
  • Embrace a new shift in how content is optimized for today’s searcher
View Curriculum
Requirements
  • Smartphone, Laptop, Desktop, Tablet
  • Pen and Paper
  • And... Hunger to Learn SEO, PPC, Web Analytics, Searcher Intent
Description

Do you know that SEO can have a better return on investment (ROI) than traditional forms of marketing, like TV or print ads?

SEO is the most cost-effective way to bring in new customers to your business.

According to FORBES somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase.

It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?

Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

And...this is the best opportunity for freelancers to become a certified SEO consultant and offer skills required for good SEO tuning.

SEO is a very viable marketing outlet that can, when paired with well-designed landing pages and well-written content, bring a business qualified leads and customers.

Grab this course today and start a NEW CAREER!


Who is the target audience?
  • Beginners, startups, marketers, entrpreneurs, business people, freelancers
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
  • Anyone who is responsible for running and maintaining content marketing
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Curriculum For This Course
28 Lectures
02:32:00
+
Search Engine Optimization 101
10 Lectures 01:06:54

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps

Preview 08:05

Continues from previous lesson.
Analyzing Your SEO - Part 2
06:04

- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic

Link Building & Analytics
10:39

- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained

Keyword Analysis - Part 1
07:13

Continues from previous lesson.

Keyword Analysis - Part 2
05:42

Keywords for Adwords
3 pages

- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget

Search PPC vs Target PPC
12:11

- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost RO

The Science of PPC - Part 1
07:04

The Science of PPC - Part 2
09:56

Course Exercise
2 pages
+
Searcher Intent: Main Focus when it Comes 2 Keyword Research
7 Lectures 32:37

Hi there. Welcome to our Search Intent course. In this lesson explore what you will find in this course.

Preview 01:56

A Challenge for Both Marketers and Search Engines ... strategy around SEO and search rankings is to understand your audience, your searcher!

Determining Your User's Search Intent
06:46

There are Categories of Searcher intent that you must know.

Searcher Intent: Three Major Categories
05:55

Have you heard about semantic approach? Time to explore it.
Keyword Research Today: Semantic Approach
04:31

With this lesson you can create your stemming keywords

How to Create Stemming Keywords
05:05

Here we will discuss how to optimize content and earn trust while focusing on user intent.
Optimize Your Content for Searcher Intent
05:07

Earning Trust Through Your Content
03:17
+
Web Analytics Made Easy
11 Lectures 47:29
Afraid of Analytics? Don't Fear Analytics, We'll Make It Simple For You!
Preview 03:15

Analytics is as important as having business objective, whatever is the purpose of the website you need analytics.
Preview 05:00

Here you will fin Glossary of commonly used terms in Analytics to help you sort your way through your Web Analytics Program and increase your Website visibility.
Analytics Terminology: Understand Your Traffic - Part 1
06:13

Analytics Terminology: Understand Your Traffic - Part 2
03:32

In this lesson you will learn how to measure your site's success.

How to Measure Your Site's Success
04:54

There are important points you have to consider before you even download your Google Analytics code.
Analytics Framework: Before You Open Your Tool
05:07

In this Lesson We will Define Your KPIs, Targets and Dimensions.

Defining Your KPI's, Targets, Dimensions
04:21

Defining Your Segments
02:35

In this lesson we will share with you the main key performance indicators that you can apply to your business immediately.
Key Performance Indicators Examples (in detail)
05:15

Interaction, Transactional and Geo Targeting KPIs
03:17

How to Measure Value of a Lead
04:00
About the Instructor
iMarketer Training
4.0 Average rating
423 Reviews
17,937 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.