Discover Your Customer Avatar - Buyer Personas

Learn to understand your audience, create buyer personas and make your message relevant. Your buyer is your business.
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  • Lectures 15
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

Buyer Personas - User Focused Strategy

Having a conversation or holding a meeting without understanding who you are communicating with would be unthinkable in any professional situation, right?

So. why do so many of us take it for granted that we know who we are engaging with through our marketing channels?

Buyer Persona creation is essential to any business; because...

It turns audience data into digital advantage.

Buyer Persona is probably the most important aspect in marketing.

In this course you will understand the needs and concerns of your users and buyers and capture this in a way that will bring value to your business allowing you to be relevant to the audience.

The course is easy to chew, as its structured in 8 video lessons.

Each will take around 5-10 minutes.

The entire course clocks in around 1 hour.

So, why not to learn new skills in a lunch hour?

Join us today at the Buyer Personas - User Focused Strategy course, and take your business to the next level!

What are the requirements?

  • No Previous Experience Required
  • You need any device: Smartphone, Tablet, PC, Laptop
  • And...Hunger to Learn!

What am I going to get from this course?

  • Introduction to Buyer Personas
  • How to Profile Your Personas
  • Differences between Buyer & User Profile
  • Putting Your Personas to Work
  • Segmentation & Personas
  • Creating a Persona Focused Content

Who is the target audience?

  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Materials

Hi, welcome to iMarketer Training! This lesson will introduce you to the course and to buyer persona concept.


Are Buyer Personas Important? What exactly are buyer personas? Learn more in this lesson.


Create your first buyer persona with this lesson.


Personas define the ideal profile of a potential buyer or user. What are the differences?


Buyer personas give you insight into the customer's mind. Let's put them to work.


Find out how to use segmentation as a marketing tool and personas as a design tool.


How to use your persona research questions to write content.Let's learn more with this lesson.


Case Study on Buyer Personas

Farewell Message

Adele Revella is the founder of Buyer Persona Institute. Please access her webinar with this link.

Section 2: Additional Resources
5 Buying Insights in Document
2 pages
4 pages

A guide to Buyer Personas. PDF format.

Customer Personas - Smart Insights
37 pages
1 page

Downloadable worksheet for you to create your own buyer persona.

Mastering Messaging for Personas
2 pages

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Instructor Biography

Liya Bergen, Buyer Persona Coach, Educational Marketing Expert

With a Master's in Business Administration and numerous qualifications in Public Relations, Coaching, Social Psychology and Digital Marketing, Liya Bergen is a founder of several internet based projects as iMarketer Training. She also consults companies and entrepreneurs on how to achieve maximum results in the internet world.

Most importantly she knows how to pack and share other people's best knowledge with startup communities. Liya has years of experience training entrepreneurs and developing new trainers to share their skills with the world.

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