Discover Your Customer Avatar - Buyer Personas
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Buyer Personas - User Focused Strategy
Having a conversation or holding a meeting without understanding who you are communicating with would be unthinkable in any professional situation, right?
So. why do so many of us take it for granted that we know who we are engaging with through our marketing channels?
Buyer Persona creation is essential to any business; because...
It turns audience data into digital advantage.
Buyer Persona is probably the most important aspect in marketing.
In this course you will understand the needs and concerns of your users and buyers and capture this in a way that will bring value to your business allowing you to be relevant to the audience.
The course is easy to chew, as its structured in 8 video lessons.
Each will take around 5-10 minutes.
The entire course clocks in around 1 hour.
So, why not to learn new skills in a lunch hour?
Join us today at the Buyer Personas - User Focused Strategy course, and take your business to the next level!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Course Materials|
Hi, welcome to iMarketer Training! This lesson will introduce you to the course and to buyer persona concept.
Are Buyer Personas Important? What exactly are buyer personas? Learn more in this lesson.
Create your first buyer persona with this lesson.
Personas define the ideal profile of a potential buyer or user. What are the differences?
Buyer personas give you insight into the customer's mind. Let's put them to work.
Find out how to use segmentation as a marketing tool and personas as a design tool.
How to use your persona research questions to write content.Let's learn more with this lesson.
Case Study on Buyer Personas
Adele Revella is the founder of Buyer Persona Institute. Please access her webinar with this link.
|Section 2: Additional Resources|
5 Buying Insights in Document
|Lecture 12||4 pages|
A guide to Buyer Personas. PDF format.
Customer Personas - Smart Insights
|Lecture 14||1 page|
Downloadable worksheet for you to create your own buyer persona.
Mastering Messaging for Personas
iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.
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With a Master's in Business Administration and numerous qualifications in Public Relations, Coaching, Social Psychology and Digital Marketing, Liya Bergen is a founder of several internet based projects as iMarketer Training. She also consults companies and entrepreneurs on how to achieve maximum results in the internet world.
Most importantly she knows how to pack and share other people's best knowledge with startup communities. Liya has years of experience training entrepreneurs and developing new trainers to share their skills with the world.