Business Video: How to Engage Prospects & Create Raving Fans

Discover how to create great video quickly and easily to promote your business and turn video viewers into customers.
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  • Lectures 6
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

This brief course covers the essentials of creating online video for business, including setting your video goals and strategy, selecting the right video equipment and resources, developing effective video marketing techniques, and creating viewer engagement to turn viewers into fans and customers.

In this 5-part free video series, you'll learn how to create engaging and professional business videos that will help you increase your visibility, enhance your connection to your prospects and customers, and attract more of your ideal clients.

The course includes 5 simple, easy-to-follow video lectures with samples and links to key video tools and resources. Each section is under 20 minutes, so you can get up and running quickly with video marketing.

You should take this course if you want to understand how to produce dynamic and compelling online video to market and promote your business. The course provides an excellent overview for video marketing without getting technical. Take this quick-start course and turbo-charge your video marketing success!

What are the requirements?

  • This course requires that you have a computer (or laptop, tablet) and a high-speed Internet connection.
  • You should also have an active YouTube account, and will benefit most if you also have a minimum presence on social media (i.e. Facebook and Twitter)
  • You will also need a video camera, webcam or smart phone with video camera function.

What am I going to get from this course?

  • In this course, you will discover how to set video goals and develop a video strategy to achieve your business objectives
  • You will learn video visibility techniques to expand and enhance your online presence.
  • You'll know exactly what video tools and equipment you will need to create great video.
  • You'll learn about the various types of videos you can create, and when to use each type.
  • By the end of the course, you'll have a better understanding of how to create dynamic videos that engage and connect with your potential customers.

What is the target audience?

  • This course is designed for beginner and intermediate level students with a working knowledge of the Internet.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Building Engagement with Video
18:42

We begin here by briefly discussing the importance of setting video goals and developing a video marketing strategy. We also review the 5 pillars of video marketing - These are crucial for creating great video.

Section 2: Video Visibility
16:21

In this section we discuss to to use video to increase your visibility and online presence, so you can attract more ideal clients who know, like and trust you. We also review how to engage and connect with your prospects using tools such as video email.

Section 3: Looking Like a Pro on Camera
21:54

This section outlines the exact tools and resources you'll need to create great video and look like a pro on camera. Here you can also download my free "Easy Video Studio" Guide for setting up your own home studio.

Section 4: Delivering a "Wow" Video Experience That Creates Customers
14:48

Here we discuss the difference between making a good video and a "wow" video for your viewers. We also discuss video content creation and how to use video to build a stronger connection with your target market.

Section 5: Getting Started with Video
08:54

In this bonus section, we go back to basics and review how to get started with video. We'll look at the different types of video (on-camera, off-camera), and discuss when to use each style.

Section 6: Course Slides (PDF)
Slides
90 pages

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Instructor Biography

Lou Bortone, Video Marketing Expert

Lou Bortone is an Online Branding Specialist who helps entrepreneurs and coaches build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou assists clients with innovative online branding strategies, including social media marketing and online video coaching.

Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at www.LouBortone.com.

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