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This brief course covers the essentials of creating online video for business, including setting your video goals and strategy, selecting the right video equipment and resources, developing effective video marketing techniques, and creating viewer engagement to turn viewers into fans and customers.
In this 5-part free video series, you'll learn how to create engaging and professional business videos that will help you increase your visibility, enhance your connection to your prospects and customers, and attract more of your ideal clients.
The course includes 5 simple, easy-to-follow video lectures with samples and links to key video tools and resources. Each section is under 20 minutes, so you can get up and running quickly with video marketing.
You should take this course if you want to understand how to produce dynamic and compelling online video to market and promote your business. The course provides an excellent overview for video marketing without getting technical. Take this quick-start course and turbo-charge your video marketing success!
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30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Building Engagement with Video|
We begin here by briefly discussing the importance of setting video goals and developing a video marketing strategy. We also review the 5 pillars of video marketing - These are crucial for creating great video.
|Section 2: Video Visibility|
In this section we discuss to to use video to increase your visibility and online presence, so you can attract more ideal clients who know, like and trust you. We also review how to engage and connect with your prospects using tools such as video email.
|Section 3: Looking Like a Pro on Camera|
This section outlines the exact tools and resources you'll need to create great video and look like a pro on camera. Here you can also download my free "Easy Video Studio" Guide for setting up your own home studio.
|Section 4: Delivering a "Wow" Video Experience That Creates Customers|
Here we discuss the difference between making a good video and a "wow" video for your viewers. We also discuss video content creation and how to use video to build a stronger connection with your target market.
|Section 5: Getting Started with Video|
In this bonus section, we go back to basics and review how to get started with video. We'll look at the different types of video (on-camera, off-camera), and discuss when to use each style.
|Section 6: Course Slides (PDF)|
Lou Bortone is an Online Branding Specialist who helps entrepreneurs and coaches build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou assists clients with innovative online branding strategies, including social media marketing and online video coaching.
Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at www.LouBortone.com.