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Business Video: How to Engage Prospects & Create Raving Fans

Discover how to create great video quickly and easily to promote your business and turn video viewers into customers.
4.9 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,062 students enrolled
Created by Lou Bortone
Last updated 9/2014
$10 $20 50% off
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30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
In this course, you will discover how to set video goals and develop a video strategy to achieve your business objectives
You will learn video visibility techniques to expand and enhance your online presence.
You'll know exactly what video tools and equipment you will need to create great video.
You'll learn about the various types of videos you can create, and when to use each type.
By the end of the course, you'll have a better understanding of how to create dynamic videos that engage and connect with your potential customers.
View Curriculum
  • This course requires that you have a computer (or laptop, tablet) and a high-speed Internet connection.
  • You should also have an active YouTube account, and will benefit most if you also have a minimum presence on social media (i.e. Facebook and Twitter)
  • You will also need a video camera, webcam or smart phone with video camera function.

This brief course covers the essentials of creating online video for business, including setting your video goals and strategy, selecting the right video equipment and resources, developing effective video marketing techniques, and creating viewer engagement to turn viewers into fans and customers.

In this 5-part free video series, you'll learn how to create engaging and professional business videos that will help you increase your visibility, enhance your connection to your prospects and customers, and attract more of your ideal clients.

The course includes 5 simple, easy-to-follow video lectures with samples and links to key video tools and resources. Each section is under 20 minutes, so you can get up and running quickly with video marketing.

You should take this course if you want to understand how to produce dynamic and compelling online video to market and promote your business. The course provides an excellent overview for video marketing without getting technical. Take this quick-start course and turbo-charge your video marketing success!

Who is the target audience?
  • This course is designed for beginner and intermediate level students with a working knowledge of the Internet.
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Curriculum For This Course
Expand All 6 Lectures Collapse All 6 Lectures 02:50:39
Building Engagement with Video
1 Lecture 18:42

We begin here by briefly discussing the importance of setting video goals and developing a video marketing strategy. We also review the 5 pillars of video marketing - These are crucial for creating great video.

Preview 18:42
Video Visibility
1 Lecture 16:21

In this section we discuss to to use video to increase your visibility and online presence, so you can attract more ideal clients who know, like and trust you. We also review how to engage and connect with your prospects using tools such as video email.

How to Get the "I Feel Like I Already Know You" Effect
Looking Like a Pro on Camera
1 Lecture 21:54

This section outlines the exact tools and resources you'll need to create great video and look like a pro on camera. Here you can also download my free "Easy Video Studio" Guide for setting up your own home studio.

Video Tools & Equipment
Delivering a "Wow" Video Experience That Creates Customers
1 Lecture 14:48

Here we discuss the difference between making a good video and a "wow" video for your viewers. We also discuss video content creation and how to use video to build a stronger connection with your target market.

Creating a "Wow" Video
Getting Started with Video
1 Lecture 08:54

In this bonus section, we go back to basics and review how to get started with video. We'll look at the different types of video (on-camera, off-camera), and discuss when to use each style.

Types of Videos You Can Create
Course Slides (PDF)
1 Lecture 00:00
90 pages
About the Instructor
4.4 Average rating
16 Reviews
5,082 Students
2 Courses
Video Marketing Expert

Lou Bortone is an Online Branding Specialist who helps entrepreneurs and coaches build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou assists clients with innovative online branding strategies, including social media marketing and online video coaching.

Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at

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