As an entrepreneur and startup founder, what you say and how you say it matters.
How you tell your startup story is going to make the difference between whether someone hears your investor pitch and want to write a check, hear your Podcast interview and become inspired to work with your organization, read about your startup in, say, fast company magazine and immediately download your app, and/ or watch your YouTube video and invite you to speak at an important industry conference.
But you have a big problem: in 99.9% of the cases, you’re not going to move people to action. You're not going to get them to download your app, invest in your startup, or come on board as a valued employee.
That's because you're just not good at telling your startup story. Hey, it’s not your fault, but it is your problem. See, if you don’t tell your startup story in a compelling way, you won’t be remembered. And if you’re not remembered, you won't stand out and people won’t be compelled to tell a friend about your new cool website.
We know from research and from actual work in the field that a compelling story is what’s going to make your startup stand out. Just think, how come so many people know the origin stories of Instagram, Nest, Warby Parker, Toms Shoes, and AirBnB? Trust me, it’s not by accident. Yes, they are all great apps, companies, products and services, which is the starting point. But they also know how to tell their story. Besides, think of the number of great apps, products, and services you've never heard of, except by accident? The back story of the startup is what typically grabs our attention first. It's not everything, but it's a big something.
Well, this course will help you be remembered by helping you deliver a compelling startup story during interviews, on your about page, and in investor pitches. H
Here's just a small sample of what you will learn:
You’re going to learn why certain stories move you and why most don’t.
You’re going to learn the five elements of a compelling story and how to sequence them.
You're going to learn the difference between a regular story and a compelling story.
You’re going to learn how to take a Podcast, newspaper, blog, magazine, or television interview and turn it into a memorable encounter.
You’re going to learn when to use dialogue and when to use narration and why the difference matters big time.
You’re going to learn how to construct a powerful about page that causes people to read to the end and want to learn more.
There's only one thing left to do: Enroll now!
We will explore those stories we already know to be compelling. Then we use them to construct a model that can be used to make your stories compelling.
In this section, you will learn the five elements of a compelling story.
Here, we review ten (10) startup stories and deconstruct them. We look closely at each element that makes them compelling and then share with you how you can do the same.
During this lecture, you learn how to tell a powerful story by identifying the right people, and yes, things, and share their story powerfully.
Here, we learn about the who, what, when and where of the story and how to make each pop.
Here, you will learn about the one element that makes a story compelling
These are the final two elements that make a compelling story, a compelling story.
Before you share your story, you must rehearse it. Here you learn exactly what you must do to create a winning story that you can share in interviews and during investor pitches. You also learn how to create an about page that will be read to the end.
Dwayne “D.K.” Sutton is the author of five books, including two Amazon.com bestsellers, a startup advisor who has helped entrepreneurs create over $300 million in revenue and is the founder of Parrish Street Press, a company that publishes books on entrepreneurship. He is also the founder of Little Bits of Wisdom, an e-commerce business that produces inspirational posters, note cards, other printed material for entrepreneurs.
While an executive of an independent record label (35 million records sold), Sutton was a pioneer in integrating entertainment and entrepreneurship. To date, he has helped over 134 national recording artists, comedians, record producers and actors start and grow businesses and build personal brands. In addition, he has educated over 2,300 musicians through his live From Demo to Dollars music business workshops.
As a thought leader on creativity and entrepreneurship, Sutton speaks regularly to colleges and universities, not-for-profit organizations and major corporations, and is an advisor to organizational leaders, elected officials and ministers. He publishes four blogs on entrepreneurship and book publishing.
Sutton is a former Ernst & Young (sponsors of the E&Y Entrepreneur of the Year Award) management consultant and an award winning adjunct professor. He earned his undergraduate degree in Journalism and Mass Communications from the University of South Carolina and his MBA from the Fuqua School of Business at Duke University, the #1 business school in the U.S.
Sutton lives in Huntersville, North Carolina, a suburb of Charlotte, with his wife and daughter. He is a member of Kappa Alpha Psi Fraternity.