How to take better business decisions
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
Are you taking business decisions under high pressure?
Feel like it should be easier if only you understood the rules of the game?
Looking for a way to take the stress out of decision making?
If so, then take this course - it was designed with you in mind
There is a simple three step process to taking better decisions every time.
Step One - "Where are we?" - learn about simple broad brush tools used to gain a helicopter view of the commercial landscape. Avoid the mistake of using the "Ready Fire Aim" approach. Identify the biggest rock in your road.
Step Two - "Where could we go?" - learn ways to generate lots of creative options using techniques from the advertising industry.
Step Three - "How will we get there?" - apply 5 Acid Test questions to isolate the choice of option with the greatest chance of delivering results.
Learn how to use the SWOT tool properly and include Fishbone Analysis to add extra levels of insight.
Develop new ways to examine the long term commercial attractiveness of your markets with Porter's 5 Forces and the GE Grid.
Consider long term trends with PEST analysis.
Isolate the single biggest issue causing 80% of your problem.
Unleash your creativity to give yourself options.
Rate your options with 5 simple questions to back the decision with the greatest chance of success.
This course covers the core curriculum of a corporate management decision making programme and is the summarised experience of years in business.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introductory summary|
Introduction to the Decision Making Model used by major corporations based on asking three very simple questions: "Where are we?" "Where are we going?" and "How will we get there?"
Make the mental shift from working IN the business to working ON the business.
|Section 2: The "Where are we?" tools|
Examine the correct use of the well known but poorly understood SWOT analysis.
7 key word prompts to help you undertake your SWOT from the customer's perspective.
On a scale of one to ten do your customers think you understand and consistently meet their needs?
Create an open and fluid environment for the collection of market insights
Capture positive and negative forces and their relative strengths in a single compelling graphic.
Take time to examine the deviation between where you hoped to be and where you are.
Ask simple questions like “What’s making our market bigger?” to unlock streams of ideas until big picture themes emerge.
Rate your competitors against your own performance using the criteria which you believe are the most important to clients.
Step back to look at the factors which might lead you to generate revenues but fail to retain profits by considering Porter's 5 Forces.
Quickly map the attractiveness of the market you operate in and your capability to succeed.
Consider where your products sit in their Life-cycle based on the work of Geoffrey Moore in Crossing the Chasm and Dealing with Darwin - slides attached in the supplementary material
What are the political, economic, social or technological factors which need to be considered before you take your decision?
Distil your decision making focus down to a focus on the 20% of issues which are causing 80% of your pain.
|Section 3: Where could we go? Options Generation|
Get yourself in the right frame of mind for generating potential scenarios that may build into your final decision.
Physical recreate models of your target customer so that they remain at the centre of your thinking by being present with you
Put yourself through your own buying experience. How did it make you feel? How would you improve it?
Challenge any self imposed limits on your thinking. The build up to your decision is the safest place to imagine options outside the conventional.
Begin the search for fresh ideas at the extremes of possibility to get your creative mind working work then work backwards until realistic themes emerge.
Use the Options Generator or "Optopus Technique" to break the log jam if ideas do not flow easily
Additional ways in which you can stimulate your creative mental functions and a reminder that the process is not regimented but free flowing
|Section 4: How to get there with the 5 Acid Tests|
Apply 5 acid test questions to finally select the best decision option before you move on to add the fine detail.
Using a coaching technique known as Symbolic Modelling, we base our courses on a set of questions known as Clean Questions, to help you to discover the patterns of thought which govern your behaviour.
When you can fully appreciate what “makes you tick” through the process of achieving and maintaining your peak performance state it becomes easier to spot and deal with the triggers which can knock you off course and recover more effectively.
You can begin the coaching process by answering these questions:
When you are in a peak performance state that’s like what?
When you are in peak performance what do other people see and hear?
When you are below peak performace that’s like what?
When you are below peak performance what do people see and hear?
When you embark on the path back to peak performance that’s like what?
When you take the path of recovery what will other people see and hear?
What help do you need to begin and complete that journey?
Message us with your answers.
In recent years, Professors George Lakoff and Stephen Pinker of Berkeley and Yale have been revealing through the study of linguistics and brain scanning how the mind works. They recognise that at the core we can only make ourselves understood in the world through our use of metaphor - describing one thing in terms of another. David Grove, a pioneer in this field said:
"Metaphor is our primary processing language"
Our training courses reference their work on metaphor. Understanding these first principles will revolutionise the way you perform at peak. People who follow the process we teach believe the following to be be true:
1. People already possess all the wisdom they will ever need.
2. That wisdom is accessible through our use of metaphor.
3. With the techniques we teach we can use metaphor to create the conditions for change.
4. New insights emerge naturally as we explore the metaphors we use.
5. Change and learning is a natural by-product of the process.
6. The impact cannot be known until afterwards
To help you to get the most value from these courses it would be helpful if you could answer this question and message me with your answer.
When you are learning at your best, that is like what?
Message up with your answer.
By way of biography at time of writing in 2016, I am 56 years old, have three adult children and have been married to the same person for 29 years. I was born in Manchester, England but now live in London near Kew Gardens.
After leaving Oxford University in 1982 with a degree in Law, I went on to be trained and work in Sales, Marketing and Management in the IT sector. Employers and clients included Hewlett Packard, Symantec, Epson and Canon.
My personal pracitice of karate and tai chi brought me into contact with instructors with a deep understanding of how the human mind works under pressure. It was a martial art instructor who taught me the mantra - Quality of LIfe is Quality of Communication