How to take better business decisions
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How to take better business decisions

3 steps to take the stress out of figuring out where you are, where you should go next and how to get there without fail
4.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
168 students enrolled
Created by Peter Urey
Last updated 4/2014
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Take stress out of the Decision Making Process
  • Apply technique to operate effectively under pressure
  • Identify the single biggest obstacle to progress
  • Focus resources onto the area you can have the greatest impact
  • Move from working IN the business to working ON the business
  • Apply simple tests to identify your best ideas
  • Learn to enjoy taking decisions based on a core technique
  • Stand out as a decisive leader
  • Win the respect of your colleagues
View Curriculum
  • Commit the time to step away from everyday business processes and take a fresh perspective on your current circumstances
  • Be willing to take a risk by proposing fresh ideas, some of which may initially sound unusual to others
  • Involve people who have a different perspective than your own
  • Recognise that creative thinking is not constrained to the working day and be ready to capture ideas as they arise at any time
  • Follow the steps and allocate 50% of your time to assessing your current circumstances and the single biggest obstacle to progress
  • Consider acquiring a copy of "Be Your Own Strategy Consultant by Tony Grundy

Are you taking business decisions under high pressure?

Feel like it should be easier if only you understood the rules of the game?

Looking for a way to take the stress out of decision making?

If so, then take this course - it was designed with you in mind

There is a simple three step process to taking better decisions every time.

Step One - "Where are we?" - learn about simple broad brush tools used to gain a helicopter view of the commercial landscape. Avoid the mistake of using the "Ready Fire Aim" approach. Identify the biggest rock in your road.

Step Two - "Where could we go?" - learn ways to generate lots of creative options using techniques from the advertising industry.

Step Three - "How will we get there?" - apply 5 Acid Test questions to isolate the choice of option with the greatest chance of delivering results.

Learn how to use the SWOT tool properly and include Fishbone Analysis to add extra levels of insight.

Develop new ways to examine the long term commercial attractiveness of your markets with Porter's 5 Forces and the GE Grid.

Consider long term trends with PEST analysis.

Isolate the single biggest issue causing 80% of your problem.

Unleash your creativity to give yourself options.

Rate your options with 5 simple questions to back the decision with the greatest chance of success.

This course covers the core curriculum of a corporate management decision making programme and is the summarised experience of years in business.

Who is the target audience?
  • Executives in Corporations, Business Owners and Leaders in the Public Sector
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Curriculum For This Course
23 Lectures
Introductory summary
2 Lectures 07:45

Introduction to the Decision Making Model used by major corporations based on asking three very simple questions: "Where are we?" "Where are we going?" and "How will we get there?"

Outline of course objectives and method

Make the mental shift from working IN the business to working ON the business.

The Decision Maker's Mindset
The "Where are we?" tools
13 Lectures 39:40

Examine the correct use of the well known but poorly understood SWOT analysis.

Preview 04:13

7 key word prompts to help you undertake your SWOT from the customer's perspective.

Preview 03:19

On a scale of one to ten do your customers think you understand and consistently meet their needs?

Two simple survey questions

Create an open and fluid environment for the collection of market insights

Hosting a SWOT session

Capture positive and negative forces and their relative strengths in a single compelling graphic.

Fishbone analysis

Take time to examine the deviation between where you hoped to be and where you are.

Gap analysis

Ask simple questions like “What’s making our market bigger?” to unlock streams of ideas until big picture themes emerge.

Growth Drivers

Rate your competitors against your own performance using the criteria which you believe are the most important to clients.

Competitive positioning

Step back to look at the factors which might lead you to generate revenues but fail to retain profits by considering Porter's 5 Forces.

Preview 06:59

Quickly map the attractiveness of the market you operate in and your capability to succeed.

GE Grid

Consider where your products sit in their Life-cycle based on the work of Geoffrey Moore in Crossing the Chasm and Dealing with Darwin - slides attached in the supplementary material

Product Adoption Lifecycle

What are the political, economic, social or technological factors which need to be considered before you take your decision?


Distil your decision making focus down to a focus on the 20% of issues which are causing 80% of your pain.

Where could we go? Options Generation
7 Lectures 25:12

Get yourself in the right frame of mind for generating potential scenarios that may build into your final decision.

First principles - relax and enjoy

Physical recreate models of your target customer so that they remain at the centre of your thinking by being present with you

Avatars - think like your customers

Put yourself through your own buying experience. How did it make you feel? How would you improve it?

Preview 02:47

Challenge any self imposed limits on your thinking. The build up to your decision is the safest place to imagine options outside the conventional.


Begin the search for fresh ideas at the extremes of possibility to get your creative mind working work then work backwards until realistic themes emerge.

Exploring Options

Use the Options Generator or "Optopus Technique" to break the log jam if ideas do not flow easily

Breaking the log jam of ideas

Additional ways in which you can stimulate your creative mental functions and a reminder that the process is not regimented but free flowing

Tips and tricks for getting ideas to flow
How to get there with the 5 Acid Tests
1 Lecture 10:33

Apply 5 acid test questions to finally select the best decision option before you move on to add the fine detail.

The 5 Acid Test Questions
About the Instructor
Peter Urey
3.7 Average rating
252 Reviews
11,340 Students
20 Courses
Business Coaching Courses for when it's hard to ask for help

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About Peter Urey.
Trained to advanced level in personal coaching techniques including Clean Language and Symbolic Modelling, Hoshin Planning, Business NLP and HP's Leadership Development Programme.
Experienced coach for Hewlett Packard, Symantec, Canon, Epson plus many more.
Educated in Law at University of Oxford.
Aged 56, married 29 years, 3 adult children.
Student of Clean Language and Symbolic Modelling under Marian Way, author of Clean Approaches for Coaches.
Black Belt in Karate.

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