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Build Your Compelling Personal Brand

Use this blueprint to build your brand and effectively leverage online branding technologies to transform your future.
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11 students enrolled
Created by Anand M
Last updated 3/2013
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  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Personal branding is about expressing your authentic self. Building a personal brand allows you to show the world your best true self. It helps you to align every aspect of your life with your strengths, characteristics, goals, and values. Personal branding isn‘t just some self-help mumbo jumbo; it's a strategic process that makes you an active partner in creating the direction for your life. Through personal branding, you find out how to bring more value to your work and to the target market that you serve. You discover how to identify and communicate your unique contribution to the world. Your personal brand acts as a filter that helps you make decisions that are congruent with who you are and what you stand for. Well then how do you get your personal banding done? lf you‘re serious about developing your brand, this course provides a clear roadmap. By following this roadmap, you could create a meaningful, lasting impression on everyone you meet. That impression can translate into success on the job, in a new business, and in every aspect of your life.

Take this Build Compelling Personal Brand course now and learn how to leverage your personal brand by using online branding technologies.

Who is the target audience?
  • All people who want to be successful in this increasingly networked world.
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What Will I Learn?
Compile your personal brand profile
Use social media to launch your personal brand
Perform real world brand promotion
Take charge of your brand environment
Make your brand thrive
View Curriculum
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Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 01:35:04
Compiling Your Personal Brand Profile
4 Lectures 20:06
In this lecture we discuss what is a personal brand and why is it important to have one. How personal brand helps in distinguishing you from others, finding what’s unique. We will also look at the most valuable brands in recent times - Apple, Google and McDonald. 
Preview 05:31

In this lecture we discuss how to gather information about your brand. We will try to come up with a list of 5 points that make you different, unique and authentic. 
Preview 04:34

In the lecture we will discuss about the promise that you will deliver to whoever believes in your brand. This can be promise of values at the present time or values that you will aspire to in the future
Preview 04:20

In this lecture we explore what you want to achieve with your new personal brand – what is your timeline to achieve these goals?
Preview 05:41
Using Social Media To Launch Your Personal Brand
4 Lectures 21:24
In this lecture we will discuss the role of blogging in communicating your strengths and skills and share knowledge and resources. Also discuss on setting up a blog as a profile hub

How LinkedIn can help you link to other professionals or connections who can help take your personal brand forward. We will also discuss about setting up a LinkedIn account and discuss dos and don’ts at LinkedIn

Know how Facebook presence boosts your brand building efforts. We will also discuss about setting up a Facebook account and also discuss dos and don’ts at Facebook

Know how Twitter presence boosts your brand. We will also discuss about setting up a Twitter account and also discuss dos and don’ts at Twitter
Real World Brand Promotion
4 Lectures 18:15
In this lecture we will discuss key aspects of converting professional connections into personal friendships that can enhance your personal brand
Cultivating And Nurturing Your Network

In this lecture you will know the importance of participating in conferences, seminars and other public speaking forums while building your brand and network
Membership Of A Professional , Philanthropic Or Trade Organization

Establishing yourself as an expert would immensely help in boosting your brand. In this lecture we will discuss various tools and techniques to establish you as an expert. We will explore authoring articles, books and newsletters - both print and electronic etc as ways to promote your personal brand
Establish Yourself As An Expert

In the lecture we help you to create a campaign launch timesheet with a list of various tasks and a timeline for their implementation.
Implementing Your Personal Brand Campaign
Taking Charge of your Brand Environment
4 Lectures 22:02
In this lecture we will discuss the importance of personal appearance and grooming, conveying your brand with your personal style choices, projecting your brand image with your entire being – body language, voice pitch, pace, enunciation and volume, effective head-shots.
Matching Your Image To Your Personal Brand

In this lecture we help you to choose visual elements such as color palettes, fonts and logos that best represent your brand identity
Visually Representing Your Brand

In this lecture we will help you to create your business cards and stationery with visual elements that you have chosen for your brand. Also we discuss best practices to create your email signature and personalize your social media sites.
Applying Your Brand Look

Are you excited to personalize your office space to reflect your visual brand identity? Through this lecture we will help you to customize you office space, business tools – laptops, iPads and Smartphones etc. 
Aligning Your Workspace To Your Brand
Letting your Brand Thrive
4 Lectures 13:17
In this lecture you will know about maintaining your brand, keeping it fresh and consistent on continuous basis.
Keeping Your Brand Afloat

How to kill your personal brand? It takes very less effort than building it! Better avoid such behaviors: Shooting your mouth off, exhibiting bad behavior and being unresponsive, behaving unprofessionally online, not telling the truth and being a phony
Behaviors That Can Harm Your Brand

In this lecture we will explore personal brand traits that make a celebrity. We will also look into couple of celebrities brand building strategies
Preview 05:19

This is what you learnt from this course. 
About the Instructor
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11 Students
1 Course
Founder at IntraIntel Information Solutions

As an expert in the e-Learning industry, possesses over 17 years experience working as curriculum designer manager with global organizations such as StorageTek, Sun Microsystems, Wipro Technologies and Oracle Corp etc. 

Currently runs a training content company developing intuitive training content for several global customers.

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