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Personal branding is about expressing your authentic self. Building a personal brand allows you to show the world your best true self. It helps you to align every aspect of your life with your strengths, characteristics, goals, and values. Personal branding isn‘t just some self-help mumbo jumbo; it's a strategic process that makes you an active partner in creating the direction for your life. Through personal branding, you find out how to bring more value to your work and to the target market that you serve. You discover how to identify and communicate your unique contribution to the world. Your personal brand acts as a filter that helps you make decisions that are congruent with who you are and what you stand for. Well then how do you get your personal banding done? lf you‘re serious about developing your brand, this course provides a clear roadmap. By following this roadmap, you could create a meaningful, lasting impression on everyone you meet. That impression can translate into success on the job, in a new business, and in every aspect of your life.
Take this Build Compelling Personal Brand course now and learn how to leverage your personal brand by using online branding technologies.
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|Section 1: Compiling Your Personal Brand Profile|
In this lecture we discuss what is a personal brand and why is it important to have one. How personal brand helps in distinguishing you from others, finding what’s unique. We will also look at the most valuable brands in recent times - Apple, Google and McDonald.
|In this lecture we discuss how to gather information about your brand. We will try to come up with a list of 5 points that make you different, unique and authentic.|
|In the lecture we will discuss about the promise that you will deliver to whoever believes in your brand. This can be promise of values at the present time or values that you will aspire to in the future|
|In this lecture we explore what you want to achieve with your new personal brand – what is your timeline to achieve these goals?|
|Section 2: Using Social Media To Launch Your Personal Brand|
|In this lecture we will discuss the role of blogging in communicating your strengths and skills and share knowledge and resources. Also discuss on setting up a blog as a profile hub|
|How LinkedIn can help you link to other professionals or connections who can help take your personal brand forward. We will also discuss about setting up a LinkedIn account and discuss dos and don’ts at LinkedIn|
|Know how Facebook presence boosts your brand building efforts. We will also discuss about setting up a Facebook account and also discuss dos and don’ts at Facebook|
|Know how Twitter presence boosts your brand. We will also discuss about setting up a Twitter account and also discuss dos and don’ts at Twitter|
|Section 3: Real World Brand Promotion|
|In this lecture we will discuss key aspects of converting professional connections into personal friendships that can enhance your personal brand|
|In this lecture you will know the importance of participating in conferences, seminars and other public speaking forums while building your brand and network|
|Establishing yourself as an expert would immensely help in boosting your brand. In this lecture we will discuss various tools and techniques to establish you as an expert. We will explore authoring articles, books and newsletters - both print and electronic etc as ways to promote your personal brand|
|In the lecture we help you to create a campaign launch timesheet with a list of various tasks and a timeline for their implementation.|
|Section 4: Taking Charge of your Brand Environment|
|In this lecture we will discuss the importance of personal appearance and grooming, conveying your brand with your personal style choices, projecting your brand image with your entire being – body language, voice pitch, pace, enunciation and volume, effective head-shots.|
|In this lecture we help you to choose visual elements such as color palettes, fonts and logos that best represent your brand identity|
|In this lecture we will help you to create your business cards and stationery with visual elements that you have chosen for your brand. Also we discuss best practices to create your email signature and personalize your social media sites.|
|Are you excited to personalize your office space to reflect your visual brand identity? Through this lecture we will help you to customize you office space, business tools – laptops, iPads and Smartphones etc.|
|Section 5: Letting your Brand Thrive|
|In this lecture you will know about maintaining your brand, keeping it fresh and consistent on continuous basis.|
|How to kill your personal brand? It takes very less effort than building it! Better avoid such behaviors: Shooting your mouth off, exhibiting bad behavior and being unresponsive, behaving unprofessionally online, not telling the truth and being a phony|
|In this lecture we will explore personal brand traits that make a celebrity. We will also look into couple of celebrities brand building strategies|
|This is what you learnt from this course.|
As an expert in the e-Learning industry, possesses over 17 years experience working as curriculum designer manager with global organizations such as StorageTek, Sun Microsystems, Wipro Technologies and Oracle Corp etc.
Currently runs a training content company developing intuitive training content for several global customers.