Online Marketing Plan for Beginners

Online marketing plan is just as important as a business plan. It'll help you to ensure your resources used efficiently.
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  • Lectures 60
  • Length 13.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

Online Marketing Plan (Bundle of 5 courses) Package

Online Marketing is becoming exponentially important to just about every business entity that exists in the modern day world. In an effort to remain ahead of the curve, we believe it's important to amplify the use of a digital marketing plan.


Why? Because...The future belongs to those who prepare for it today.


If you are reading this right now, you are likely a step ahead of the competition by staying sharp in news and trends in the online marketing field.

Today, you'll learn the Basics of Online Marketing, such as Social Media Marketing, Search Marketing, Email Marketing, Content Marketing and Going Viral.

Each course is easy to chew, as it's structured in 8 video lessons. Totaling around 50+ lectures for the whole lot. One lecture will take around 5-10 minutes. The entire package clocks in around 5 hours. So, why not to learn new skills over the nearest weekend?

Don't wait and join us today so that you can take your business to the next level!

What are the requirements?

  • No Experience Required as The Course is Designed for Beginner Level
  • You need any device: Smartphone, Tablet, PC, Laptop
  • And...Hunger to Learn!

What am I going to get from this course?

  • What is Online Marketing?
  • Introduction to Search Engine Marketing
  • Social Media Marketing with Facebook & Twitter
  • Introduction to Email Marketing
  • Customer Engagement with Facebook
  • Forecasting Social Media Plan
  • Lead Generation with LinkedIn
  • Right Way to Tweet your Brand
  • Get Most of Facebook Advertising
  • The Art of Storytelling
  • Understanding Buyer Behaviour
  • Turning Browsers into Buyers
  • Web Traffic on a Small Budget
  • Analysing Your Website's SEO
  • Link Building for Your SEO
  • Keywords Analysis
  • Search PPC vs Target PPC
  • The Science of PPC
  • Email Marketing Pros & Cons
  • Defining goals & objectives
  • Structuring effective email
  • Planning and creating a campaign
  • Trigger messages and types of emails

Who is the target audience?

  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Delivering Your Online Marketing Plan

Quick Introduction to the Course!


Here we will look at how internet started it's journey.


We will find out your audience and create your message in this lesson.


Know your competitors.

Steps 7-8-9: Email, Search Marketing and PPC

How does your plan looks like?

Example Perfect Lawn B2C Digital Marketing Plan
3 pages
Section 2: Search Engine Marketing 101

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps


Continues from previous lesson.


- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic


- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained


Continues from previous lesson.


- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget


- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost ROI


Continues from previous lesson.

Section 3: Social Media Marketing 101

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage


Here you will find techniques on how to get customer engagement


Are you planning to campaign on facebook? Here are more in depth details.


- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest


Learn how to integrate Foresquare, G+ and Pinterest in Your SMP (Social Media Plan)


- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements

Here you will learn how to generate leads with your linkedin account.

- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions


Learn how to display your advertising message.


- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags


Here you will find an overview to Dan Zarella's research.

Section 4: Email Marketing 101

- Strengths and Weaknesses
- Building Your List
- Key to Email Marketing


Continues from Part 1


- Marketing Objectives
- Goal Setting
- Strategy to Follow


- Grabbing Attention
- Segmentation
- Anatomy of Email Message


Continues from Part 1


- Identifying Message of a Campaign
- Frequency and Timing
- Permission Based Marketing


- Triggered Messages Frequency
- Double Opt In
- User Journey


Learn how to create trigger emals.

Farewell Note
Section 5: Content Marketing 101

Content strategy is part of most content marketing strategies.


Attract and retain customers by consistently creating and curating relevant and valuable content.


We will focus on owning media, not renting it ...


What is a Blog? Why to Blog? What to Blog about?


- Create a Blog Calendar

- Address customer’s concerns

- Recycle the content

- Push the message to your social media


- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding


What message do you want your audience to take away from the story?


- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

Video SEO & Usability

- Purpose of Press Release
- Press Release Format
- 5 W's & H

More on Press Releases: 5Ws & 1H
Section 6: Additional Materials
Build Online Marketing Plan
4 pages
Food Escapes_Case Study
26 pages
Internet Marketing Strategy Toolkit
9 pages
Campaign Template
10 pages
Customer Personas
37 pages
Guide to SEO
113 pages
Keywords for Adwords
3 pages
Google Adwords 7 steps
80 pages
Smarter Facebook Marketing
89 pages
How to generate leads using Linkedin
13 pages
The Twitter guide
32 pages
Create epic Facebooks ads
34 pages
Email Marketing Best Practices
27 pages
Introduction to Email Marketing
54 pages

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Ready to start learning?
Take This Course