Improve Your Digital Marketing Skills in 7 days!
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Improve Your Digital Marketing Skills in 7 days!

This course will help you to ensure your online products delivered through digital channels efficiently.
4.0 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,313 students enrolled
Last updated 2/2017
English
Current price: $10 Original price: $150 Discount: 93% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 1 Article
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Customer Engagement with Facebook
  • Forecasting Social Media Plan
  • The Art of Storytelling
  • Understanding Buyer Behaviour
  • Turning Browsers into Buyers
  • Web Traffic on a Small Budget
  • Keywords Analysis
  • Structuring effective email
  • Planning and creating a campaign
View Curriculum
Requirements
  • Day 1 - Start with a Landing Page
  • Day 2 - Identify Your Buyer Persona
  • Day 3 - Identify Your Keywords
  • Day 4 - Set up Your Analytics
  • Day 5 - Set up Your Blog
  • Day 6 - Create Your Effective Email Copy
  • Day 7 - Create Your Viral Social Campaigns
Description

Note: The course has been updated as of February, 2017.

Improve Your Digital Marketing Skills in 7 days! (Bundle of 7 courses) Package

Digital Marketing is becoming exponentially important to just about every business entity that exists in the modern day world. In an effort to remain ahead of the curve, we believe it's important to amplify the use of a digital marketing plan.

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Why? Because...The future belongs to those who prepare for it today.

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If you are reading this right now, you are likely a step ahead of the competition by staying sharp in news and trends in the digital marketing field. This also means, you've taken our step 1 course - Get Started with Digital Marketing in 7 days - Bundle course. 

Today, you'll learn the following:

Day 1 - Start with a Landing Page

Day 2 - Identify Your Buyer Persona

Day 3 - Create Your Viral Social Campaigns

Day 4 - Create Your Email Copy

Day 5 - Identify Your Keywords

Day 6 - Set up Your Analytics

Day 7 - Set up Your Blog

Each course is easy to chew, as it's structured in 8-10  video lessons. Totaling around 50+ lectures for the whole lot. One lecture will take around 3-7 minutes. The entire package clocks in around 3+ hours. So, why not to learn new skills over the nearest weekend?

Don't wait and join us today so that you can take your business to the next level!

Who is the target audience?
  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
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Curriculum For This Course
101 Lectures
14:33:30
+
Day 1 - The Simple 3 step Landing Page
13 Lectures 35:49

Step 1: Introduction to Landing Pages
02:19

What makes a good landing page?
02:53

Define your goals and success metrics
02:00

Step 2: Essential Landing Page Elements
03:25

Essential Elements: Images, Video, Social Proof
02:38

Essential Elements: Reinforcement statement to maintain interest
03:08

Essential Elements: CALL TO ACTION & AIDA
04:40

Every word counts
04:29

Step 3: Psychology of Landing Page Design
02:48

FUN part: A/B Testing
03:48

Your confirmation page
01:22

In Conclusion
00:55
+
Day 2 - Identify Your Buyer Persona
9 Lectures 46:08

Introduction to Buyer Personas
06:38

How to Profile Your Personas
09:02

Differences between Buyer & User Personas
06:02

Putting Your Personas to Work
04:31

Segmentation & Personas
06:36

Creating a Persona Focused Content
05:55

Case Study
04:34

Recorded Webinar - Adele Revella
00:07
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Day 3 - Identify Your Keywords
8 Lectures 33:47

Determining Your User's Search Intent
06:46

Searcher Intent: Three Major Categories
05:55

Keyword Research Today: Semantic Approach
04:31

How to Create Stemming Keywords
05:05

Optimize Your Content for Searcher Intent
05:07

Earning Trust Through Your Content
03:17

Wrapping Up
01:10
+
Day 4 - Set up Your Analytics
13 Lectures 50:26

Don't Fear Analytics: Basics Explained
03:15

Why Do You Need Analytics?
05:00

Analytics Terminology: Understand Your Traffic - Part 1
06:13

Analytics Terminology: Understand Your Traffic - Part 2
03:32

How to Measure Your Site's Success
04:54

Analytics Framework: Before You Open Your Tool
05:07

Defining Your KPI's, Targets, Dimensions
04:21

Defining Your Segments
02:35

Key Performance Indicators Examples (in detail)
05:15

Interaction, Transactional and Geo Targeting KPIs
03:17

How to Measure Value of a Lead
04:00

In conclusion
01:13
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Day 5 - Set Up Your Blog
13 Lectures 53:48
Introduction
01:41

Starting with Your Blog
04:37

Defining Your Purpose
04:02

Choosing a Blogging Platform - Part 1
04:14

Choosing a Blogging Platform - Part 2
04:03

Getting Your Plan in Order - Part 1
04:15

Getting Your Plan in Order - Part 2
04:19

Writing Your First Blog Post
04:00

SEO & Sharing
04:33

Promoting Your Blog - Part 1
05:58

Promoting Your Blog - Part 2
03:36

Measuring Your Blog's Success
06:54

In Conclusion
01:36
+
Day 6 - Create Your Effective Email Copy
10 Lectures 36:00

Email is Personal
04:24

What to write about in my emails?
02:54

Who, What, When?
05:34

Effective Email Subject Lines
04:54

The Email Ingredience
04:13

Long Or Short Email Copy?
02:24

How to Create an Engaging Content?
04:16

Write in the Second Person
05:10

In Conclusion
00:34
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Day 7 - Viral Marketing: Creating Contagious Social Campaigns
21 Lectures 01:26:33

Word of Mouth Marketing
03:00

Three E's: Engage, Equip, Empower
03:17

Viral's Secret Formula: STEPPS
06:54

Finding Your Audience
06:27

Creating Community Around Caring
03:49

Five Steps to Create a Caring Community
04:35

Running Contests on Facebook
02:10

Build Your Contest Page
02:31

Five Methods to Promote Your Contest
02:48

Using Hashtags on FB, Twitter, Instagram, G+, Pinterest
04:12

The Science Behind Hashtags
06:19

Do & Don'ts of Instagram
05:27

Using Snapchat & Meerkat to Engage Customers
02:10

Snapchat Insights
03:52

Meerkat Insights
06:07

Storytelling with Vine
04:07

Tools for Monitoring, Listening & Broadcasting on Social
06:07

Listening Station = Netvibes!
03:53

Broadcasting with Hootsuite
05:41

Wrapping Up
01:20
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Supplementary Materials
14 Lectures 00:00
Build Online Marketing Plan
4 pages

Food Escapes_Case Study
26 pages

Internet Marketing Strategy Toolkit
9 pages

Campaign Template
10 pages

Customer Personas
37 pages

Guide to SEO
113 pages

Keywords for Adwords
3 pages

Google Adwords 7 steps
80 pages

Smarter Facebook Marketing
89 pages

How to generate leads using Linkedin
13 pages

The Twitter guide
32 pages

Create epic Facebooks ads
34 pages

Email Marketing Best Practices
27 pages

Introduction to Email Marketing
54 pages
About the Instructor
iMarketer Training
4.1 Average rating
410 Reviews
17,871 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.