Branding! Secrets of Successful Brand Building...in 1 Day!
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Branding! Secrets of Successful Brand Building...in 1 Day!

Build your brand with these branding techniques. Discover brand development tools big brands use and apply to your brand
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
105 students enrolled
Created by Carl Duncker
Last updated 5/2014
English
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 hour on-demand audio
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Following this brand course you will be able to:
  • define and explain what a brand is
  • explain brand positioning
  • gives examples of brand management
  • use proven tools for assessing and developing your brand
  • build a brand pyramid for you brand
View Curriculum
Requirements
  • a desire to discover proven brand management techniques
  • a background in marketing or branding
  • business management experience
Description

This brand training will walk you through all you need to know to grow your brand.

In one day you can learn the secrets of successful branding complete with videos, exercises to work on, student manuals, cheat sheets and MP3s.

In this branding course you will learn:

  • What is a brand?
    • Why a brand is much more than a logo
    • Types of branding used today
    • The 9/10ths rule of branding
  • Brand Positioning
  • Case Studies: Department Stores
  • Why Brand Management?
    • The importance to company value
    • Strategic implications
    • How brands drive growth
  • Tools for Developing Corporate and Individual Brands
    • Brand Opportunity Tree
    • Brand Conversion Model
    • Brand Positioning Analysis
    • Sixty Seconds Brand Test
    • Brand Circle
  • Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
  • Your Branding Pyramid

So if you are a brand manager, marketing manager, business owner or marketing student you can now learn everything you need to know about branding and brand marketing in one day.

Who is the target audience?
  • business owners
  • marketing managers
  • marketing executives
  • newly appointed brand managers/executives
Students Who Viewed This Course Also Viewed
Curriculum For This Course
35 Lectures
04:19:45
+
Brand Marketing: Introduction
7 Lectures 01:17:36
An Introduction To Your Course: Please View First
01:11



Brand Marketing Student Handbook
94 pages

Brand Marketing Cheat Sheet
2 pages

Brand Marketing Mind Map
1 page

MP3 Download
01:13:20
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Defining Branding
7 Lectures 17:27

Activity: What Is A Brand?
1 page

Activity: Marketing Mix
1 page

Why A Brand Is A Promise
07:44

Activity: Brand Perception
1 page

Activity: Your Brand
1 page

Well Done!
00:25
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Branding Benefits
1 Lecture 02:37
Benefits of Branding
02:37
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Branding Opportunities
1 Lecture 02:51
Managing Brands For Growth
02:51
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Brand Development Tools
8 Lectures 17:05
Essential Brand Development Tools
04:07

Activity: Brand Circle
1 page

The Brand Opportunity Tree
04:58

Activity: Brand Opportunity Tree
1 page

Half Way There!
00:20


60 Seconds Brand Test
03:11

Activity: 60 Seconds Brand Test
1 page
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Your Brand Pyramid
3 Lectures 13:49
Your Brand Pyramid
13:36

Activity: Brand Pyramid
1 page

Nearly there. Keep going!
00:13
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Brand Communications Strategy
5 Lectures 07:48
Communication Strategies
03:04

Activity: Communication Strategies
1 page

Brand Marketing Communications
04:44

Activity: Marketing Messages
1 page

Activity: Brand Message
1 page
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Branding Campaigns
3 Lectures 12:32
Developing Your Brand Campaigns
08:32

Brand Campaign Planning
03:35

Congratulations!
00:25
About the Instructor
Carl Duncker
3.9 Average rating
7 Reviews
212 Students
3 Courses
CIM Chartered Marketer and Accredited Google Partner

I help consultants and businesses secure more customers with marketing and social media.

After 17 years of marketing small businesses and consultants, I believe my experience can help you.

My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.

With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.

In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.

If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.

Some of our results include:

-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s

We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.