Branding! Secrets of Successful Brand 1 Day!

Build your brand with these branding techniques. Discover brand development tools big brands use and apply to your brand
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
101 students enrolled
Instructed by Carl Duncker Marketing / Branding
67% off
Take This Course
  • Lectures 35
  • Length 4.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 4/2014 English

Course Description

This brand training will walk you through all you need to know to grow your brand.

In one day you can learn the secrets of successful branding complete with videos, exercises to work on, student manuals, cheat sheets and MP3s.

In this branding course you will learn:

  • What is a brand?
    • Why a brand is much more than a logo
    • Types of branding used today
    • The 9/10ths rule of branding
  • Brand Positioning
  • Case Studies: Department Stores
  • Why Brand Management?
    • The importance to company value
    • Strategic implications
    • How brands drive growth
  • Tools for Developing Corporate and Individual Brands
    • Brand Opportunity Tree
    • Brand Conversion Model
    • Brand Positioning Analysis
    • Sixty Seconds Brand Test
    • Brand Circle
  • Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
  • Your Branding Pyramid

So if you are a brand manager, marketing manager, business owner or marketing student you can now learn everything you need to know about branding and brand marketing in one day.

What are the requirements?

  • a desire to discover proven brand management techniques
  • a background in marketing or branding
  • business management experience

What am I going to get from this course?

  • Following this brand course you will be able to:
  • define and explain what a brand is
  • explain brand positioning
  • gives examples of brand management
  • use proven tools for assessing and developing your brand
  • build a brand pyramid for you brand

Who is the target audience?

  • business owners
  • marketing managers
  • marketing executives
  • newly appointed brand managers/executives

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Brand Marketing: Introduction
An Introduction To Your Course: Please View First
Brand Marketing: Introduction Video
Brand Marketing: Learning Objectives
Brand Marketing Student Handbook
94 pages
Brand Marketing Cheat Sheet
2 pages
Brand Marketing Mind Map
1 page
MP3 Download
Section 2: Defining Branding
What Is A Brand?
Activity: What Is A Brand?
1 page
Activity: Marketing Mix
1 page
Why A Brand Is A Promise
Activity: Brand Perception
1 page
Activity: Your Brand
1 page
Well Done!
Section 3: Branding Benefits
Benefits of Branding
Section 4: Branding Opportunities
Managing Brands For Growth
Section 5: Brand Development Tools
Essential Brand Development Tools
Activity: Brand Circle
1 page
The Brand Opportunity Tree
Activity: Brand Opportunity Tree
1 page
Half Way There!
The Brand Conversion Model
60 Seconds Brand Test
Activity: 60 Seconds Brand Test
1 page
Section 6: Your Brand Pyramid
Your Brand Pyramid
Activity: Brand Pyramid
1 page
Nearly there. Keep going!
Section 7: Brand Communications Strategy
Communication Strategies
Activity: Communication Strategies
1 page
Brand Marketing Communications
Activity: Marketing Messages
1 page
Activity: Brand Message
1 page
Section 8: Branding Campaigns
Developing Your Brand Campaigns
Brand Campaign Planning

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Carl Duncker, CIM Chartered Marketer and Accredited Google Partner

I help consultants and businesses secure more customers with marketing and social media.

After 17 years of marketing small businesses and consultants, I believe my experience can help you.

My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.

With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.

In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.

If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.

Some of our results include:

-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s

We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.

Ready to start learning?
Take This Course