Blogging for Success: How to Plan the Perfect Blog

Plan the perfect blog for your target audience, writing style, and business goals while learning blogging technologies.
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  • Lectures 11
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms.

Blogging can help you:

  • Market your business
  • Establish yourself as a thought leader
  • Get the word out about your causes
  • Become more attractive to potential employers

But where do you start?

Which blogging platform should you use?

What should you blog about?

For that matter, what the heck is a blog?

Blogging for Success assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate.

This course offers an introduction to the technology behind a blog and explores the different blogging platforms available.

The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences.

Join author and new media expert Deltina Hay as she helps you plan a successful blog by demonstrating real-world examples, and guiding you in answering critical blogging questions.

Blogging for Success also shows you how to create good web content for your blog. The course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed.

The course also takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to your profession and your industry.

Included as a special bonus is the introduction to Deltina's Essentials course, and a full lesson from that course about starting your blog using

Worksheets and resources included!

Don't put that blog off any longer. Take the course today, and plan the blog you've always wanted.

What are the requirements?

  • Internet connectivity is required

What am I going to get from this course?

  • This course shows you how to plan a blog for your target audience
  • Learn how to find the right blogging style for your audience
  • Learn how to blog according to your business or personal goals
  • This course demonstrates different blogging platforms so you can choose the one that fits your needs

Who is the target audience?

  • Entrepreneurs, business owners, managers, executives
  • Social media strategists, Marketers, PR professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Blogs

This lesson provides a brief overview of the contents of the course.


In this lesson, we have a brief history of blogging, discuss what makes a blog a blog and have a short introduction to the technology behind a blog.


In this lesson, we compare different types of business, organizational, brand, corporate, and personal blogs.

Section 2: Finding Your Style and Planning Your Blog

In this lesson, we take a look at different types of bloggers from Technorati's State of the Blogosphere report, and explore blogging styles.


This lesson helps you plan your blog step by step and compares the different platforms.

Section 3: Fine Tuning Your Blogging Efforts

This lesson course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed.


This concluding lesson takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to specific professions and industries.

Section 4: Bonus Lessons From Essentials

This lesson presents the topics covered in the “ Essentials” course, and explains the difference between and the self-hosted version of WordPress found at


In this lesson from the “ Essentials” course, we go through the process of getting a WordPress account, starting a blog, present an overview of the general WordPress dashboard.

Section 5: Worksheets and Resources
Blog Planning Worksheet
3 pages
Blogging Resources
1 page

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Instructor Biography

Deltina Hay, Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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