Better Blogging & Wordpress Strategies for Business & Brands

Walk through every step of the blogging process from Wordpress installation to blogging fundamentals and best practices.
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  • Lectures 31
  • Contents Video: 3 hours
    Other: 28 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

Better Blogging and Wordpress Strategies is an all-in-one training course for your business or personal brand. Starting with detailed instructions for Wordpress installation, learn how successful bloggers are able to consistently produce a steady stream of high-quality content to maximize online exposure.

I’ll walk you through every step of the process, which includes going through my pre-blog checklist, making offline preparations, writing your first blog post, detailed instructions for installing Wordpress, creating an editorial calendar and posting schedule, search engine optimization, understanding web analytics and lots more.

When done effectively, blogging allows you to demonstrate your expertise in your given field and legitimizes your organization to users online. Avoid common pitfalls that plague many beginning bloggers by following the steps carefully outlined in this comprehensive course. By utilizing best blogging practices from the start, you can build your blog on a solid foundation that will support your overall online presence and raise awareness for your business or brand.

Think of me as your blogging personal trainer, as I hold your hand through the process. Through the members dashboard, you can even ask me specific questions. For beginners, you’ll receive the guidance you need to get started from scratch. For intermediate-level bloggers, this course will help you drop bad blogging habits and set you on the right track to blogging success. And with updates scheduled to be maintained regularly, this can truly be described as a “living training course” that grows with you.

“Lisa is able to explain even the most technical details in way that is easy to understand. This course is packed with helpful pointers that can only have been attained through years of professional experience. She makes it feel like she’s going through the process with you, guiding you every step of the way.”

-Michael Prieve / Editor-In-Chief, Celebuzz.com at SpinMedia, Inc.

What are the requirements?

  • Computer and Web Browsing Basics
  • Mac or PC desktop computer, laptop, tablet or mobile phone
  • Printer for accompanying worksheets
  • Paper and pen to write notes

What am I going to get from this course?

  • What criteria you should meet before deciding to start a blog.
  • Blogging best practices and strategies to impress your boss and advance your career.
  • Preparations you can make offline before launching anything online.
  • How to write an effective blog post title and body copy.
  • How best to leverage keywords and use categories to organize your blog content.
  • Details about why Wordpress is my preferred blog platform compared to other popular blogging software on the market today.
  • Real-time walkthroughs and detailed Wordpress installation instructions.
  • Key strategies to maximize Wordpress as a blogging platform.
  • How to add rich media, including photos and videos, to your blog posts.
  • Essential writing tips shared by a professional blogger.
  • What types of blog posts tend to be most popular and why people share them.
  • How to effectively use photos and video in your blog posts.
  • Detailed instructions for creating an editorial calendar and blog publishing schedule that will work best for your organization’s needs.
  • An overview of blog analytics and real world examples.
  • Search engine optimization (SEO) basics and how to implement them on your blog.
  • Case studies of successful blogs and tips on how to follow their example.
  • Several question and answer sessions to cover a variety of specific topics.

What is the target audience?

  • Brands
  • Micro / Small / Medium Businesses
  • Start-ups
  • Entrepreneurs
  • Marketers
  • Bloggers
  • Personalities
  • Artists

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Blogging Fundamentals and Strategies
02:36

Instructor Lisa Timmons discusses her background as a professional blogger with a brief introduction. She gives a general overview of the subject matter covered by the course, letting you know what to expect.

03:25

Learn what topics are addressed by the course, from your initial blog launch to how to promote your published content. Lisa explains who should take this course and how content drives search engine optimization.

02:08

Lisa explains why so many businesses start blogs only to find themselves with nothing to say. She introduces the concept that content dictates architecture with tips on how to avoid launching "a blog to nowhere."

01:41

The Seven Key Questions Checklist will help determine if you’re ready to start a blog for your personal brand or business. Answering honestly will equip you with the tools you need for long-term blogging success.

02:46

Launch your blog with a steady stream of content by making several offline preparations. These include testing content offline and creating an editorial calendar and weekly schedule.

05:07

The two main parts of a blog post include the title and body. The title should be clear and concise, while the body should be broken into digestible pieces for easy reading.

02:49

The parts of a blog post that indirectly convey information about post content include categories and keywords. These both include data that is useful for both readers and search engines.

Section 2: Wordpress Installation, Setup and Strategies
03:00

This provides an overview of Wordpress compared to other popular blog platforms currently available. Also includes a short history to explain the rise in prominence of Wordpress as the most popular blog platform.

02:14

Understanding the difference between Wordpress.com versus Wordpress.org will help you choose which platform is best for your blog. Each offer different advantages, depending on your budget and customization needs.

06:07

Covers setting up your blog in Wordpress.com, logging into your dashboard for the first time and configuring your blog settings. Also includes instruction for the Wordpress one-click installation within the dashboard of your web hosting panel.

05:57

Learn how to manually install the Wordpress software onto your domain using a file transfer protocol (FTP) either as a browser extension or a standalone application. Ideally for users who have particular manual configurations in mind.

04:49

Download and install the Wordpress software onto your domain using a file transfer protocol (FTP). Create a database on your server for Wordpress, while using the Wordpress Codex as a reference guide.

03:59

Go through the final steps of the Wordpress installation to ensure the software has been properly installed onto your desired domain. After selecting a username and password, you’ll be ready to log into your Wordpress blog dashboard.

07:01

Log into Wordpress for the first time and get started by adjusting the settings. Part One focuses on personalizing the general, writing and reading settings of your Wordpress blog.

07:55

Finish making customizations to your Wordpress settings so that you're ready to write your first blog post. These settings include the discussion (comments), media and permalink settings.

11:19

Lisa walks you through the process of writing, editing and publishing your first blog post. You will create a title and body of the post, as well as add categories and tags.

13:58

Create more interesting blog posts by adding rich media to the text. Learn how to upload and/or embed hyperlinks, photos and video into your blog posts.

Section 3: Blogging and Content Creation Best Practices
03:30

These tips will help make your blog posts enjoyable to read and easy to share. They include discussion about social media tools on Wordpress, engaging headlines, encouraging conversations through comments and writing style basics.

02:09

Lisa talks about how certain types of blog posts tend to be popular on the Internet and explains why. These include lists, instructional blog posts and those centered around current around pop culture events.

04:12

Web video instructor, Wayne Ford, explains why you should use video on your blog to connect with your customers and establish brand awareness. He discusses how high-quality content can add value to your blog posts and website.

06:59

Learn what an editorial calendar is and how it can help you organize your content publishing schedule. While Lisa recommends Google calendar, you can select the calendar program that best works for you and find out how to get started.

09:10

Add information to your editorial calendar by brainstorming topic ideas inspired by seasonal events, holidays and other events on your master calendar. Consider your proposed publishing frequency when creating your weekly schedule.

10:08

Interpret analytics data trends examples into real world applications. Understand how to use this information to motivate your blogging activity and online marketing strategies.

07:04

Interpret analytics data trends examples into real world applications. Understand how to use this information to motivate your blogging activity and online marketing strategies.

04:16

A general overview of search engine optimization (familiarly known as SEO) and why best practices are the best way to help your blog show up at the top of a search engine results page. Focus on clear, high-quality content for the most return on investment.

11:01

A close look at four successful blogs that exemplify blogging best practices. Each provide a steady stream of creative, original content to a clear audience.

Section 4: Better Blogging Q&A Sessions
10:04

Wayne asks Lisa questions from the point of view of a first-time blogger. Topics include maintaining motivation to write, hiring freelance writers and using photos on your blog.

08:13

Wayne continues asking Lisa about blogging. Lisa answers questions about placing ads on your blog, how to narrow the focus of your blog, building an online audience and how to gather topic ideas.

10:17

Lisa explains how press releases and blog posts should differ in tone, audience and purpose. She also discusses how to build web traffic organically through guest blogging, visiting forums and implementing newsletters.

Section 5: Congratulations & Assets
Congratulations!
01:02
All Course Worksheets in One PDF File
28 pages

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Instructor Biography

Sociable Video Training, High quality, no nonsense digital marketing training.

Sociable Video Training is a partnership between digital marketing experts Wayne Ford & Lisa Timmons.

About Wayne Ford

I've been a producer & director of video content for seven years and previously worked in search marketing. I've worked on sponsored campaigns for Ford, Puma, XBox, Coke, Macys, LG, htc, Fuze and more. As well as produced hundreds of editorial content pieces distributed on some of the most popular pop culture sites and YouTube channels on the web.

For the full story please check out my LinkedIn profile , and WayneFord.com for samples of my work.

About Lisa Timmons

I am a freelance writer and social media marketer with over six years experience delivering high-quality content in a fast-paced, result-driven environment as a professional blogger. After spending several years in the corporate world, I transitioned to offering copywriting, blogging and social media services on a freelance basis. My areas of writing expertise include consumer goods, entertainment, health care, nonprofit and web design.

For the full story please check out my LinkedIn profile , and WhereLisaLives.com for samples of my work.

Instructor Biography

Lisa Timmons, Web Content & Marketing Professional

I am a freelance writer and social media marketer with over six years experience delivering high-quality content in a fast-paced, result-driven environment as a professional blogger. After spending several years in the corporate world, I transitioned to offering copywriting, blogging and social media services on a freelance basis. My areas of writing expertise include consumer goods, entertainment, health care, nonprofit and web design.


For the full story please check out my LinkedIn profile , and WhereLisaLives.com for samples of my work.

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