Note: The course has been updated as of February, 2017.
Thinking about getting started with digital marketing? Welcome!
In 2017 no business can afford to pass by digital marketing. Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
However, if you're still behind the buzz, do not worry, as we've prepared for you this package of 7 easy to follow courses that will help you to jump start with digital marketing in 7 days.
Today, you'll learn the following:
Day 1 - Start with a Digital Marketing Plan
Day 2 - Learn Basics of Digital Marketing
Day 3 - Learn Social Media Marketing
Day 4 - Learn Email Marketing
Day 5 - Learn Search Engine Marketing
Day 6 - Learn Content Marketing
Day 7 - Learn Mobile Marketing
You should know that learning the digital marketing basics is critical in preparing to become a digital marketing expert from scratch. Whether you want to build a career in digital marketing or you want to use internet as a method of building your business, a good deal of study is required. So, do not procrastinate any further, get started today!
Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. In this lecture you will learn what are the components of internet marketing.
In this lecture you will learn basics of Search Engine Marketing. The first part will talk about SEO.
In this second part of Search Engine Marketing 101 we will focus on Pay Per Click Marketing.
In this lecture you will learn how to start with Social Media Marketing, the lecture is divided into three parts. Please do not mix and follow the order.
In this second part of Social Media Marketing 101 we will focus on Facebook for Business.
In this lecture we will take you from zero to having your own Twitter account in no time.
Email marketing is affordable, quick and simple and most importantly its measurable. But, in order for email marketing to be successful, you need to understand the basics first. This lecture comprises two parts. Please follow the order.
Email marketing overview part 2.
- Today's Marketing vs Yesterday's
- Purpose, Strategy and Goals
- Where to Start?
- Website vs Blog
- Why to blog and what about?
- Creating an Editorial Calendar
- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding
- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO
- Purpose of Press Release
- Press Release Format
- 5 W's & H
- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage
- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest
- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements
- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions
- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags
- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps
- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic
- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained
- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget
- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost ROI
- Strengths and Weaknesses
- Building Your List
- Key to Email Marketing
- Marketing Objectives
- Goal Setting
- Strategy to Follow
- Grabbing Attention
- Anatomy of Email Message
- Identifying Message of a Campaign
- Frequency and Timing
- Permission Based Marketing
- Triggered Messages Frequency
- Double Opt In
- User Journey
iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.
TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.
With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:
1. Internet Marketing 101 & Social Media
2. Search Engine Marketing (SEO & PPC)
3. Social Media Marketing
4. Email Marketing
5. Content Marketing & PR
6. Sales Management Funnel
These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.
So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.
Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!
Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.
With a Master's in Business Administration and numerous qualifications in Public Relations, Coaching, Social Psychology and Digital Marketing, Liya Bergen is a founder of several internet based projects as iMarketer Training. She also consults companies and entrepreneurs on how to achieve maximum results in the internet world.
Most importantly she knows how to pack and share other people's best knowledge with startup communities. Liya has years of experience training entrepreneurs and developing new trainers to share their skills with the world.