Get Started with Digital Marketing in 7 days - Bundle Course
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Get Started with Digital Marketing in 7 days - Bundle Course

Learn Social Media, Content, Email and Search Engine Marketing, Mobile as one big package.
4.2 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,803 students enrolled
Last updated 2/2017
English
Curiosity Sale
Current price: $10 Original price: $150 Discount: 93% off
30-Day Money-Back Guarantee
Includes:
  • 6.5 hours on-demand video
  • 1 Article
  • 26 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn link building and SEO techniques
  • Brainstorm keyword research
  • Learn how to start with email marketing
  • Learn to create your Content Marketing strategy
  • Learn how to wire together blogs, offers, outreach to build a content marketing system
  • Plan and create a campaign
  • Define goals & objectives
  • Learn how to forecast social media plan
  • Learn how to tweet your message RIGHT WAY
  • And...much more!
View Curriculum
Requirements
  • Day 1 - Start with a Digital Marketing Plan
  • Day 2 - Learn Basics of Digital Marketing
  • Day 3 - Learn Content Marketing
  • Day 4 - Learn Social Media Marketing
  • Day 5 - Learn Search Engine Marketing
  • Day 4 - Learn Email Marketing
  • Day 6 - Learn Email Marketing
  • Day 7 - Learn Mobile Marketing
Description

Note: The course has been updated as of February, 2017.

Thinking about getting started with digital marketing? Welcome!

In 2017 no business can afford to pass by digital marketing. Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.

However, if you're still behind the buzz, do not worry, as we've prepared for you this package of 7 easy to follow courses that will help you to jump start with digital marketing in 7 days. 

Today, you'll learn the following:

Day 1 - Start with a Digital Marketing Plan

Day 2 - Learn Basics of Digital Marketing

Day 3 - Learn Social Media Marketing

Day 4 - Learn Email Marketing

Day 5 - Learn Search Engine Marketing

Day 6 - Learn Content Marketing

Day 7 - Learn Mobile Marketing

You should know that learning the digital marketing basics is critical in preparing to become a digital marketing expert from scratch. Whether you want to build a career in digital marketing or you want to use internet as a method of building your business, a good deal of study is required. So, do not procrastinate any further, get started today!

Happy learning!

Who is the target audience?
  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
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Curriculum For This Course
92 Lectures
23:27:15
+
Day 1 - Start with a Digital Marketing Plan
6 Lectures 22:36

Recap on history of Internet
02:27

Steps 1-2-3: What's eMarketing, Your Message, Your Audience
04:16

Steps: 4-5-6: Where to start, Competitor Research, SMM
04:56

Steps 7-8-9: Email, Search Marketing and PPC
07:52

Step 10 = Finaly, Your Online Marketing Plan
01:40
+
Day 2 - Learn Basics of Digital Marketing
8 Lectures 59:09

Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. In this lecture you will learn what are the components of internet marketing.

Preview 09:01

In this lecture you will learn basics of Search Engine Marketing. The first part will talk about SEO.

Introduction to Search Engine Marketing - Part 1
06:14

In this second part of Search Engine Marketing 101 we will focus on Pay Per Click Marketing.

Introduction to Search Engine Marketing - Part 2
06:15

In this lecture you will learn how to start with Social Media Marketing, the lecture is divided into three parts. Please do not mix and follow the order.

Introduction to Social Media Marketing - Part 1
04:05

In this second part of Social Media Marketing 101 we will focus on Facebook for Business.

Starting up with Facebook for Business - Part 2
07:17

In this lecture we will take you from zero to having your own Twitter account in no time.

Twitter for Your Business - Part 3
06:12

Email marketing is affordable, quick and simple and most importantly its measurable. But, in order for email marketing to be successful, you need to understand the basics first. This lecture comprises two parts. Please follow the order.

Introduction to Email Marketing - Part 1
10:06

Email marketing overview part 2.

Introduction to Email Marketing - Part 2
09:59
+
Day 3 - Learn Content Marketing
12 Lectures 01:05:26

- Today's Marketing vs Yesterday's
- Purpose, Strategy and Goals
- Where to Start?

Introduction to Content Marketing - Part 1
06:24

Introduction to Content Marketing - Part 2
05:57

- Website vs Blog
- Why to blog and what about?
- Creating an Editorial Calendar

Introduction to Blogging - Part 1
05:24

Introduction to Blogging - Part 2
04:44

Template_Blogging for Your Business
20 pages

- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding

The Art of Storytelling
07:34

Starting with Your First Paragraph
07:41

- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

Youtube for Video Marketing
06:03

Video SEO & Usability
06:59

- Purpose of Press Release
- Press Release Format
- 5 W's & H

Writing Press Releases
06:33

More on Press Releases: 5 W’s & H
06:24
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Day 4 - Learn Social Media Marketing
12 Lectures 51:37

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage

Preview 04:51

Promotions for Customer Engagement
03:24

Campaigning on Facebook
03:41

- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest

Forecasting & Creating a Social Media Plan
04:58

Integrate Foresquare, Google+ and Pinterest to Your SMP
05:28

Introduction to LinkedIn
03:31

- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements

Generating Leads with LinkedIn
07:13

- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions

Social Engagement on Facebook
04:11

How to Best Display Your Advertising Message
06:04

- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags

Tweeting Your Brand
05:08

Dan Zarella’s Research
03:08

Social Media Plan
7 pages
+
Day 5 - Learn Search Engine Marketing
9 Lectures 01:06:54

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps

Preview 08:05

Analyzing Your SEO - Part 2
06:04

- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic

Link Building & Analytics
10:39

- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained

Keyword Analysis - Part 1
07:13

Keyword Analysis - Part 2
05:42

- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget

Search PPC vs Target PPC
12:11

- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost ROI

The Science of PPC - Part 1
07:04

The Science of PPC - Part 2
09:56

SEM Course Exercise
2 pages
+
Day 6 - Learn Email Marketing
8 Lectures 59:38

- Strengths and Weaknesses
- Building Your List
- Key to Email Marketing

Preview 05:05

Strengths & Weaknesses / Pros & Cons - Part 2
06:35

- Marketing Objectives
- Goal Setting
- Strategy to Follow

Defining goals and objectives of an email campaign
09:04

- Grabbing Attention
- Segmentation
- Anatomy of Email Message

Structuring Effective Email Messages - Part 1
05:19

Structuring Effective Email Messages - Part 2
10:33

- Identifying Message of a Campaign
- Frequency and Timing
- Permission Based Marketing

Planning and creating email campaigns
08:50

- Triggered Messages Frequency
- Double Opt In
- User Journey

Trigger emails, timing & frequency - Part 1
05:44

Trigger emails, timing & frequency - Part 2
08:28
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Day 7 - Learn Mobile Marketing
8 Lectures 29:49

Introduction to mobile marketing
04:42

Mobile apps, QR codes & Messaging
04:43

Creating a successful mobile experience & copy
04:13

Copywriting for mobile apps, email and website
04:41

Mobile apps to market your business
05:03

Mobile Advertising
04:15

What's next?
00:47
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BONUS: Interview with Ray Boggiano: Insights from Digital Marketing
6 Lectures 28:01
Starting up with Digital Marketing
05:45

Building trustworthy connections online
06:51

Small budget marketing & social media
05:04

Career in Digital Marketing
04:21

Developing digital plan & content strategy
05:44

Farewell Note
00:16
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Supplementary materials
23 Lectures 00:00
How to generate leads using Linkedin
13 pages

Example Perfect Lawn B2C Digital Marketing Plan
3 pages

Case Study Food Escapes
26 pages

The Twitter guide
32 pages

Keywords for Adwords
3 pages

Guide to Press Release
4 pages

Customer Personas
37 pages

Guide to SEO
113 pages

Google Adwords 7 steps
80 pages

Smarter Facebook Marketing
89 pages

7 steps smart insignts
89 pages

Create epic Facebooks ads
34 pages

Introduction to Email Marketing
54 pages

Guide to Email Marketing
13 pages

Email Marketing Best Practices
27 pages

Effective Call to Actions
118 pages

Beginner Guide Blogging
41 pages

Starter Guide Video Storytelling
53 pages

Youtube Marketing Guide
122 pages

Internet Marketing Strategy Toolkit
9 pages

Campaign Template
10 pages

Target Audience Case Study
11 pages

Identifying Competitors Case Study
14 pages
About the Instructor
iMarketer Training
3.9 Average rating
454 Reviews
18,060 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Liya Bergen
4.1 Average rating
192 Reviews
12,088 Students
10 Courses
Buyer Persona Coach, Educational Marketing Expert

With a Master's in Business Administration and numerous qualifications in Public Relations, Coaching, Social Psychology and Digital Marketing, Liya Bergen is a founder of several internet based projects as iMarketer Training. She also consults companies and entrepreneurs on how to achieve maximum results in the internet world.


Most importantly she knows how to pack and share other people's best knowledge with startup communities. Liya has years of experience training entrepreneurs and developing new trainers to share their skills with the world.