Multi-Channel Marketing: Don't compete. Dominate Your Market

Internet Marketing: Learn Social Media, Content, Email and Search Engine Marketing as one big package.
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  • Lectures 126
  • Length 27 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

Note: The course has been updated as of October 27th, 2015. Over 4,000 students.


Multi-Media Marketing: With the current course you will become an Internet Marketing Expert from Scratch!


Risk free, the package consists of 10 sub-courses, with 10 different instructors, which means if you hate one course you will love the next.

Free upgrade, we keep adding new content with new courses as internet changes, and as we discover new channels. So, if you check us out next year this time, you will find more updated content.


Welcome, I am glad you took this wise decision to become an internet marketing expert! Well done! This is the first step towards dominating your market with multi-media marketing.

This course is your one stop shop for all channels available online, so then you can dominate your market. Nowadays, following competitors and checking out what they are doing and trying to compete with them, all of these don't make sense anymore. Why? Simply, because there are too many of them!

Instead, spend time and resources on dominating all the internet channels and stand out from the crowd.

That's the most important thing. But first...

You should know that learning the internet marketing basics is critical in preparing to become an internet marketing expert from scratch. Whether you want to build a career in internet marketing or you want to use internet marketing as a method of building your business, a good deal of study and much hard work is required.

You need to start with the basics of email marketing, social media marketing, search engine optimization and pay per click marketing. Once you pull the pieces together, you can have a rewarding career as an internet marketing expert.


In this 'Become an Internet Marketing Expert from Scratch!' full package of courses you will find 3 the most important fields to your learning:

- Search Engine Marketing

The first course in our Mini Package will give you insights to Search Engine Optimization and help you manage PPC with Google AdWords campaigns that deliver outstanding results at a minimum cost.

You will learn pay per click advertising through Google AdWords as it is a great method of increasing online sales of your products and services. We will give you all required maths to tune your PPC ads.

- Social Media Marketing

This course will teach you the ins and outs of Social Media Marketing and will help you to create your own Social Media strategy on what you need to do next for your business/company and learn how to implement it.

With this course you will have the opportunity to practice what you've learned and set up the relevant Social Media networks and tools.

- Email Marketing

Email marketing can accomplish a broad spectrum of marketing objectives from branding to lead generation. In this course we will cover the basics as well as functional components of email messages.

Each course is easy to chew, as it's structured in 8 video lessons. Totaling 50+ lectures. One lecture will take around 5-10 minutes. The entire package clocks in around 7 hours. So, why not to learn new skills over the nearest weekend?

- Content Marketing

Learn content marketing as great content is crucial for your business. It must be engaging and share-able to go viral.

With content marketing principles you can easily tell your story; write a blog post with a personal touch, create a video showing your daily grind. By being transparent to your followers, you will likely gain and even greater audience by making known who you are and what you want to accomplish with your business.

And much more...

Courses include:

  • 10 to 15 minutes of audio/video training each lecture
  • Case Studies and Practical built-in Tests
  • Interviews with Thought Leaders
  • Step by Step Webinar on How to Create Your Own Online Marketing Plan

All students who complete this course will receive a 'Certificate in Internet Marketing' issued by the iMarketer Training, London.

So, join us today and take your skills to the next level!

What are the requirements?

  • No Previous Experience Required
  • Smartphone, Tablet, Laptop, PC
  • And...Hunger to Become a Professional in Digital Marketing

What am I going to get from this course?

  • Learn link building and SEO techniques
  • Brainstorm keyword research
  • Learn how to start with email marketing
  • Share the message by means of PR
  • Learn to create your Content Marketing strategy
  • Learn how to wire together blogs, offers, outreach to build a content marketing system
  • Plan and create a campaign
  • Learn how to craft and TELL YOUR STORY
  • Define goals & objectives
  • Learn to market your business via YouTube
  • Learn how to forecast social media plan
  • Learn how to tweet your message RIGHT WAY
  • And...much more!

Who is the target audience?

  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Internet Marketing 101

Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. In this lecture you will learn what are the components of internet marketing.


In this lecture you will learn basics of Search Engine Marketing. The first part will talk about SEO.


In this second part of Search Engine Marketing 101 we will focus on Pay Per Click Marketing.


In this lecture you will learn how to start with Social Media Marketing, the lecture is divided into three parts. Please do not mix and follow the order.


In this second part of Social Media Marketing 101 we will focus on Facebook for Business.


In this lecture we will take you from zero to having your own Twitter account in no time.


Email marketing is affordable, quick and simple and most importantly its measurable. But, in order for email marketing to be successful, you need to understand the basics first. This lecture comprises two parts. Please follow the order.


Email marketing overview part 2.

Section 2: Content Marketing 101
Welcome to the Course!

- Today's Marketing vs Yesterday's
- Purpose, Strategy and Goals
- Where to Start?

Introduction to Content Marketing - Part 2

- Website vs Blog
- Why to blog and what about?
- Creating an Editorial Calendar

Introduction to Blogging - Part 2
Template_Blogging for Your Business
20 pages

- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding

Starting with Your First Paragraph

- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

Video SEO & Usability

- Purpose of Press Release
- Press Release Format
- 5 W's & H

More on Press Releases: 5 W’s & H
Section 3: Social Media Marketing 101

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage

Promotions for Customer Engagement
Campaigning on Facebook

- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest

Integrate Foresquare, Google+ and Pinterest to Your SMP
Introduction to LinkedIn

- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements


- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions

How to Best Display Your Advertising Message

- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags

Dan Zarella’s Research
Social Media Plan
7 pages
Section 4: Search Engine Marketing 101

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps

Analyzing Your SEO - Part 2

- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic


- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained

Keyword Analysis - Part 2

- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget


- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost ROI

The Science of PPC - Part 2
SEM Course Exercise
2 pages
Section 5: Email Marketing Jumpstart

- Strengths and Weaknesses
- Building Your List
- Key to Email Marketing

Strengths & Weaknesses / Pros & Cons - Part 2

- Marketing Objectives
- Goal Setting
- Strategy to Follow


- Grabbing Attention
- Segmentation
- Anatomy of Email Message

Structuring Effective Email Messages - Part 2

- Identifying Message of a Campaign
- Frequency and Timing
- Permission Based Marketing


- Triggered Messages Frequency
- Double Opt In
- User Journey

Trigger emails, timing & frequency - Part 2
Section 6: Video Marketing Demystified
Introduction to Video Marketing
Video Marketing Strategy
Being on Camera
Editing & Lighting
5 basic tips for video SEO
Social media promotion strategy
Section 7: Introduction to Mobile Marketing
Important Message
Introduction to Mobile Marketing
Mobile Apps, QR codes & Messaging
Creating a Successful Mobile Experience & Copy
Copywriting for Mobile Apps, Websites and Email
Mobile Apps to Market Your Business
Mobile Advertising
What's next?
Section 8: Online PR & Branding for Beginners
Developing a Brand Identity
Elements of Persuasion
Media Planning & Online PR
Online PR Techniques
PR, Social Media and SEO
Few final words
Section 9: Ninja Marketing Tactics
Google's Remarketing Tool
Google's Network Sites
Ad Extensions & Facebook Sponsored stories
Micro - Macro Conversions
Six Months Plan
JV Partners & Affiliates
Benefits and Ways of Partnerships
WoM is Powerful
10 Techniques to get your message Go Viral
Section 10: Affiliate Marketing Course
Introduction to Affiliate Marketing
Becoming a Successful Affiliate Marketer - Part 1
Becoming a Successful Affiliate Marketer - Part 2
Mistakes that you should learn to avoid
What technical setup will you need? Part 1
What technical setup will you need? Part 2
Building a Successful Affiliate Program - Part 1
Building a Successful Affiliate Program Steps - Part 2
Hiring affiliates: Are you ready to take on affiliates?
Benefits working with affiliates
Will affiliates want to work with you?

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

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