Marketing Essentials: Fundamentals of 1 Day!

Discover What Marketing Is, How To Grow Business, Free Marketing Promotions, and Great Marketing Communications
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  • Lectures 26
  • Length 3.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

This Basic Marketing Course is structured so delegates receive a strong element of practical activities and exercises to reinforce the important knowledge and application of essential marketing techniques on this course.

Narrated video presentations combine with manuals, cheat sheets and mp3s.

The practical marketing skills that participants will learn include…

  • What is Marketing?
  • How To Calculate Your Marketing ROI
  • The Marketing Model
  • Establishing the ‘Why?’ For Your Brand
  • What Promotional Strategies Are Available?
  • Direct Marketing
  • PR & Thought Leadership
  • Internet Marketing With Google
  • Fundamentals of Google SEO
  • Introduction to Google AdWords
  • Capturing Leads
  • Choosing the most effective marketing choices for your budget

This basic marketing course is perfect for those who are new to marketing or business owners who are looking for creative marketing ideas.

What are the requirements?

  • Simply a desire to learn the essentials of marketing

What am I going to get from this course?

  • By the end of this course you will...
  • What Marketing Is
  • How To Calculate Your Marketing ROI
  • Establish the ‘Why?’ For Your Brand
  • Consider Promotional Strategies Available
  • Write A Press Release
  • Understand Direct Marketing Techniques
  • Understand Google Promotional Techniques

Who is the target audience?

  • New marketers
  • Small Business Owners
  • Marketing Executives

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Essential Marketing: Introduction and Documentation
Introduction Video
Essential Marketing: Your Learning Objectives
Student Manual: Essential Marketing
71 pages
Essential Marketing Cheat Sheet
2 pages
MP3 Download
Section 2: The Marketing Mix
Marketing Mix: How To Ensure Cost-Effective Marketing Spend
Activity: Marketing Expenditure
1 page
Why Marketing? The Role of Marketing in Business Explained
5 questions

Key questions that test your knowledge of marketing basics

Section 3: The Marketing Model
The Marketing Model: How Your Business Will Compete
Section 4: Promotional Strategies
Promotional Strategies: Options For Promoting Your Business
Activity: Promotional Strategy
1 page
Promotional Strategies
1 question
Section 5: Free Publicity For Your Business Or Brand
PR & Marketing: How To Use PR To Gain Free Publicity For Your Business And Brand
Activity: What Is PR?
1 page
Activity: Customer Perception
1 page
Effective PR: How To Structure Your Press Release
Activity: Write A Press Release
1 page
Thought Leadership
Free Publicity
4 questions
Section 6: Marketing With Google
Marketing With Google: Essential AdWords and SEO Techniques
Activity: Your Linking Structure
1 page
Marketing With Google
3 questions
Section 7: Direct Marketing Methods
Direct Marketing: Effective Direct Marketing Techniques including AIDA Model
Activity: Your AIDA Formula
1 page
Direct Marketing
1 question
Section 8: Telephone Sales Strategies
Marketing By Telephone: Telephone Sales Strategies That Explode Sales
Activity: Your Telephone Sales Plan
1 page
Telephone Sales Strategies
2 questions
Section 9: Further Essential Marketing Techniques
Capturing Leads And The Power Of Word Of Mouth Marketing
Advertising: How To Transform The Power Of Your Advertising
Marketing Budgets: How To Calculate And Get The Marketing Budget You Need

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Instructor Biography

Carl Duncker, CIM Chartered Marketer and Accredited Google Partner

I help consultants and businesses secure more customers with marketing and social media.

After 17 years of marketing small businesses and consultants, I believe my experience can help you.

My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.

With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.

In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.

If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.

Some of our results include:

-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s

We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.

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