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This Basic Marketing Course is structured so delegates receive a strong element of practical activities and exercises to reinforce the important knowledge and application of essential marketing techniques on this course.
Narrated video presentations combine with manuals, cheat sheets and mp3s.
The practical marketing skills that participants will learn include…
This basic marketing course is perfect for those who are new to marketing or business owners who are looking for creative marketing ideas.
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Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Essential Marketing: Introduction and Documentation|
Essential Marketing: Your Learning ObjectivesPreview
Student Manual: Essential Marketing
Essential Marketing Cheat Sheet
|Section 2: The Marketing Mix|
Marketing Mix: How To Ensure Cost-Effective Marketing SpendPreview
Activity: Marketing Expenditure
Why Marketing? The Role of Marketing in Business Explained
|Quiz 1||5 questions|
Key questions that test your knowledge of marketing basics
|Section 3: The Marketing Model|
The Marketing Model: How Your Business Will Compete
|Section 4: Promotional Strategies|
Promotional Strategies: Options For Promoting Your Business
Activity: Promotional Strategy
|Section 5: Free Publicity For Your Business Or Brand|
PR & Marketing: How To Use PR To Gain Free Publicity For Your Business And Brand
Activity: What Is PR?
Activity: Customer Perception
Effective PR: How To Structure Your Press Release
Activity: Write A Press Release
|Section 6: Marketing With Google|
Marketing With Google: Essential AdWords and SEO Techniques
Activity: Your Linking Structure
Marketing With Google
|Section 7: Direct Marketing Methods|
Direct Marketing: Effective Direct Marketing Techniques including AIDA Model
Activity: Your AIDA Formula
|Section 8: Telephone Sales Strategies|
Marketing By Telephone: Telephone Sales Strategies That Explode Sales
Activity: Your Telephone Sales Plan
Telephone Sales Strategies
|Section 9: Further Essential Marketing Techniques|
Capturing Leads And The Power Of Word Of Mouth Marketing
Advertising: How To Transform The Power Of Your Advertising
Marketing Budgets: How To Calculate And Get The Marketing Budget You Need
I help consultants and businesses secure more customers with marketing and social media.
After 17 years of marketing small businesses and consultants, I believe my experience can help you.
My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.
With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.
In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.
If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.
Some of our results include:
-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s
We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.