Marketing Essentials: Fundamentals of 1 Day!
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Marketing Essentials: Fundamentals of 1 Day!

Discover What Marketing Is, How To Grow Business, Free Marketing Promotions, and Great Marketing Communications
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
87 students enrolled
Created by Carl Duncker
Last updated 4/2014
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 hour on-demand audio
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will...
  • What Marketing Is
  • How To Calculate Your Marketing ROI
  • Establish the ‘Why?’ For Your Brand
  • Consider Promotional Strategies Available
  • Write A Press Release
  • Understand Direct Marketing Techniques
  • Understand Google Promotional Techniques
View Curriculum
  • Simply a desire to learn the essentials of marketing

This Basic Marketing Course is structured so delegates receive a strong element of practical activities and exercises to reinforce the important knowledge and application of essential marketing techniques on this course.

Narrated video presentations combine with manuals, cheat sheets and mp3s.

The practical marketing skills that participants will learn include…

  • What is Marketing?
  • How To Calculate Your Marketing ROI
  • The Marketing Model
  • Establishing the ‘Why?’ For Your Brand
  • What Promotional Strategies Are Available?
  • Direct Marketing
  • PR & Thought Leadership
  • Internet Marketing With Google
  • Fundamentals of Google SEO
  • Introduction to Google AdWords
  • Capturing Leads
  • Choosing the most effective marketing choices for your budget

This basic marketing course is perfect for those who are new to marketing or business owners who are looking for creative marketing ideas.

Who is the target audience?
  • New marketers
  • Small Business Owners
  • Marketing Executives
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Curriculum For This Course
26 Lectures
Essential Marketing: Introduction and Documentation
5 Lectures 01:12:37

Student Manual: Essential Marketing
71 pages

Essential Marketing Cheat Sheet
2 pages

MP3 Download
The Marketing Mix
3 Lectures 11:15

Activity: Marketing Expenditure
1 page

Why Marketing? The Role of Marketing in Business Explained

Key questions that test your knowledge of marketing basics

The Marketing Mix
5 questions
The Marketing Model
1 Lecture 03:12
The Marketing Model: How Your Business Will Compete
Promotional Strategies
2 Lectures 03:27
Promotional Strategies: Options For Promoting Your Business

Activity: Promotional Strategy
1 page

Promotional Strategies
1 question
Free Publicity For Your Business Or Brand
6 Lectures 14:52
PR & Marketing: How To Use PR To Gain Free Publicity For Your Business And Brand

Activity: What Is PR?
1 page

Activity: Customer Perception
1 page

Effective PR: How To Structure Your Press Release

Activity: Write A Press Release
1 page

Thought Leadership

Free Publicity
4 questions
Marketing With Google
2 Lectures 08:33
Marketing With Google: Essential AdWords and SEO Techniques

Activity: Your Linking Structure
1 page

Marketing With Google
3 questions
Direct Marketing Methods
2 Lectures 04:11
Direct Marketing: Effective Direct Marketing Techniques including AIDA Model

Activity: Your AIDA Formula
1 page

Direct Marketing
1 question
Telephone Sales Strategies
2 Lectures 04:56
Marketing By Telephone: Telephone Sales Strategies That Explode Sales

Activity: Your Telephone Sales Plan
1 page

Telephone Sales Strategies
2 questions
Further Essential Marketing Techniques
3 Lectures 14:53
Capturing Leads And The Power Of Word Of Mouth Marketing

Advertising: How To Transform The Power Of Your Advertising

Marketing Budgets: How To Calculate And Get The Marketing Budget You Need
About the Instructor
Carl Duncker
3.9 Average rating
7 Reviews
212 Students
3 Courses
CIM Chartered Marketer and Accredited Google Partner

I help consultants and businesses secure more customers with marketing and social media.

After 17 years of marketing small businesses and consultants, I believe my experience can help you.

My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.

With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.

In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.

If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.

Some of our results include:

-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s

We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.