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Marketing Essentials: Fundamentals of Marketing...in 1 Day!

Discover What Marketing Is, How To Grow Business, Free Marketing Promotions, and Great Marketing Communications
3.0 (1 rating)
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86 students enrolled
Created by Carl Duncker
Last updated 4/2014
English
$10 $45 78% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 hour on-demand audio
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

This Basic Marketing Course is structured so delegates receive a strong element of practical activities and exercises to reinforce the important knowledge and application of essential marketing techniques on this course.

Narrated video presentations combine with manuals, cheat sheets and mp3s.

The practical marketing skills that participants will learn include…

  • What is Marketing?
  • How To Calculate Your Marketing ROI
  • The Marketing Model
  • Establishing the ‘Why?’ For Your Brand
  • What Promotional Strategies Are Available?
  • Direct Marketing
  • PR & Thought Leadership
  • Internet Marketing With Google
  • Fundamentals of Google SEO
  • Introduction to Google AdWords
  • Capturing Leads
  • Choosing the most effective marketing choices for your budget

This basic marketing course is perfect for those who are new to marketing or business owners who are looking for creative marketing ideas.

Who is the target audience?
  • New marketers
  • Small Business Owners
  • Marketing Executives
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What Will I Learn?
By the end of this course you will...
What Marketing Is
How To Calculate Your Marketing ROI
Establish the ‘Why?’ For Your Brand
Consider Promotional Strategies Available
Write A Press Release
Understand Direct Marketing Techniques
Understand Google Promotional Techniques
View Curriculum
Requirements
  • Simply a desire to learn the essentials of marketing
Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 03:38:56
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Essential Marketing: Introduction and Documentation
5 Lectures 01:12:37


Student Manual: Essential Marketing
71 pages

Essential Marketing Cheat Sheet
2 pages

MP3 Download
01:08:12
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The Marketing Mix
3 Lectures 11:15

Activity: Marketing Expenditure
1 page

Why Marketing? The Role of Marketing in Business Explained
03:22

Key questions that test your knowledge of marketing basics

The Marketing Mix
5 questions
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The Marketing Model
1 Lecture 03:12
The Marketing Model: How Your Business Will Compete
03:12
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Promotional Strategies
2 Lectures 03:27
Promotional Strategies: Options For Promoting Your Business
03:27

Activity: Promotional Strategy
1 page

Promotional Strategies
1 question
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Free Publicity For Your Business Or Brand
6 Lectures 14:52
PR & Marketing: How To Use PR To Gain Free Publicity For Your Business And Brand
08:23

Activity: What Is PR?
1 page

Activity: Customer Perception
1 page

Effective PR: How To Structure Your Press Release
04:56

Activity: Write A Press Release
1 page

Thought Leadership
01:33

Free Publicity
4 questions
+
Marketing With Google
2 Lectures 08:33
Marketing With Google: Essential AdWords and SEO Techniques
08:33

Activity: Your Linking Structure
1 page

Marketing With Google
3 questions
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Direct Marketing Methods
2 Lectures 04:11
Direct Marketing: Effective Direct Marketing Techniques including AIDA Model
04:11

Activity: Your AIDA Formula
1 page

Direct Marketing
1 question
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Telephone Sales Strategies
2 Lectures 04:56
Marketing By Telephone: Telephone Sales Strategies That Explode Sales
04:56

Activity: Your Telephone Sales Plan
1 page

Telephone Sales Strategies
2 questions
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Further Essential Marketing Techniques
3 Lectures 14:53
Capturing Leads And The Power Of Word Of Mouth Marketing
03:38

Advertising: How To Transform The Power Of Your Advertising
08:30

Marketing Budgets: How To Calculate And Get The Marketing Budget You Need
02:45
About the Instructor
3.9 Average rating
7 Reviews
207 Students
3 Courses
CIM Chartered Marketer and Accredited Google Partner

I help consultants and businesses secure more customers with marketing and social media.

After 17 years of marketing small businesses and consultants, I believe my experience can help you.

My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.

With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.

In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.

If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.

Some of our results include:

-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s

We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.

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