Authenticity on Twitter
4.1 (48 ratings)
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Authenticity on Twitter

Leveraging Twitter as a personal learning tool, giving platform, competitive intelligence resource & reputation builder
4.1 (48 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,656 students enrolled
Created by Rebecca Clark
Last updated 11/2013
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 7 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Discover ways to leverage Twitter as a personal learning tool
  • Determine ways that you can give and share information with individuals and organizations on Twitter
  • Leverage Twitter as a competitive intelligence tool toward improving your business and creating partnerships
  • Establish a reputation and network in the Twitter environment
  • Demonstration on how to create Twitter lists and examples of strategic daily use of Twitter
View Curriculum
Requirements
  • Some experience with Twitter
Description

This Twitter Tutorial course is about helping YOU authentically use Twitter! Many use automatic tools to broadcast information to their followers or perhaps re-tweet an idea here and there. Twitter is so much more than the tweet and re-tweet functionality. It can become a powerful personal learning tool, a platform for giving, a competitive intelligence resource and a great way to build a network and personal reputation!

Approach

This Twitter tutorial course is primarily video based, but also includes downloadable presentation files and a daily Twitter log to help you implement the principles in your day-to-day Twitter usage.

Most lessons are set up in this format:

  • Introduction of the concept - video snippet from Rebecca, the Nudge Village Strategist, introducing the concept.
  • Presentation of the concept - video presentation going into more detail on the concepts from the introduction video.
  • Presentation PDF and Resource Links - downloadable files to take with you after you leave the course.

The final lesson is actually a scenario. We take someone that is new to Twitter and show how they can apply the principles shared in this course in their Twitter usage. The "villager" is Sheila, the founder of the Pennies of Time blog. You'll find out more about her great idea in the twitter tutorial course!

Time Commitment

This course should take approximately one hour to complete.

Why take this course?

You may already be an avid Twitter user, but we hope that by following some of the principles presented in this course, you will be able to improve your conversations and relationships on Twitter.

Take this course Twitter Tutorial course right now and learn how to use twitter effectively.

Who is the target audience?
  • New Twitter Users
  • Twitter users that "don't get it" or "think it is a waste of time"
  • Some advanced users that are just using it as a marketing tool and want to get more
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Curriculum For This Course
20 Lectures
01:14:52
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Authenticity on Twitter - Introduction
1 Lecture 03:46
Welcome to the "Authenticity on Twitter" course! We are anxious to share with you some key principles that will take your Twitter experience beyond the tweet and re-tweet functionality. 

Share with us what you learn and know about Twitter at @nudgevillage !

Authenticity on Twitter - an Introduction
03:46
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Learning on Twitter - first and foremost
4 Lectures 18:12
Twitter is a powerful personal learning tool. After all, it exposes you to the latest news, gurus and thought leaders and communities in your areas of interest! Find out how to leverage lists to continually learn using your Twitter account.
Learning Tool
06:43

Here's a PDF of the presentation slides in case you'd like to review them later!
Learning Tool - Presentation
05:41

Automated Tools - It's ok!
00:37

Note - It takes a few seconds for this video to show, but the talking starts immediately.

This brief tutorial shows the value of using the "List" functionality in Twitter to curate the constant flow of tweets coming into your stream.

Setting up lists according to your areas of interest is a great way to go directly to the type of content you are interested in learning from and promoting. It is also a great way to go directly to the people you want to connect and partner with along the way.

Lists - Demo
05:11
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Giving on Twitter
3 Lectures 06:47
Here are the presentation slides in case you'd like to reference them after the course.
Giving and Sharing - Presentation
05:48

We'll keep adding more examples to demonstrate how powerful using Twitter with the proper principles can be.

Thankful Tweet - leads to Invitation to Guest Blog
00:32

Thankful Tweet - results of Guest Blogpost
00:26
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Competitive Intelligence
1 Lecture 05:45
Here are the presentation slides in case you'd like to use them after the course.
Competitive Intelligence - Presentation
05:45
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Networking and Reputation
1 Lecture 05:26
Here's the presentation slides in case you'd like to reference them outside of the course.
Networking and Reputation Building - Presentation
05:26
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Applying the principles to a real scenario - Pennies of Time
1 Lecture 10:20
It always helps to apply the principles we learn to actual real life examples. Pennies of Time (http://penniesoftime.blogspot.com) said we could use them as an example for this course. This lesson will walk through the four key principles from the lessons applied to how Pennies of Time is using, or can use, Twitter to spread their great idea!
Scenario - Pennies of Time
10:20
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Twitter - Daily Log Sheet and Resource List
3 Lectures 08:53
We thought you might want to directly translate these principles into day-to-day Twitter use! We've created a one page sheet that we hope you will find helpful in implementing these principles. Think of it as training wheels that you will discard as the principles become ingrained in your daily activities. Good luck!
Authenticity on Twitter - a daily log sheet
1 page

We thought you'd enjoy a few additional resources about Twitter. We've put some of our own from Nudge Village, but have included a couple of websites that we think you would find helpful. Remember to search on the Udemy site because it looks like others have gotten into some of the technical details of using Twitter and they look like great resources!
Twitter Resource Sheet
1 page

It's great to have a Twitter Daily Log sheet. But, let's show you how this works in practice.

Here's a little demo of how you might use less than 10 minutes a day to go through your Twitter experience.

Daily Tweeting - a demo
08:53
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Tips
5 Lectures 06:19
Tip - Subscribe to others Lists
01:59

Tip - Add people you don't follow to your lists
00:25

Tip - Diversify Your Tweets
00:47

Tip - Advanced Twitter Tips for Biz - 19 Links to 480 Tips, Lessons, Apps
02:17

Tip - Hashtags
00:50
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Summary
1 Lecture 01:58
Thank you again for taking this course! We hope you connect with us on Twitter at @nudgevillage to keep the conversation going!
Conclusion
01:58
About the Instructor
Rebecca Clark
4.0 Average rating
57 Reviews
10,754 Students
3 Courses
Nudge Strategist

Rebecca Clark is an experienced program and project manager in the training and development field. She enjoys leveraging the use of social tools and innovative technologies toward improving performance, building relationships, and continuously learning. She works full-time managing the development of online learning products and learning management systems. She hopes to add more courses to Udemy in the future.