App Development: Marketing Hacks

Secrets to App Store Success in iOS 7
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  • Lectures 28
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

Ever wondered what it takes to get into the top charts of the app store? What are the top apps doing that you aren’t? Is it luck? Just because you’ve built a great app doesn’t mean that they will come. It hasn’t been that way for years.

Traditional marketing will have you creating dull and boring press releases. It will tell you that you need to be spending hundreds of thousands of dollars in costly pay-per-install campaigns, and lots of other things that are impossible for today’s indie dev. You might have paid someone to tweet about your app once thinking that it would help. Or spent your hard-earned cash for someone to send a press release to their “list” of websites. Whatever your story, the end result is often the same: You do all hard work, and someone else makes the money. There is a better way.

At Serenity App Solutions (, we believe in taking the power back. As app developers and marketers ourselves, we have learned quite a bit of exactly what works and what doesn’t when it comes to app marketing. We’ve put our heads together with some of the best and brightest in the field, and learned that there are many simple and incredibly effective tricks to increasing your app’s exposure and downloads without spending thousands. And we created a course to teach you everything we’ve learned.

Find out how many small indie developers are able to go head-to-head with Fortune 500 companies. Discover the tricks and hacks they use in their apps, in the app store, and in social media. Our course contains hours of content designed to make you an app marketing guru.

What are the requirements?

  • A familiarity with Apple's platforms and the App Store
  • A basic knowledge of programming is not required, but is helpful
  • A desire to succeed

What am I going to get from this course?

  • Learn how to give your app the tools to make it succeed in today's App Store
  • Become an expert in App Store Optimization (ASO)
  • Learn to market and increase downloads for your app by using simple and proven techniques.
  • Add battle tested "App Hacks" to your app to give it a cutting edge in marketing and increase revenue

What is the target audience?

  • Indie Developers looking to market on a shoestring
  • App marketers who want to stay up with the latest and greatest
  • Anyone who wants to increase exposure and downloads for their app

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Course

Welcome everyone! This brief introduction video will explain just exactly what we mean by the term "App Hacks"

Section 2: App Hacks - Making your app market for you

In this lecture, we'll be discussing the common things that succuessful top chart apps all do. And why you should be doing them yourself!


Learn of an effective app hack that has been proven on average to boost downloads by as much as 128%


Learn of a quick little trick that can help you be available to a wider range of users.


Find out the best way to get GREAT AND REAL reviews from your user base!


Find out some of the ways you can effectively provide support to your users


This quick little app hack will help give some of your more loyal fans the means to help spread the word about your app.


Ever wonder why some apps have such an impressive fan base? Learn some of the secrets of turning your users into fans


In this lecture, we discuss some of the pros and cons of making your app universal, and why you may want to consider it


Learn of all the little tips and tricks that the pros use to maximize their profits with in-app purchases


In this lecture, we discuss a method which if done correctly, can become one of the most effective (and cheapest) marketing tools you'll ever use


Find out why using metrics in your app might just make the difference between going nowhere or becoming the next app store hit.


Learn of the different ways that you can use to app's link to do more than just go visit the app store.

The power of an in-app sale

Discover the 2 biggest mistakes made when sending push notifications, and how you can create more productive and effective pushes


Discover why you should be leveraging the power of cross-promoting your other apps inside your application.


Bring together everything that you've learned to make your app a marketing powerhouse

Section 3: ASO Hacks - Getting found on the App Store

Find out what App Store Optimization entails and why it's so important to include as part of your marketing plan


This lecture runs through what the App Store Algorithm Consists of.


What makes a great icon? Especially with regards to iOS 7? We'll review what you can do to make your icon stand out with the latest advice straight from Apple.

Also, the link to the actual Prezi for this lecture has been included so you can access the list of resources shown at the end. Just zoom in on the Prezi and click on any of the links shown.


Learn how to choose an awesome app name and how this relates to ASO


Learn what the top apps are doing in with their screenshots, and some basic rules to really stand out from the crowd

31 pages

Hey there everyone! for this lecture, we are going to mix things up a bit. Go ahead and download the pdf document we’ve created, which highlights some of the finer points of writing a good and compelling app description. As always, don’t hesitate to reach out to us in the comments if you have any questions. We’ve love to hear from you!

- Serenity App Solutions


The pricing model that you choose plays a huge role on whether or not your app will succeed. We'll go through the most popular pricing models with you as well as teach which are the most lucrative


We've already covered how to get the reviews, but now we discuss why reviews matter so much to ASO.


We run through everything you need to know about Keyword Optimization, including a step by step checklist.


17 pages

A quick summary of everything you've just learned! Keep it handy when you start ASO.

TIP: You are able to download the ASO Cheat Sheet

Section 4: Final Conclusions
7 pages

Great work! And stay tuned for more great new content coming your way soon!

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