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Discover how to leverage maximum profits and long term value from your marketing on this Advanced Marketing Training.
Featuring professionally narrated videos, MP3s, student handbooks and cheat sheets, this advanced marketing training will walk you through proven marketing modules to help you grow your firm...in just one day!
Delegates on this course will learn about…
Suitable for both business owners and those already in a marketing role, this advanced marketing course will share the marketing secrets that help companies grow.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Advanced Marketing: Introduction and Documentation|
Advanced Marketing: Introduction VideoPreview
Advanced Marketing: Learning OutcomesPreview
Advanced Marketing: Student Handbook
Advanced Marketing: Cheat Sheet
|Section 2: Quick Review Of Marketing Fundamentals|
Why Marketing? A Simple Definition
The Marketing Model
|Section 3: Your Business Environment|
Your Business Environment
Activity: Your Business Environment
|Section 4: Your Internal Environment: Strengths and Weaknesses|
Conducting An Internal Audit: Strengths and Weaknesses
Activity: Your SWOT Analysis
|Section 5: Your Marketing Objectives|
Crafting Your Marketing ObjectivesPreview
Activity: Your Business Growth
Activity: Your Marketing Objectives
|Section 6: Marketing Segmentation|
Segmenting Your Marketplace
|Section 7: Positioning Your Company In The Marketplace|
Positioning Your Company or Brand
Activity: Your Brand Perception
4 P's: Price, Product, Promotion and Place
Activity: Promotional Strategies
|Section 8: Marketing Communications Strategies|
Determining Your Marketing Strategy
Activity: Marketing Diagnostic
Crafting Your Marketing MessagePreview
Activity: Clarifying Your Messages
Understanding Features and Benefits
Activity: Product and Services
Why Customers Take Action: Fears and Desires
Activity: Fears and Desires
I help consultants and businesses secure more customers with marketing and social media.
After 17 years of marketing small businesses and consultants, I believe my experience can help you.
My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.
With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.
In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.
If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.
Some of our results include:
-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s
We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.