Advanced Marketing: Secret Strategies For Growth...in 1 Day!
3.0 (1 rating)
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Advanced Marketing: Secret Strategies For Growth...in 1 Day!

Discover How To Maximise Profits From Market Segments, Craft Persuasive Offers, Grow Business & Create Brand Identities
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
92 students enrolled
Created by Carl Duncker
Last updated 4/2014
English
Current price: $10 Original price: $45 Discount: 78% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1.5 hours on-demand audio
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Delegates on this advanced marketing course will be able to:
  • Find a unique position in the marketplace
  • Identify Unique Selling Points
  • Segment Their Market
  • Craft Powerful Marketing Messages
  • Identify opportunities for growth with existing products and markets
View Curriculum
Requirements
  • Learners should have an existing knowledge of marketing. Additionally, those who are currently practicing marketing within a business will benefit most from the exercises provided.
Description

Discover how to leverage maximum profits and long term value from your marketing on this Advanced Marketing Training.

Featuring professionally narrated videos, MP3s, student handbooks and cheat sheets, this advanced marketing training will walk you through proven marketing modules to help you grow your firm...in just one day!

Delegates on this course will learn about…

  • Competing in Your Marketplace
  • Identifying the Unique Capabilities of your Business
  • Maximising Your Profits from Multiple Market Sectors
  • Examples from EasyJet and Virgin Atlantic
  • Creating Your Powerful Offer in the Marketplace
  • Business Growth – Market Development, Service Development
  • A Key Example from Supermarket Giant Tesco
  • Growing Your Business With Existing and New Customers
  • Creating Your Strong Brand Identity
  • Growing Profits By Leveraging Your Brand Value

Suitable for both business owners and those already in a marketing role, this advanced marketing course will share the marketing secrets that help companies grow.

Who is the target audience?
  • Marketing Directors
  • Marketing Managers
  • Marketing Executives
  • Business Owners
  • Sales Managers
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Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 04:35:49
+
Advanced Marketing: Introduction and Documentation
5 Lectures 01:34:12


Advanced Marketing: Student Handbook
82 pages

Advanced Marketing: Cheat Sheet
2 pages

MP3 Download
01:29:41
+
Quick Review Of Marketing Fundamentals
2 Lectures 04:56
Why Marketing? A Simple Definition
03:25

The Marketing Model
01:31
+
Your Business Environment
2 Lectures 05:18
Your Business Environment
05:18

Activity: Your Business Environment
1 page
+
Your Internal Environment: Strengths and Weaknesses
2 Lectures 08:22
Conducting An Internal Audit: Strengths and Weaknesses
08:22

Activity: Your SWOT Analysis
1 page
+
Your Marketing Objectives
3 Lectures 16:27

Activity: Your Business Growth
1 page

Activity: Your Marketing Objectives
1 page
+
Marketing Segmentation
1 Lecture 10:07
Segmenting Your Marketplace
10:07
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Positioning Your Company In The Marketplace
4 Lectures 11:47
Positioning Your Company or Brand
04:10

Activity: Your Brand Perception
1 page

4 P's: Price, Product, Promotion and Place
07:37

Activity: Promotional Strategies
1 page
+
Marketing Communications Strategies
10 Lectures 30:40
Marketing Communications
04:41

Determining Your Marketing Strategy
03:55

Activity: Marketing Diagnostic
1 page


Activity: Clarifying Your Messages
1 page

Understanding Features and Benefits
04:15

Activity: Product and Services
1 page

Why Customers Take Action: Fears and Desires
04:58

Activity: Fears and Desires
1 page

Successful Copywriting
03:30
About the Instructor
Carl Duncker
3.9 Average rating
7 Reviews
209 Students
3 Courses
CIM Chartered Marketer and Accredited Google Partner

I help consultants and businesses secure more customers with marketing and social media.

After 17 years of marketing small businesses and consultants, I believe my experience can help you.

My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.

With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.

In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.

If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.

Some of our results include:

-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s

We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.