Advanced Marketing: Secret Strategies For Growth...in 1 Day!

Discover How To Maximise Profits From Market Segments, Craft Persuasive Offers, Grow Business & Create Brand Identities
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  • Lectures 29
  • Length 4.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

Discover how to leverage maximum profits and long term value from your marketing on this Advanced Marketing Training.

Featuring professionally narrated videos, MP3s, student handbooks and cheat sheets, this advanced marketing training will walk you through proven marketing modules to help you grow your firm...in just one day!

Delegates on this course will learn about…

  • Competing in Your Marketplace
  • Identifying the Unique Capabilities of your Business
  • Maximising Your Profits from Multiple Market Sectors
  • Examples from EasyJet and Virgin Atlantic
  • Creating Your Powerful Offer in the Marketplace
  • Business Growth – Market Development, Service Development
  • A Key Example from Supermarket Giant Tesco
  • Growing Your Business With Existing and New Customers
  • Creating Your Strong Brand Identity
  • Growing Profits By Leveraging Your Brand Value

Suitable for both business owners and those already in a marketing role, this advanced marketing course will share the marketing secrets that help companies grow.

What are the requirements?

  • Learners should have an existing knowledge of marketing. Additionally, those who are currently practicing marketing within a business will benefit most from the exercises provided.

What am I going to get from this course?

  • Delegates on this advanced marketing course will be able to:
  • Find a unique position in the marketplace
  • Identify Unique Selling Points
  • Segment Their Market
  • Craft Powerful Marketing Messages
  • Identify opportunities for growth with existing products and markets

What is the target audience?

  • Marketing Directors
  • Marketing Managers
  • Marketing Executives
  • Business Owners
  • Sales Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Advanced Marketing: Introduction and Documentation
Advanced Marketing: Introduction Video
Preview
01:50
Advanced Marketing: Learning Outcomes
Preview
02:41
Advanced Marketing: Student Handbook
82 pages
Advanced Marketing: Cheat Sheet
2 pages
MP3 Download
01:29:41
Section 2: Quick Review Of Marketing Fundamentals
Why Marketing? A Simple Definition
03:25
The Marketing Model
01:31
Section 3: Your Business Environment
Your Business Environment
05:18
Activity: Your Business Environment
1 page
Section 4: Your Internal Environment: Strengths and Weaknesses
Conducting An Internal Audit: Strengths and Weaknesses
08:22
Activity: Your SWOT Analysis
1 page
Section 5: Your Marketing Objectives
Crafting Your Marketing Objectives
Preview
16:27
Activity: Your Business Growth
1 page
Activity: Your Marketing Objectives
1 page
Section 6: Marketing Segmentation
Segmenting Your Marketplace
10:07
Section 7: Positioning Your Company In The Marketplace
Positioning Your Company or Brand
04:10
Activity: Your Brand Perception
1 page
4 P's: Price, Product, Promotion and Place
07:37
Activity: Promotional Strategies
1 page
Section 8: Marketing Communications Strategies
Marketing Communications
04:41
Determining Your Marketing Strategy
03:55
Activity: Marketing Diagnostic
1 page
Crafting Your Marketing Message
Preview
09:21
Activity: Clarifying Your Messages
1 page
Understanding Features and Benefits
04:15
Activity: Product and Services
1 page
Why Customers Take Action: Fears and Desires
04:58
Activity: Fears and Desires
1 page
Successful Copywriting
03:30

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Instructor Biography

Carl Duncker, CIM Chartered Marketer and Accredited Google Partner

I help consultants and businesses secure more customers with marketing and social media.

After 17 years of marketing small businesses and consultants, I believe my experience can help you.

My story is that, with small budgets available, I intensively studied and put into practice the tips and techniques required to get to Google Page 1. This allowed me to build a training company, delivering marketing courses to businesses , within a short-time.

With the onset of social media marketing, I invested in learning how to raise awareness of my services as a freelance marketing consultant. As a result, I discovered I have an overwhelming urge to help other self-employed consultants that struggle embracing social media to promote their unique expertise.

In early 2010, Maverick Digital Media Limited came into fruition, offering integrated social media solutions to consultants and small/medium business.

If you need to shout about your expertise and have customers find you first then Maverick Digital Media can help.

Some of our results include:

-Dominating Page 1 of Google search results for consultants
-Multiple number 1 rankings for small businesses on Google Maps
-Facebook Fan pages for small businesses/consultants with 1,000+ fans
-Twitter sites for small businesses/consultants with real followers in 1,000s

We continue to deliver in-house training to teams on how to grow their business using all aspects of marketing, Google SEO and social media marketing.

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