Advance Design of Logos and Brand Identity
3.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
34 students enrolled
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Advance Design of Logos and Brand Identity

The course feature two case studies of different style and identity logo designs composed for professional branding.
3.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
34 students enrolled
Last updated 2/2013
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
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Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the fundamentals in driving creativity
  • Understand steps required to make a quality and proffesional logo design
  • Understand how to combine various creative concepts together
View Curriculum
Requirements
  • Adobe Illustrator
  • Adobe Photoshop
  • Basic tablet or Desktop Mouse
Description

 The design course focuses on brand logo design and composition. Logo branding and design deals with the process of creating a logo that will last a century or more. When looking at major brands such as Texaco, Arby's, Sony, and Nestle their logos are somewhat timeless and memorable. The course teaches one how to develop a creative mindset as well as the technical aspects of creating logo designs. The course will teach basic color theory, preparation before designing, design workflows, creative thinking and composition of logo designs step by step instructed by Pierre Kenal Louis. The course feature two study case of two different style and field logo designs composed with a professional and clean look.

Who is the target audience?
  • Those looking to design logos in a less cheesy way
  • Those seeking a course that give mulitple examples of good logo designs
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Curriculum For This Course
38 Lectures
02:00:11
+
Introduction to logo design
1 Lecture 00:51
Introduction to logo design by Kenal the lead designer and founder of Kenalsworld.com. A brief introduction into the course.
Preview 00:51
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Basic Color Theory and StudyColor Theory and Study
5 Lectures 14:13
Introduction to basic color theory and studying color in regards to emotion as well as psychology.
Preview 00:52

This section focus on the purpose of color in design regarding emotion and psychology in graphic design and art.
Preview 04:09

This section briefly focus on styles developed over time as a designer. Some designers or artist never develop their own signature of style, but mention what it takes to develop as a designer.
Preview 04:07

Brief overview of the history of design and resources.
Preview 04:09

Brief overview of the history of design and resources.
History Of Design 2
00:56
+
Inspiration Quest
3 Lectures 12:30
This section mentions websites that can be referred to or visited for inspiration.
Finding Inspiration 1
05:05

This section mentions websites that can be referred to or visited for inspiration.
Finding Inspiration 2
03:59

How to build a folder of elements and images to inspire oneself in designing when need a spark in creativity.
Building Folder Of Inspiration
03:26
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Sketching Logo Designs
4 Lectures 08:48

Planning a rough draft for the logo designs.

Going Into Sketching Logo Designs
00:22

Introducing illustrator.
Intrudcing Illustrator.
04:07

This section gives a brief overview of beginning and root in design which include drawing or sketching one's ideas before actually designing.

Sketching Ideas 1
03:00

This section gives a brief overview of beginning and root in design which include drawing or sketching one's ideas before actually designing.

Sketching Ideas 2
01:19
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Diving Into Vector Format Design
4 Lectures 10:52
Introduction to how the logo designs shared and demonstrated will be composed.
What Is Vector and Why Design In Vector?
00:29

A brief overview of the tools that will be used in the design process in Illustrator.
Intro To Illustrator
03:29

A brief overview of the tools that will be used in the design process in Illustrator.
Illustrator Interface
04:07

A brief overview of the tools that will be used in the design process in Photoshop.
Photoshop Interface
02:47
+
Logo Design Case Studies
19 Lectures 01:11:16
This is the first case study and design tutorial that focus on the process of designing a logo; an example showcased and designed in this section for a music label company.
Streewyse Enterpryse Logo Case Study
00:34

Streetwyse Logo 1
01:53

Streetwyse Logo 2
04:59

Streetwyse Logo 3
04:18

Streetwyse Logo 4
04:36

Streetwyse Logo 5
04:59

Streetwyse Logo 6
04:20

Streetwyse Logo 7
03:20

Streetwyse Logo 8
04:07

Streetwyse Logo 9
01:17

This is the second case study and design tutorial that focus on the process of designing a logo; an example showcased and designed in this section a travel insurance company called "We Pay Fee".
We Pay Fee Logo Case Study
04:16

We Pay Fee Logo 2
04:47

We Pay Fee Logo 3
04:05

We Pay Fee Logo 4
03:04

We Pay Fee Logo 5
04:02

We Pay Fee Logo 6
04:08

We Pay Fee Logo 7
04:27

We Pay Fee Logo 8
04:42

We Pay Fee Logo 9
03:22
+
Course Review of Advance Design of Logos and Brand Identity
1 Lecture 00:32
An overview and run-down briefly of what was discussed in the training course.
Course Review
00:32
+
Course Conclusion
1 Lecture 01:09
Closing remarks regarding the course.
Conclusion To Advance Design of Logo and Brand Identity
01:09
About the Instructor
Pierre Kenal Louis
3.3 Average rating
4 Reviews
34 Students
1 Course
Founder, Designer and Blogger at Kenalsworld

 

Pierre Kenal Louis is a freelance graphic designer, musician, visual artist and more. Pierre graduated high school in 2008 at 17 years of age and started doing graphic design the same year following his graduation. He is a student that enjoyed visual art forms of drawing and painting that transitioned into the graphic design field of art.

Pierre has 4 years experience in graphic design and a deep portfolio of high quality work that express professional quality designs. He have experience in logo composition, flyer design, poster design, album cover design and many more sub-categories relating to what graphic design represents. Currently a student also majoring in Electronic Imaging and Media Arts, he also focuses on several other art forms and blogging. Pierre is a skillful graphic designer that has a vision for what professional and quality designs should be composed of.

In 2010 he formed a business under Kenalsworld LLC which led to him creating an online blog and portfolio website kenalsworld. 

In 2011 Pierre Kenal Louis as a freelancer designed and help brand a small independent label called Ark Music Factory that was based in Los Angeles, California. The work Pierre composed for the company included the company’s original black and grey vinyl logo, website design, social network designs, artist single covers and more.

Pierre’s most recognized work is a single cover done for a viral artist named Rebecca Black, who went viral in 2011 under the label’s release of her music video on YouTube for a song called “Friday”. The video received as high as 165 million views and peeked to the top 15 on iTunes before being taken down due to a fuel and internal conflict between Rebecca Black and the indie label.   

Some of Pierre’s other works have been displayed in Harvard University’s halls for professional conferences, published online by many independent musicians, and are floating all across the web.

Join the artist in his courses to learn how to create works that will draw attention and land you the jobs you seek as a professional graphic designer.