Advance Design of Logos and Brand Identity

The course feature two case studies of different style and identity logo designs composed for professional branding.
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  • Lectures 38
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2013 English

Course Description

 The design course focuses on brand logo design and composition. Logo branding and design deals with the process of creating a logo that will last a century or more. When looking at major brands such as Texaco, Arby's, Sony, and Nestle their logos are somewhat timeless and memorable. The course teaches one how to develop a creative mindset as well as the technical aspects of creating logo designs. The course will teach basic color theory, preparation before designing, design workflows, creative thinking and composition of logo designs step by step instructed by Pierre Kenal Louis. The course feature two study case of two different style and field logo designs composed with a professional and clean look.

What are the requirements?

  • Adobe Illustrator
  • Adobe Photoshop
  • Basic tablet or Desktop Mouse

What am I going to get from this course?

  • Understand the fundamentals in driving creativity
  • Understand steps required to make a quality and proffesional logo design
  • Understand how to combine various creative concepts together

What is the target audience?

  • Those looking to design logos in a less cheesy way
  • Those seeking a course that give mulitple examples of good logo designs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to logo design
00:51
Introduction to logo design by Kenal the lead designer and founder of Kenalsworld.com. A brief introduction into the course.
Section 2: Basic Color Theory and StudyColor Theory and Study
00:52
Introduction to basic color theory and studying color in regards to emotion as well as psychology.
04:09
This section focus on the purpose of color in design regarding emotion and psychology in graphic design and art.
04:07
This section briefly focus on styles developed over time as a designer. Some designers or artist never develop their own signature of style, but mention what it takes to develop as a designer.
04:09
Brief overview of the history of design and resources.
00:56
Brief overview of the history of design and resources.
Section 3: Inspiration Quest
05:05
This section mentions websites that can be referred to or visited for inspiration.
03:59
This section mentions websites that can be referred to or visited for inspiration.
03:26
How to build a folder of elements and images to inspire oneself in designing when need a spark in creativity.
Section 4: Sketching Logo Designs
00:22

Planning a rough draft for the logo designs.

04:07
Introducing illustrator.
03:00

This section gives a brief overview of beginning and root in design which include drawing or sketching one's ideas before actually designing.

01:19

This section gives a brief overview of beginning and root in design which include drawing or sketching one's ideas before actually designing.

Section 5: Diving Into Vector Format Design
00:29
Introduction to how the logo designs shared and demonstrated will be composed.
03:29
A brief overview of the tools that will be used in the design process in Illustrator.
04:07
A brief overview of the tools that will be used in the design process in Illustrator.
02:47
A brief overview of the tools that will be used in the design process in Photoshop.
Section 6: Logo Design Case Studies
00:34
This is the first case study and design tutorial that focus on the process of designing a logo; an example showcased and designed in this section for a music label company.
Streetwyse Logo 1
01:53
Streetwyse Logo 2
04:59
Streetwyse Logo 3
04:18
Streetwyse Logo 4
04:36
Streetwyse Logo 5
04:59
Streetwyse Logo 6
04:20
Streetwyse Logo 7
03:20
Streetwyse Logo 8
04:07
Streetwyse Logo 9
01:17
04:16
This is the second case study and design tutorial that focus on the process of designing a logo; an example showcased and designed in this section a travel insurance company called "We Pay Fee".
We Pay Fee Logo 2
04:47
We Pay Fee Logo 3
04:05
We Pay Fee Logo 4
03:04
We Pay Fee Logo 5
04:02
We Pay Fee Logo 6
04:08
We Pay Fee Logo 7
04:27
We Pay Fee Logo 8
04:42
We Pay Fee Logo 9
03:22
Section 7: Course Review of Advance Design of Logos and Brand Identity
00:32
An overview and run-down briefly of what was discussed in the training course.
Section 8: Course Conclusion
01:09
Closing remarks regarding the course.

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Instructor Biography

Pierre Kenal Louis, Founder, Designer and Blogger at Kenalsworld

 

Pierre Kenal Louis is a freelance graphic designer, musician, visual artist and more. Pierre graduated high school in 2008 at 17 years of age and started doing graphic design the same year following his graduation. He is a student that enjoyed visual art forms of drawing and painting that transitioned into the graphic design field of art.

Pierre has 4 years experience in graphic design and a deep portfolio of high quality work that express professional quality designs. He have experience in logo composition, flyer design, poster design, album cover design and many more sub-categories relating to what graphic design represents. Currently a student also majoring in Electronic Imaging and Media Arts, he also focuses on several other art forms and blogging. Pierre is a skillful graphic designer that has a vision for what professional and quality designs should be composed of.

In 2010 he formed a business under Kenalsworld LLC which led to him creating an online blog and portfolio website kenalsworld. 

In 2011 Pierre Kenal Louis as a freelancer designed and help brand a small independent label called Ark Music Factory that was based in Los Angeles, California. The work Pierre composed for the company included the company’s original black and grey vinyl logo, website design, social network designs, artist single covers and more.

Pierre’s most recognized work is a single cover done for a viral artist named Rebecca Black, who went viral in 2011 under the label’s release of her music video on YouTube for a song called “Friday”. The video received as high as 165 million views and peeked to the top 15 on iTunes before being taken down due to a fuel and internal conflict between Rebecca Black and the indie label.   

Some of Pierre’s other works have been displayed in Harvard University’s halls for professional conferences, published online by many independent musicians, and are floating all across the web.

Join the artist in his courses to learn how to create works that will draw attention and land you the jobs you seek as a professional graphic designer.

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