ActiveCampaign: Email Marketing: Beginner to Power User Fast

Profitable email marketing with ActiveCampaign. Harness the Power of ActiveCampaign to automate your marketing.
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  • Lectures 88
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description


Updated: Sept 2016 - Including Goals, Link Actions, Gmail Addon

Imagine your business having more powerful and profitable automated email marketing. Where your follow up is more intelligent than just sending one email after another. Where your potential customers feel you are talking about them and understand them.

ActiveCampaign delivers amazing marketing possibilities BUT with lots of GOTCHAs.

Learn from my experience and mistakes... Enrol now and start a new world of intelligent email marketing with ActiveCampaign.

This course takes you rapidly from beginner to advanced user of the Active Campaign.

In just 2 hours you should be able to design and create interactive automation marketing systems with ActiveCampaign.

Ideal for anyone starting with Active Campaign or switching over from another email systems. Also suitable for those with a little experience of Active Campaign who have lost their way.

Over the course of 80+ video lessons and just over 2 hours you will

  • Discover all the foundations of using Active Campaign before building on them
  • Know how to use Active Campaign and third party methods for collecting leads
  • Understand the power of automation and tagging for intelligent marketing
  • Work out a naming and organisation system for your account to avoid growing pains later
  • Be able to rework the example automations to warm up your prospects, convert freebie downloads to customers and reduce refunds
  • Discover what is working with campaign and automation reporting
  • Avoid the gotcha's and mistakes of other Active Campaign users

Why take this course?

  • You want a flying start with Active Campaign
  • You want to get to an advanced level and go further than the basics
  • You feel the power of Active Campaign but have got lost in setting it up

>> Enrol now and start a profitable new world of intelligent email marketing with ActiveCampaign.

What are the requirements?

  • You should be familiar with the concept of email marketing and email marketing systems.

What am I going to get from this course?

  • Why you should switch to Active Campaign for your email marketing
  • Understand the key parts of Active Campaign - Lists, Forms, Tags and Automations
  • Know how to setup signup forms on websites using several different techniques
  • Understand the power of automations and tagging and how to put them to use in their business
  • How to successfully move from another email provider
  • Improve their open and click through rates with campaign split testing
  • Discover what is working with campaign and automation reporting
  • Reworking the example automations to warm up subscribers, convert freebie downloads to customers and reduce refunds
  • Organise Active Campaign to allow for growth and measurement of their business growth

Who is the target audience?

  • This Active Campaign course is meant for beginners to intermediate users of Active Campaign.
  • Also suitable for those switching from another email system like AWeber or Mailchimp .
  • Not for those who have an advanced knowledge of Active Campaign

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introducing Active Campaign and the Power Start Course
Introduction - Meet the Instructor and Our Goals

How to Sign Up For a Free Trial.


Whistle stop tour of Active Campaign to give you a first look.


This lecture looks at the difference between the basic and plus versions of Active Campaign so you are aware of the difference while using your free trial.


This lecture takes you through the steps to upgrade your free trial of Active Campaign.

Section 2: Why Switch to Active Campaign?

Still not decided whether to switch to Active Campaign? This lecture explains the key features and reasons that I decided to switch - Features and cost.


Switching from AWeber - Understand the key differences between AWeber and Active Campaign before getting started.


Switching from Mailchimp - Understand the key differences between Mailchimp and Active Campaign before getting started.


Simple checks you need to make before switching to ActiveCampaign.

Section 3: Advanced Planning Before Creating Anything

Should you use one list or many? What are the pros and cons of each approach?


Should you use double or single optin?

Section 4: Creating Your Lists

How to create your first list. The basic settings you need to provide.


Why you should wait before importing clients from other systems.

Section 5: 6 Ways to Create Forms

This lesson gives an overview of five different ways you can get contacts into your lists.

Creating your first form. Simple.
How to setup your confirmation email for double optin. Create the pages that a subscriber sees when they signup, confirm or have an Active Campaign error.
UPDATED: Styling Your Form
How to add your form using the HTML method for text widgets in Wordpress or other sites builders that take html.

How to add your form to a Facebook Tab. How to change the tab name and change the order on your Facebook page.


How to add a form using the ActiveCampaign WordPress Plugin.

How to use the form method with third parties that take the form code includes a quick optimisation trick. Uses instabuilder 2 as an example.

How to integrate Active Campaign with OptimizePress 2 using the API method.


ThriveLeads is a powerful wordpress plugin for popup boxes, sidebar forms, in content signups and content locking. This lesson takes you through the integration with Active Campaign.

NEW NOV: Integrating with ClickFunnels
Section 6: Creating Automations - The Power Under the ActiveCampaign Engine

Overview of automations and the drag and drop automation editor of Active Campaign.

This lecture looks at the different triggers for automations.

This lesson looks at the different tasks that can be added to an automation from sending an email, tagging a client with interests to interacting with other websites.

Making your automation live.
While automations can be triggered by subscriptions, tags added or forms submitted you can also trigger than manually.
How to see where a person is in an automation.
This lesson wraps up automations for now until we have looked at other areas such as tagging.
NEW MARCH: Automation Notes
NEW MARCH: Automation Recipes
NEW MARCH: Don't Let Your Automations Get Too Long
One common problem is adding to automations. For example I have one message for my sequence ready but the next two are still being written. I want to go live and add these later how do I do it? Find out in the video below from my ActiveCampaign course.
Section 7: Tags - Getting to Know Your List and Their Preferences

What are tags and their uses.


This lesson looks at the three different places tags are used in automations.


How to add a tag to a contact manually.


The tag manager is a powerful tool for seeing overall numbers of people with different tags and interaction with them.

Section 8: Moving Contacts From Other Systems

This lesson looks at how to export from AWeber.


This lesson looks at how to export from Mailchimp.

UPDATED: Import Into Active Campaign
Section 9: Campaigns - Broadcasting To Your List

How to create a simple broadcast email campaign in Active Campaign.


How to mail to a subset of your list using segmenting.


This lesson looks at the Email Editor in more detail, how different drag and drop elements work. How to get the best looking emails.


The Email Editor has a powerful feature which allows you to add and remove content of emails based on each contacts details. For example do that have a particular tag. A much underused feature learn more here.


Why and how to send a split test email with different subject lines.


How to send split test emails with different subjects and bodies.


This lesson shows a shortcut to make creating email for broadcast or automation as quick as possible.


How to resend the same message to those who didn't open last time. Also how to duplicate an existing campaign.

Section 10: Contact Management

How to manually add a new contact.


Viewing a contact and the level of information and detail you can see within the contact details.

NEW JAN: Moving Contacts From One List to Another
Section 11: ActiveCampaign Reporting

This lesson show you the reporting of email campaigns and how to explore it.


This lesson show you the reporting of split test email campaigns and how to explore see what the difference was between emails in your test.


Automations can be a black box. This lecture shows how you can see what is happening in automations.

Section 12: Organisation - Making Life Easier

This lesson introduces the section on organisation of your Active Campaign account. What we will organise and why.


This lesson shows how to name lists to help with organising them


This lesson shows how to use names and labels to organise lists.


This lesson shows how to use names and labels to organise campaigns.


This lesson shows how to use names to organise tags.


This lesson shows how to use the techniques from the previous lessons to create a system for organising your Active Campaign account for future growth.

Section 13: Automation Recipes

This section gives some example automations that you can copy and adapt for different situations. This lesson introduces the examples.

NEW SEPT: Delivering Multiple Lead Magnets/Freebies with One List
NEW AUGUST: Exporting and Importing Automations

This lesson gives an example automation to induce your business or brand to anyone downloading a freebie / lead magnet. It works with the lead magnet automation to bring leads into your world.


This lesson gives an example automation to deliver your lead magnet/freebie to a prospect and to sell your product. It shows how to stop the automation when someone buys.


This lesson gives an example automation to show how to bring a customer onboard, improve their experience and reduce your refunds.


This lesson gives an example automation to give surprises and easter eggs when your prospects click on links in emails. This encourages them to click more.


This lesson gives an example automation to add a manual process by a person to the automated sequences.

NEW OCT: Creating a Simple AWeber Type Autoresponder Automation.
NEW DEC: The Advanced Evergreen Automation
Section 14: CRM - Deals & Pipelines
NEW: The Background to Deals, Pipelines & Stages
NEW: Using Deals and Pipelines
NEW: Creating New Pipelines
NEW: Pipeline Reporting
Section 15: Misc

Overview of Site Tracking and Event Tracking and how to install site tracking.

Section 16: Recent Updates to Active Campaign

Covers Email Content Blocks, New Social Block in Email Editor, New Form Builder, New Drag and Drop Editor and more.

NEW New AC Features - Mid May 2016
Section 17: Quick Solutions
NEW MARCH: Removing The ActiveCampaign Branding From Forms
NEW MARCH: Changing Between Single and Double Opt-In
NEW MARCH: Changing The Form Confirmation Messages / Emails

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Instructor Biography

Rob Wilson, Business Development Marketer

Founder of the BizSysMan, building business improving systems.

Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment.

Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing.

Also loves WordPress and PHP programming :)

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