ActiveCampaign: Email Marketing: Beginner to Power User Fast
4.4 (96 ratings)
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ActiveCampaign: Email Marketing: Beginner to Power User Fast

Profitable email marketing with ActiveCampaign. Harness the Power of ActiveCampaign to automate your marketing.
4.4 (96 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,504 students enrolled
Created by Rob Wilson
Last updated 9/2016
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Why you should switch to Active Campaign for your email marketing
  • Understand the key parts of Active Campaign - Lists, Forms, Tags and Automations
  • Know how to setup signup forms on websites using several different techniques
  • Understand the power of automations and tagging and how to put them to use in their business
  • How to successfully move from another email provider
  • Improve their open and click through rates with campaign split testing
  • Discover what is working with campaign and automation reporting
  • Reworking the example automations to warm up subscribers, convert freebie downloads to customers and reduce refunds
  • Organise Active Campaign to allow for growth and measurement of their business growth
View Curriculum
  • You should be familiar with the concept of email marketing and email marketing systems.


Updated: Sept 2016 - Including Goals, Link Actions, Gmail Addon

Imagine your business having more powerful and profitable automated email marketing. Where your follow up is more intelligent than just sending one email after another. Where your potential customers feel you are talking about them and understand them.

ActiveCampaign delivers amazing marketing possibilities BUT with lots of GOTCHAs.

Learn from my experience and mistakes... Enrol now and start a new world of intelligent email marketing with ActiveCampaign.

This course takes you rapidly from beginner to advanced user of the Active Campaign.

In just 2 hours you should be able to design and create interactive automation marketing systems with ActiveCampaign.

Ideal for anyone starting with Active Campaign or switching over from another email systems. Also suitable for those with a little experience of Active Campaign who have lost their way.

Over the course of 80+ video lessons and just over 2 hours you will

  • Discover all the foundations of using Active Campaign before building on them
  • Know how to use Active Campaign and third party methods for collecting leads
  • Understand the power of automation and tagging for intelligent marketing
  • Work out a naming and organisation system for your account to avoid growing pains later
  • Be able to rework the example automations to warm up your prospects, convert freebie downloads to customers and reduce refunds
  • Discover what is working with campaign and automation reporting
  • Avoid the gotcha's and mistakes of other Active Campaign users

Why take this course?

  • You want a flying start with Active Campaign
  • You want to get to an advanced level and go further than the basics
  • You feel the power of Active Campaign but have got lost in setting it up

>> Enrol now and start a profitable new world of intelligent email marketing with ActiveCampaign.

Who is the target audience?
  • This Active Campaign course is meant for beginners to intermediate users of Active Campaign.
  • Also suitable for those switching from another email system like AWeber or Mailchimp .
  • Not for those who have an advanced knowledge of Active Campaign
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Curriculum For This Course
88 Lectures
Introducing Active Campaign and the Power Start Course
5 Lectures 15:47

How to Sign Up For a Free Trial.

Preview 01:57

Whistle stop tour of Active Campaign to give you a first look.

Preview 07:32

This lecture looks at the difference between the basic and plus versions of Active Campaign so you are aware of the difference while using your free trial.

Preview 01:57

This lecture takes you through the steps to upgrade your free trial of Active Campaign.

Easy Upgrading Your Free Trial
Why Switch to Active Campaign?
4 Lectures 09:11

Still not decided whether to switch to Active Campaign? This lecture explains the key features and reasons that I decided to switch - Features and cost.

Preview 02:55

Switching from AWeber - Understand the key differences between AWeber and Active Campaign before getting started.

How Does Active Campaign Compare to AWeber?

Switching from Mailchimp - Understand the key differences between Mailchimp and Active Campaign before getting started.

How Does ActiveCampaign Compare to Mailchimp?

Simple checks you need to make before switching to ActiveCampaign.

Warning Check These Things Before Switching
Advanced Planning Before Creating Anything
2 Lectures 06:53

Should you use one list or many? What are the pros and cons of each approach?

Preview 03:33

Should you use double or single optin?

Which is Best Single or Double Opt In?
Creating Your Lists
2 Lectures 03:17

How to create your first list. The basic settings you need to provide.

UPDATED: Creating your first list

Why you should wait before importing clients from other systems.

WAIT - Don't Import Existing Contacts Yet
6 Ways to Create Forms
11 Lectures 48:51

This lesson gives an overview of five different ways you can get contacts into your lists.

UPDATED: Different Ways to Add Contacts to a List

Creating your first form. Simple.
UPDATED: Creating a Form

How to setup your confirmation email for double optin. Create the pages that a subscriber sees when they signup, confirm or have an Active Campaign error.
UPDATED: Key Settings

UPDATED: Styling Your Form

How to add your form using the HTML method for text widgets in Wordpress or other sites builders that take html.
UPDATED: Adding Your Form to Websites

How to add your form to a Facebook Tab. How to change the tab name and change the order on your Facebook page.

UPDATED: Add Your Form To Facebook

How to add a form using the ActiveCampaign WordPress Plugin.

UPDATED: Adding Your Form Using The WordPress Plugin

How to use the form method with third parties that take the form code includes a quick optimisation trick. Uses instabuilder 2 as an example.
UPDATED: Using Third Party Systems - General

How to integrate Active Campaign with OptimizePress 2 using the API method.

UPDATED: Using Third Party Systems - OptimizePress

ThriveLeads is a powerful wordpress plugin for popup boxes, sidebar forms, in content signups and content locking. This lesson takes you through the integration with Active Campaign.

UPDATED: Using ThriveLeads

NEW NOV: Integrating with ClickFunnels
Creating Automations - The Power Under the ActiveCampaign Engine
12 Lectures 33:01

Overview of automations and the drag and drop automation editor of Active Campaign.

Preview 04:57

This lecture looks at the different triggers for automations.
UPDATED: How An Automation Starts

This lesson looks at the different tasks that can be added to an automation from sending an email, tagging a client with interests to interacting with other websites.

UPDATED: The Tasks In An Automation

Making your automation live.
UPDATED: Automation Publishing


While automations can be triggered by subscriptions, tags added or forms submitted you can also trigger than manually.
UPDATED: Starting Automations Manually

How to see where a person is in an automation.
UPDATED: Watching an Automation Work

This lesson wraps up automations for now until we have looked at other areas such as tagging.
UPDATED: Automations Summary For Now

NEW MARCH: Automation Notes

NEW MARCH: Automation Recipes

NEW MARCH: Don't Let Your Automations Get Too Long

One common problem is adding to automations. For example I have one message for my sequence ready but the next two are still being written. I want to go live and add these later how do I do it? Find out in the video below from my ActiveCampaign course.
NEW JAN: Adding To Automations - The Right Way
Tags - Getting to Know Your List and Their Preferences
4 Lectures 04:46

What are tags and their uses.


This lesson looks at the three different places tags are used in automations.

Tags in Automations

How to add a tag to a contact manually.

Adding Tags Manually

The tag manager is a powerful tool for seeing overall numbers of people with different tags and interaction with them.

Tag Manager
Moving Contacts From Other Systems
3 Lectures 04:55

This lesson looks at how to export from AWeber.

Exporting From AWeber

This lesson looks at how to export from Mailchimp.

Exporting From Mailchimp

UPDATED: Import Into Active Campaign
Campaigns - Broadcasting To Your List
8 Lectures 28:23

How to create a simple broadcast email campaign in Active Campaign.

Simple Campaign

How to mail to a subset of your list using segmenting.

Segmenting Your List

This lesson looks at the Email Editor in more detail, how different drag and drop elements work. How to get the best looking emails.

The Email Editor - In Depth

The Email Editor has a powerful feature which allows you to add and remove content of emails based on each contacts details. For example do that have a particular tag. A much underused feature learn more here.

NEW: Conditional Content in Emails

Why and how to send a split test email with different subject lines.

Split Testing Subject Only

How to send split test emails with different subjects and bodies.

Split Testing Subjects and Bodies

This lesson shows a shortcut to make creating email for broadcast or automation as quick as possible.

The Template Management Shortcut

How to resend the same message to those who didn't open last time. Also how to duplicate an existing campaign.

Resending a Campaign to Non Openers
Contact Management
3 Lectures 07:45

How to manually add a new contact.

Manually Adding a Contact

Viewing a contact and the level of information and detail you can see within the contact details.

Viewing Contacts

NEW JAN: Moving Contacts From One List to Another
10 More Sections
About the Instructor
Rob Wilson
4.1 Average rating
187 Reviews
5,144 Students
9 Courses
Business Development Marketer

Founder of the BizSysMan, building business improving systems.

Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment.

Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing.

Also loves WordPress and PHP programming :)