This course teaches you an intuitive and novel way to setup and analyze a/b tests on your website so that you can come to the correct conclusions. Don't be one of the many people who just starts running tests without a clear understanding of how to set it up and analyze correctly. You will save yourself hours of arguing and months (or even years) of making decisions based on misinterpretations of what the data is telling you.
What we'll cover in this course... how to setup an a/b test and analyze it so you come to the right conclusions.
What we won't... a bunch of boring statistics. (PS If you like boring statistics, check out my other course on the topic!)
Jared Waxman works at Yahoo! in Sunnyvale CA where he serves as Senior Director of Growth.
Previously he worked for Adobe in San Jose CA, where he served as Group Manager for Online Optimization & Analytics for Adobe.
In his nearly twenty years of experience in Silicon Valley where he gained experience in website optimization, web analytics, and growth hacking he has been on both the tools-side and the client-side, beginning as Director of Product Management for Alexa Internet's web measurement division, before working with Amazon and Intuit. He holds a Bachelors of Science from Yale University.