5 Low-Cost Ways to Get Clients Now

The Fastest Ways to Get More Clients & Grow Your Business
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  • Lectures 7
  • Contents Video: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 7/2013 English

Course Description

 

Is your marketing taking too long and not bringing you the results you want? Is it costing you too much money?

You want low-cost and super-fast ways to attract more clients that work, and I want to share them with you in this course.

The strategies I’m going to share with you will get you into immediate action and produce quick results, meaning more clients. It’s all about leveraging your existing connections and stepping up your visibility.

I still absolutely support medium-term and longer-term marketing strategies like offering a valuable free giveaway and ezine. And you can continue to do these strategies in parallel with the faster strategies that I am going to focus on in this seminar that will allow you to attract more clients in less time.

The marketing strategies I’m going to cover apply to your business, whether you’re a B2B or B2C or you sell products, services, or both.

And they also work whether or not you have a brick-and-mortar store or if you’re online, or a combination of both.


What Is Covered


1.  Referrals

a.  How to ask for them
b.  Who to ask
c.  3 Tips for asking
d.  When to ask
e.  How to thank people who give you referrals


2.  Direct Business

a.  Who you can ask
b.  How to ask


3.  Speaking

a.  How to arrange it yourself and 4 formats to choose from (it doesn’t have to be ‘in person’ and it doesn’t have to be ‘live’)
b.  How to promote a talk you arrange
c.  Have someone else arrange it for you and 2 formats to choose from
d.  Strategies about free vs. paid speaking


4.  Strategic Alliances

a.  5 examples of strategic alliances
b.  4 reasons to be specific with your Strategic Alliance Partners
c.  How to reward Strategic Alliance Partners
d.  7 ways Strategic Alliance Partners can promote you to their audiences


5.  Get Promoted by Others

a.  4 ways other people can promote you

What are the requirements?

  • Someone willing to take action.

What am I going to get from this course?

  • You will get more clients, in less time, once you implement your action plan.

What is the target audience?

  • Entrepreneurs and Small Business Owners looking for more clients.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
02:06

The strategies I’m going to share with you will get you into immediate action and produce quick results, meaning more clients. It’s all about leveraging your existing connections and stepping up your visibility.

I still absolutely support medium-term and longer-term marketing strategies like offering a valuable free giveaway and ezine. More about that here: http://www.fireflycoaching.com/vfg.

You can continue to do these strategies in parallel with the faster strategies that I am going to focus on in this webinar that will allow you to attract more clients in less time.

Before you start your marketing strategies, you need to be very clear about who your clients are and what problem you help them solve. And you need to be able to clearly answer the question, “What do you do?”

This link will help you do just that: http://www.fireflycoaching.com/pitch/

Section 2: Ask for Referrals
08:04

1.  Ask for Referrals

a.  How to ask

  i.  Email

  ii.  Phone

  iii.  In person

b.  Who

  i.  Current clients

  ii.  Previous clients

  iii.  People in your personal network

  iv.  People in your professional network

c.  Format and tips for asking

  i.  Format & Tips for Asking

1.  Only ask for one person

2.  Give context

  ii.  Email Introduction

1.  Once you get permission

2.  Write sample text

  iii.  Promo Piece

1.  Physical or Virtual

d.  When to ask

  i.  When you start working together

  ii.  After a free sample session

  iii.  After a sample product is given

  iv.  After a purchase

  v.  At the end of a project

  vi.  It’s never too late to ask

e.  Give Referrals

f.  Thank People Who Give You Referrals

  i.  Phone call

  ii.  Email

  iii.  Card in the mail

  iv.  Small Gift

1.  Coffee or tea with a cup

2.  Gourmet food basket

3.  Designer Chocolate

4.  A relevant book

5.  A bottle of wine

g.  Additional Resources: http://www.fireflycoaching.com/referrals/

Section 3: Ask for the Business Directly
02:30

1.  Ask for the Business Directly

a.  Ask for the business directly

  i.  People you know well

  ii.  Ask previous clients for new business

b.  How to ask?

  i.  Email

  ii.  Phone

  iii.  In Person

Section 4: Speak to a Group of Potential Clients
13:49

1.  Speak to a Group of Potential Clients

a.  Topic for your talk Create a Fabulous Title for your talk (‘How To’ or ‘Top 10’). You can talk about the ‘Top 5 Pitfalls of X to Avoid’ or ‘How to Avoid xxx’. For more on how to create a great headline here are some resources:

  i.  http://www.fireflycoaching.com/are-you-making-these-5-mistakes-with-your-headlines/

  ii.  http://www.fireflycoaching.com/5-headline-mistakes-to-avoid/

  iii.  http://www.the60dayexperiment.com/Downloads/Abraham_100BestHeadlines.pdf

  iv.  http://onbloggingwell.com/wp-content/uploads/2009/10/102-headline-formulas.pdf

b.  That You Arrange

  i.  In Person

  ii.  Teleclass (live or recorded) http://www.freeconferencecalling.com

  iii.  Webinar (live or recorded) http://www.winningwebinarsblueprint.com/ free ebook with an overview of options. I used http://www.gvoconference.com for this webinar.

  iv.  Video

c.  Promoting Your Talk

  i.  On Your Website (sidebar) and/or using http://www.hellobar.com

  ii.  In Your Ezine

  iii.  On Social Media

  iv.  If it’s a ‘live’ event create a Facebook Event.

  v.  Ask Others to Promote It (Center of Influence COI List) create a ‘Share’ page http://www.fireflycoaching.com/secrets-to-getting-people-to-spread-the-word/

d.  That Someone Else Arranges For You

  i.  Be Interviewed by Someone

1.  Audio (telephone)

2.  Video (split screen) Example from the webinar http://www.therisetothetop.com/

  ii.  Speak at an Event Someone Else Plans

  iii.  How to Make it Happen

1.  Ask people you know and do research about events where you can speak.

e.  Free vs. Paid Speaking

  i.  The goal is to get business so if you can get business from speaking for free then great.

  ii.  Getting paid to speak is ideal.

  iii.  How much to ask depends on a lot of things: your experience, the budget of the organization, market prices, and the value you bring. Do what feels right for you and remember your time and expertise are valuable.

f.  Additional resources:

  i.  Example of a share page: http://www.fireflycoaching.com/share

  ii.  More tips about speaking http://www.fireflycoaching.com/speaking/

  iii.  Video Tips http://wwww.fireflycoaching.com/video-tips Video Screen Cast Tips http://www.simplicityadmins.ch/2013/04/screencastguid/

Section 5: Create Strategic Alliances
09:08

1.  Strategic Alliances

a.  A strategic alliance is simply a partnership between two people who share the same ideal clients but offer different products or services. Strategic Alliances are also great because they leverage your marketing efforts because a partnership allows you to market to many people via your partners (one-to-many) instead of one-to-one. Strategic Alliances are also a Triple Win because: 1. Your partners win because they are able to be a resource and help someone find what they need as well as receive an incentive for their effort. 2. The person who buys the products/services wins because they find what they need. 3. And you win because you have a new client.

b.  Examples of Strategic Alliances:

  i.  Nutritionist and a Personal Trainer or Gym

  ii.  Language School and a Relocation Agency 

  iii.  Massage Therapist and a Hair Salon

  iv.  Professional Organizer and a Moving Company

  v.  Website Designer and a Copy Writer

c.  How to ask?

  i.  Same options as for Referrals & Asking for Business Directly (email, in person, call)

d.  Why You Need to Be Specific with Your Agreements

  i.  The agreement is vague and undefined.

  ii.  The people may not fully understand what the other does.

  iii.  People are busy and forget.

  iv.  Both people may be waiting to ‘get something’ first before they get into action to help the other.

e.  How to Reward Strategic Alliances

  i.  A percentage of each sale

  ii.  A predefined amount of your products/services

f.  7 Ways Your Strategic Alliance Partners can Help You

  i.  They mention your company in their newsletter

  ii.  They give a coupon for a sample of your products/services or give the actual product sample (leave your postcards or business cards in their waiting room or lobby at a trade show)

  iii.  They send a special letter or email to their clients introducing them to your products/services and perhaps offering them a special deal

  iv.  They add your website link to their website

  v.  They mention your business on social media (Twitter, Facebook, LinkedIn, etc.)

  vi.  They let you guest post on their blog

  vii.  They invite you to Speak to their clients (can use all of the speaking options we already discussed)

g.  Stay in Touch on a Regular Basis

  i.  Check in monthly or at least quarterly

  ii.  Talk about how it’s going, what can be improved

h.  Additional resources: http://www.fireflycoaching.com/triple-win-marketing-the-power-of-strategic-alliances/

Section 6: Ask Others to Promote You
04:30

1.  Ask Others to Promote You

a.  Make your COI’s List (Centers of Influence)

b.  Social Media

  i.  Twitter

  ii.  Facebook

  iii.  LinkedIn

c.  Create a ‘Share’ page on your website or blog

d.  Email

e.  Ezines

f.  Blog Posts

g.  Additional Resources:

  i.  Article http://www.fireflycoaching.com/secrets-to-getting-people-to-spread-the-word/

  ii.  Example of a ‘Share’ page http://www.fireflycoaching.com/share/

Section 7: Action Plan Template & Wrap Up
05:24

1.  Get clear about WHO you serve and WHAT your solution is.

2.  Choose which of the 5 Low-Cost Ways to Get Clients Now you will take action on.

3.  Use the Action Plan Template to map out your actions.

4.  Take those actions and plan them into your agenda. Take daily action!

Let’s Connect

If you don’t already have it, get my FREE Report at my website http://www.FireflyCoaching.com

If you’d like more support with creating your Valuable Free Giveaway and Ezine or support with other marketing issues be sure to Check out my 1 on 1 Business Growth Coaching Packages on my website: http://www.fireflycoaching.com/services/business-coaching/

I’d love to connect with you on Twitter http://www.twitter.com/FireflyCoaching and on

Facebook: http://www.facebook.com/fireflycoaching 

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Instructor Biography

Stephanie Ward, Marketing Coach for Growing Entrepreneurs

Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Stephanie is known for helping business owners get clear about their businesses and then generating marketing ideas that are a perfect fit for them.

Her passion is to help small business owners grow their businesses into long-term sustainable enterprises and have a great life at the same time. She does this by combining her business and marketing background, her coaching skills, as well as her own personal experience. Her formal education consists of a Master’s degree in Communication and BBA degree in Business Management.

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