My intention is to greatly expand as many people's business perspective, which is why a priced it at Udemy's lowest pricing tier. When this course was originally launched it was $388.00, and now it's only $20.You will not find a more progressive branding course anywhere. I am a former Partner with the Gallup Organization, learning brand and management consulting from the best. I am now imparting this knowledge and wisdom onto my students. I personally guarantee that your experience will be excellent, so long as you pursue the learning with open mindedness and vigor.
Greatly expand your perspective on brand building ~ Guaranteed!!!
If you’ve ever wanted to learn something new that would catapult your career and your company by positioning you at the forefront of the latest business trend, then this course on 21st century brand building is for you.
I’ve designed this course to impart my knowledge, skills, and experience to you as it relates to building a successful brand. The invaluable information contained in this course is a culmination of Gallup’s best research in human psychology in the workplace, research regarding behavioral economics, the grounding of the new paradigm of 21st century business, and our vision for building a regenerative economy.
This is an advanced course in 21st century brand building, though it’s laid out in such a way whereby high school students, college students, corporate executives, established entrepreneurs, budding entrepreneurs, strategic consultants, executive coaches, and human resource experts will all greatly benefit by this one-of-a-kind training program. It is my personal download of virtually everything I know about building a successful brand that is fitting for the 21st century. If you want to be armed with a new perspective of business, helping to differentiate yourself and your company, then this course is right for you.
In this course, you will learn about:
~ the new paradigm of 21st century business
~ the new context for 21st century brand building
~ how behavioral economics will evolve our next economy
~ an emerging trend of eXpansive entrepreneurism
~ a model to build a highly successful brand
~ Gallup’s research on maximizing human performance
~ And, how to leverage all of this information to strategically build the most
successful brand for (yourself and) your company.
Everyone learns differently, which is why I have developed this course to accommodate the different learning styles. This course includes:
~ a comprehensive 44-page workbook
~ 46 branding videos
~ audio files of all the videos
~ 246 PowerPoint slides of all of the content contained in the course
~ Live monthly Q&A conference calls to address questions, and facilitate a deeper
The information contained in this course includes the same information that I leveraged when doing brand consulting work with Gallup. Our minimum brand consulting engagement was $50,000, and went well into the 7-figures. This course will educate you for a fraction of the cost.
~ This course is only $20 (and was $388 when originally launched), and is guaranteed to change, and catapult the way you conduct business, and build your brand.
~ This course will arm you with information and strategies that none of your fellow
colleagues and competitors will have.
~ This course will change and evolve you as a progressive business leader.
All students have the option to receive a 30-minute brand consulting session with me to help guide them in building a successful brand. My fee for brand consulting is $500 an hour, so this bonus is multiple times more than the price paid for this course alone.
Take the first step to forever change yourself and your company, through building a powerful brand that is fitting for the 21st century. Take the leap of faith, as you have been led to here to realize that there’s a new and exciting way to build yourself, your company, and your brand. Click on the Take This Course button, to change your life now...
Welcome to 21st Century Brand Building. This video provides a high-level overview of the coursework.
Please download and print this workbook, as it is formatted to gather and organize your thoughts in preparation for your development of a strategic business plan or brand strategy.
This lecture describes the importance of having an effective (talent-based) selection process.
Robert “Bo” Lockwood is a 21st Century Inspirational Speaker, espousing the most progressive strategies for organizations, their culture, and their leaders to thrive. Additionally, Bo is an author, brand advisor and educator. His life’s purpose is working collaboratively in regenerating America, empowering Americans to regenerate all aspects of their lives: spiritually, physically, psychologically, emotionally, and economically.
Bo co-authored his first book, Regenerating America, which launched October 2013. He co-authored his second book, ESSENCE, A Gateway to eXpansive Living, which launched January 2014, and is currently writing his third book, The 21st Century Alchemist, which will be published in 2016.
Previously, Bo was a partner with the GALLUP Poll, responsible for the overall creation, leadership and growth of The Gallup Institute for Campus Engagement (GICE). GICE’s mission helps to build student-centric, accountability-driven, and trust-based institutions. Prior to transitioning to the higher education arena, he consulted various Fortune 1,000 companies (Johnson & Johnson, Campbell Soup Company, Merck, Honeywell, The Vanguard Group, YORK International, and Sovereign Bank) on how to brand and position their image—internally and/or externally.
While being on the GALLUP Speakers Bureau, Bo has been a guest speaker at universities and government institutions, including Harvard University, United States Air Force Academy, University of Pennsylvania, Duke University, Pennsylvania State University, Temple University, Nova Southeastern University, Drexel University, The Pentagon, and Capitol Hill.
His speaking engagements have also included corporate conferences, such as The Vanguard Group, NovaCare, Sovereign Bancorp, and YORK International. He has also spoken at national conferences, including the Association of Governing Board’s National Conference on Trusteeship; the Thurgood Marshall College Fund’s National Pinnacle of Progress; the Accrediting Council for Independent Colleges and Schools’ National Conference; Colleges and Universities Professional Association-Human Resources’ National Conference on Collaboration; and the Indiana University-Purdue University Assessment Institute Conference. In addition, he has been a guest on Emerald Planet TV and CN8 Money Matters Today.
Prior to GALLUP, Bo built and sold the largest special events company in Philadelphia, Continental-Lockwood Party Rental. With over 150 employees and 3 major warehouses serving the Philadelphia region, their clients included the Philadelphia Eagles, the Philadelphia Museum of Art, the Academy of Music, and Sports Illustrated at the 1996 Summer Olympic Games. They were also heavily involved in the Philadelphia-based events for both the 1996 Clinton/Gore and Dole/Kemp Presidential campaigns. He sold the company at the age of 32.
Bo’s number one priority in life is his family. He continually encourages them to follow their intuition and dreams. His favorite sports are motorcycling, Bikram, rugby, sailing, and Jujitsu.
· EMBA, University of Nebraska - Lincoln (2005)
· BS Finance, Pennsylvania State University (1988)
GALLUP Business Journal: Building a Brand in Higher Education
GALLUP Business Journal: Transformational Change in Higher Education
Regenerating America: Read Intro, Chapter 1 & 2