21st Century Branding | Powerful Brand Building Strategies
3.9 (19 ratings)
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21st Century Branding | Powerful Brand Building Strategies

How to Build a Powerful 21st Century Branding Strategy Through Leveraging Behavioral Economics
3.9 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,005 students enrolled
Created by Bo Lockwood
Last updated 5/2013
English
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Current price: $10 Original price: $20 Discount: 50% off
8 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 3 hours on-demand audio
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • After the completion of this course, you will be armed with progressive, forward-thinking information to build a powerful business identity through leveraging behavioral economics. In this course, you will learn about:
  • The new paradigm of 21st century business
  • The new context for 21st century brand building
  • How behavioral economics will evolve our next economy
  • An emerging trend of eXpansive entrepreneurism
  • A model to build a highly successful brand
  • Gallup’s research on maximizing human performance
  • And, how to leverage all of this information to strategically build the most successful brand for (yourself and) your company
View Curriculum
Requirements
  • Ability to print off the 44-page workbook to reference throughout the course.
  • This course provides a new perspective through which to view business and branding in the 21st century. No prior business experience or prerequisite coursework is required.
Description

My intention is to greatly expand as many people's business perspective, which is why a priced it at Udemy's lowest pricing tier. When this course was originally launched it was $388.00, and now it's only $20.You will not find a more progressive branding course anywhere. I am a former Partner with the Gallup Organization, learning brand and management consulting from the best. I am now imparting this knowledge and wisdom onto my students. I personally guarantee that your experience will be excellent, so long as you pursue the learning with open mindedness and vigor.

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Greatly expand your perspective on brand building ~ Guaranteed!!!

If you’ve ever wanted to learn something new that would catapult your career and your company by positioning you at the forefront of the latest business trend, then this course on 21st century brand building is for you.

I’ve designed this course to impart my knowledge, skills, and experience to you as it relates to building a successful brand. The invaluable information contained in this course is a culmination of Gallup’s best research in human psychology in the workplace, research regarding behavioral economics, the grounding of the new paradigm of 21st century business, and our vision for building a regenerative economy.

This is an advanced course in 21st century brand building, though it’s laid out in such a way whereby high school students, college students, corporate executives, established entrepreneurs, budding entrepreneurs, strategic consultants, executive coaches, and human resource experts will all greatly benefit by this one-of-a-kind training program. It is my personal download of virtually everything I know about building a successful brand that is fitting for the 21st century. If you want to be armed with a new perspective of business, helping to differentiate yourself and your company, then this course is right for you.

In this course, you will learn about:
~ the new paradigm of 21st century business
~ the new context for 21st century brand building
~ how behavioral economics will evolve our next economy
~ an emerging trend of eXpansive entrepreneurism
~ a model to build a highly successful brand
~ Gallup’s research on maximizing human performance
~ And, how to leverage all of this information to strategically build the most
successful brand for (yourself and) your company.

Everyone learns differently, which is why I have developed this course to accommodate the different learning styles. This course includes:
~ a comprehensive 44-page workbook
~ 46 branding videos
~ audio files of all the videos
~ 246 PowerPoint slides of all of the content contained in the course
~ Live monthly Q&A conference calls to address questions, and facilitate a deeper
understanding

The information contained in this course includes the same information that I leveraged when doing brand consulting work with Gallup. Our minimum brand consulting engagement was $50,000, and went well into the 7-figures. This course will educate you for a fraction of the cost.
~ This course is only $20 (and was $388 when originally launched), and is guaranteed to change, and catapult the way you conduct business, and build your brand.
~ This course will arm you with information and strategies that none of your fellow
colleagues and competitors will have.
~ This course will change and evolve you as a progressive business leader.

All students have the option to receive a 30-minute brand consulting session with me to help guide them in building a successful brand. My fee for brand consulting is $500 an hour, so this bonus is multiple times more than the price paid for this course alone.

Take the first step to forever change yourself and your company, through building a powerful brand that is fitting for the 21st century. Take the leap of faith, as you have been led to here to realize that there’s a new and exciting way to build yourself, your company, and your brand. Click on the Take This Course button, to change your life now...

Who is the target audience?
  • High School Students
  • College Students
  • Corporate Executives
  • Established Entrepreneurs
  • Budding Entrepreneurs
  • Strategic Consultants
  • Executive Coaches
  • Human Resource Experts
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 57 Lectures Collapse All 57 Lectures 10:49:54
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21st Century Brand Building
4 Lectures 03:21

Welcome to 21st Century Brand Building. This video provides a high-level overview of the coursework.

Preview 01:40

Please download and print this workbook, as it is formatted to gather and organize your thoughts in preparation for your development of a strategic business plan or brand strategy.

Download Workbook
41 pages

Download PowerPoint (Keynote) Silde Images
247 pages

Audio file of Section 1: Welcome & Course Outline video.
Audio - Section 1: Welcome & Course Outline
01:41
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Introduction.
10 Lectures 01:20:44
This video provides an overview of Section 2: Introduction.
Preview 01:21

This lecture begins to establish the appropriate mindset for 21st century brand building, defining some of the reasons we must change our ways...
"Y" Do We Need to Change?
05:36

The lecture differentiates the old paradigm of 20th century business with the new paradigm of 21st century business.
What is the New Paradigm of 21st Century Business?
11:19

The lecture describes the key attributes that define 21st century brand building.
What is 21st Century Brand Building?
02:13

This lecture describes the key attributes of effective brand management.
What is Effective Brand Management?
02:11

This lecture defines and describes the importance of behavioral economics.
What is Behavioral Economics?
02:35

This lecture defines eXpansive entrepreneurism, as well as the eXpansive entrepreneur.
Who are eXpansive entrepreneurs?
06:03

This lecture reviews the pg.path model, in which the balance of this training course is built upon.
What is the PrincetonGreen Path (pg.path) Model?
04:26

This lecture defines the meaning of regenerative, as well as the meaning of a regenerative economy.
What is Regenerative?
04:36

Audio file of Section 2: Introduction videos.
Audio - Section 2: Introduction
40:24
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Leadership
10 Lectures 57:54
This video provides an overview of Section 3: Leadership.
Preview 01:13

This lecture defines eXpansive leadership, as well as the attributes of an eXpansive leader.
eXpansive Leadership
02:32

The lecture describes the importance of establishing the vision.
Establishing the Vision
02:25

This lecture defines the differences between purpose and mission, as well as the importance of establishing clarity for both.
Defining a Clear Purpose & Mission
04:04

This lecture defines the right perspective for building a strong brand, which is "it's about people."
Defining a Right Perspective
04:41

This lecture describes the aspects of a brand, and how everything and everyone have a brand image associated with it.
Defining a Brand Image 1 of 3
05:01

This lecture discusses the reality that a company's brand image is created from inside-out.
Defining a Brand Image 2 of 3
04:09

This lecture discusses the importance of creating a powerful logo.
Defining a Brand Image 3 of 3
02:41

This lecture discusses the importance of aligning eXpansive leadership principles with a company's branding efforts.
eXpansive Leadership Principles
01:29

Audio file of Section 3: Leadership videos.
Audio - Section 3: Leadership
29:39
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Foundation
10 Lectures 52:18
This video provides an overview of Section 4: Foundation.
Preview 01:10

This lecture discusses the importance of building a company on a sturdy foundation, utilizing the right mechanics to foster a strong brand.
The Right Mechanics
01:08

This lecture compares and contrasts the old paradigm traditional model to the new paradigm inverted model, helping to establish your brand in the marketplace.
The Right Organizational Structure
03:45

This lecture discusses the importance of building a company on the right operating model to increase the likelihood of long-term success.
The Right Operating Model
02:50

This lecture discusses the importance of having the right products and services.
The Right Products and Services
07:14

This lecture discusses the importance of utilizing the right implementation plan.
The Right Implementation Plan
01:42

The lecture discusses a powerful strategy of positioning education to build a stronger brand.
The Right Positioning of Education
01:59

This lecture discusses the importance of establishing the right sales approach to build effective and consistent sales efforts, elevating your success and strengthening your brand.
The Right Sales Approach
04:26

The lecture discusses the importance of developing an effective compensation model.
The Right Compensation Model
03:46

Audio file of Section 4: Foundation videos.
Audio - Section 4: Foundation
24:18
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The Right People
7 Lectures 48:15
This video provides an overview of Section 5: The Right People.
Preview 01:14

This lecture describes the importance of having an effective (talent-based) selection process.

Attracting The Right People
06:49

This lecture discusses the importance of building an effective (talent-based) selection process to bring the right people into your company, who will naturally provide an excellent brand experience with your customers.
Having an Effective Selection Process
06:30

This lecture describes the importance of building a seamless on-boarding process for new employees.
Having an Effective On-Boarding Process
01:50

This lecture discusses why you ought to build a strengths-based organization to maximize the human potential of your company.
Diversity as a Strength
02:03

This lecture discusses how and why to view diversity as a strength.
Leveraging Strengths
05:40

Audio file of Section 5: The Right People videos.
Audio - Section 5: The Right People
24:09
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An Engaged Culture
6 Lectures 51:16
This video provides an overview of Section 6: An Engaged Culture.
Preview 01:33

This lecture discusses Gallup research regarding cultural engagement.
Building an Engaged Culture 1 of 2
06:35

This lecture discusses the methodology for cultural engagement assessments.
Building an Engaged Culture 2 of 2
05:12

This lecture reviews the Gallup Q12 items.
The Gallup Q12 1 of 2
08:06

This lecture discusses the application of the Q12 principles.
The Gallup Q12 2 of 2
04:11

Audio file of Section 6: An Engaged Culture videos.
Audio - Section 6: An Engaged Culture
25:39
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An Engaged Customer Base
5 Lectures 42:30
This video provides an overview of Section 7: An Engaged Customer Base.
Preview 01:20

The lecture reviews the Gallup CE11 items.
Building an Engaged Customer Base 1 of 2
10:44

This lecture discusses the application of the CE11 principles.
Building an Engaged Customer Base 2 of 2
05:13

This lectures discusses the five key takeaways for customer/employee engagement.
Five Key Takeaways of Customer/Employee Engagement
03:57

Audio file of Section 7: An Engaged Customer Base videos.
Audio - Section 7: An Engaged Customer Base
21:16
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A Thriving Community
3 Lectures 17:38
This video provides an overview of Section 8: A Thriving Community.
Preview 01:00

The lecture describes the brand strategy of building a thriving community.
Building a Thriving Community
07:49

Audio file of Section 8: A Thriving Community videos.
Audio - Section 8: A Thriving Community
08:49
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Additional Resources
2 Lectures 07:58
This video provides an overview of Section 9: Additional Resources.
Resources for Continued Learning & Support
03:59

Audio file of the Section 9: Additional Resources video.
Audio - Section 9: Additional Resources
03:59
About the Instructor
Bo Lockwood
3.9 Average rating
19 Reviews
3,005 Students
1 Course
Speaker. Author. Educator. Advisor.

Robert “Bo” Lockwood is a 21st Century Inspirational Speaker, espousing the most progressive strategies for organizations, their culture, and their leaders to thrive. Additionally, Bo is an author, brand advisor and educator. His life’s purpose is working collaboratively in regenerating America, empowering Americans to regenerate all aspects of their lives: spiritually, physically, psychologically, emotionally, and economically.

Bo co-authored his first book, Regenerating America, which launched October 2013. He co-authored his second book, ESSENCE, A Gateway to eXpansive Living, which launched January 2014, and is currently writing his third book, The 21st Century Alchemist, which will be published in 2016.

Previously, Bo was a partner with the GALLUP Poll, responsible for the overall creation, leadership and growth of The Gallup Institute for Campus Engagement (GICE). GICE’s mission helps to build student-centric, accountability-driven, and trust-based institutions. Prior to transitioning to the higher education arena, he consulted various Fortune 1,000 companies (Johnson & Johnson, Campbell Soup Company, Merck, Honeywell, The Vanguard Group, YORK International, and Sovereign Bank) on how to brand and position their image—internally and/or externally.

While being on the GALLUP Speakers Bureau, Bo has been a guest speaker at universities and government institutions, including Harvard University, United States Air Force Academy, University of Pennsylvania, Duke University, Pennsylvania State University, Temple University, Nova Southeastern University, Drexel University, The Pentagon, and Capitol Hill.

His speaking engagements have also included corporate conferences, such as The Vanguard Group, NovaCare, Sovereign Bancorp, and YORK International. He has also spoken at national conferences, including the Association of Governing Board’s National Conference on Trusteeship; the Thurgood Marshall College Fund’s National Pinnacle of Progress; the Accrediting Council for Independent Colleges and Schools’ National Conference; Colleges and Universities Professional Association-Human Resources’ National Conference on Collaboration; and the Indiana University-Purdue University Assessment Institute Conference. In addition, he has been a guest on Emerald Planet TV and CN8 Money Matters Today.

Prior to GALLUP, Bo built and sold the largest special events company in Philadelphia, Continental-Lockwood Party Rental. With over 150 employees and 3 major warehouses serving the Philadelphia region, their clients included the Philadelphia Eagles, the Philadelphia Museum of Art, the Academy of Music, and Sports Illustrated at the 1996 Summer Olympic Games. They were also heavily involved in the Philadelphia-based events for both the 1996 Clinton/Gore and Dole/Kemp Presidential campaigns. He sold the company at the age of 32.

Bo’s number one priority in life is his family. He continually encourages them to follow their intuition and dreams. His favorite sports are motorcycling, Bikram, rugby, sailing, and Jujitsu.

EDUCATIONAL BACKGROUND

· EMBA, University of Nebraska - Lincoln (2005)

· BS Finance, Pennsylvania State University (1988)

RELATED RESOURCES

GALLUP Business Journal: Building a Brand in Higher Education

GALLUP Business Journal: Transformational Change in Higher Education

Regenerating America: Read Intro, Chapter 1 & 2