13 Fan Page Strategies That Trump Facebook's Algorithm

Learn overlooked Facebook marketing strategies that trump the algorithm blocking your fan page content from fans.
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  • Lectures 8
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

With the recent changes in how Facebook delivers content to news feeds, fan or business pages have seen a dramatic decrease in the reach of their content. In fact, the organic reach of fan page content has been cut down to 6.5% according to recent reports. How does this impact your business?

As a fan page administrator, if you're using Facebook to attract new business leads and market to prospects, the majority of those that have liked your page will not see your efforts organically anymore. The days of expecting your fan page content to reach all that liked your page have come to an end! You must now pay for that full reach and develop new strategies.

This course will show you how to work around the algorithm that's blocking your fan page content and how to do it for free. It will also introduce you to Facebook ads, which too have undergone changes in the last few months.

Included in this course are:

  • 7 instructional videos sharing overlooked Facebook marketing techniques
  • A content creation resource guide in PDF format
  • Bonus slide presentation introducing the new Facebook ads and the Power Editor

It will take approximately 1 hour to 1 hour and a half to view all course materials. Taking notes is advisable so that you can begin implementing the information immediately.

What are the requirements?

  • Facebook business or fan page
  • Facebook personal profile

What am I going to get from this course?

  • By the end of this course you will know what Facebook uses to filter what content reaches personal news feeds.
  • After taking this course you will have 12 proven yet overlooked strategies that will increase the reach, exposure, and engagement of your fan page content without ads.
  • By taking this course you will also be introduced to the different kinds of paid ads that can increase the reach and engagement of your fan page content.
  • After viewing all course materials you will better understand how the recent Facebook changes impact business pages, and what strategies to implement to ensure your page's success on the platform.

Who is the target audience?

  • Small business owners
  • Entrepreneurs
  • Solopreneurs
  • Facebook fan page admins

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction

Learn more about instructor, Alice Fuller, Principle Consultant, Sheer Social, and the purpose of this course.

Section 2: How Facebook's Algorithm Works

Learn how Facebook's algorithm changes negatively impact your fan pages and how you market to your audience.

Section 3: 13 Fan Page Strategies That Trump Edgerank

Learn how the frequency of your post can affect your fan page's content reach, as well as using Facebook notifications and post urls.


Learn how off-site tools and your personal profile can help you trump Facebook's algorithm for the better.


Learn little more fan page methods that boost the reach of your fan page's content including turning certain old post into new posts.


Learn the last of the 13 strategies that trump Facebook's algorithm that includes improved content, networking, and ads.

Section 4: Bonus Material
22 pages

Slide presentation introducing Facebook ads since the recent 2014 changes and Power Editor. In this presentation you'll learn:

  • The different kinds of Facebook ads and their placement
  • Facebook ad creation tips including images and text
  • What is the Power Editor and when to use it
  • How to use a 3rd party tool to target Facebook group members in your ad campaigns

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Instructor Biography

Alice Fuller, Principal Consultant, Sheer Social

As Founder and Principal Consultant of Sheer Social, a boutique social media marketing business, I train small business owners and solopreneurs how to implement results-driven social media marketing strategies and campaigns. Some of my clients over the years have included AARP, Bio Ionic Professional Hair Care, Heineken USA, CoachArt.org, the Hollywood Black Film Festival, MS & L PR, and Eaddy Perry & Associates PR.

It all began in 2007 with a personal entertainment blog focusing on working in Hollywood's entertainment industry, and seven years later blogging blossomed into full social media marketing training and consulting.

My specialties are in content creation, social media strategy, and of course, training. I thoroughly enjoy equipping and empowering professionals with the knowledge and tools they need to navigate successfully the ever changing social media marketing landscape.

When I'm not helping clients, I fall back to what brought me to Los Angeles in the first place--television and film. I support and sometimes work in the production of indie films, and blog for online entertainment sites by providing film reviews, celebrity interviews, and event coverage.

To learn more be sure to visit my website and sign up for the Sheer Social newsletter.

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