YouTube Traffic Alchemy: Rank Videos, Get Traffic and Sales
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YouTube Traffic Alchemy: Rank Videos, Get Traffic and Sales

How To Easily Transform Simple Videos Into Traffic, Leads and Sales for Your Business.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25 students enrolled
Created by Andrew Gunn
Last updated 9/2016
English
Price: $95
30-Day Money-Back Guarantee
Includes:
  • 10 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create YouTube videos that get results for your business and marketing, such as traffic, leads and sales.
  • Optimise your YouTube channel and video content to be easily found and seen on Google and YouTube.
  • Rank videos on the first page of YouTube and Google.
  • Create, brand and build your YouTube Channel to have authority, engagement and impact.
View Curriculum
Requirements
  • You will need a reliable Internet connection and access to Google and YouTube.
  • Google Chrome browser is a recommended option, but other browsers will also perform just as well.
Description

YouTube Traffic Alchemy is a no fluff, ‘real world’ training for business owners, entrepreneurs, digital marketers, speakers, coaches and 'newbies' who want to leverage the power of video and YouTube to drive traffic, leads and sales for their business and brand... even if you've never used video before. In a word, Video is the most powerful marketing tool there is, yet you still have a chance to dominate your niche or industry via YouTube and Google.

YouTube Traffic Alchemy is a step-by-step, A-Z course with actionable strategies and methods designed to get you results with your online video. It teaches you how to get simple ‘high-converting’ videos ranked and found on the first page of Google and YouTube, and get your business and brand easily found and seen, and by doing so drive new customers, clients and subscribers to you. You'll learn how to make YouTube and Google work for you without using any unscrupulous or spammy tricks. 

Graphically and visually presented in carefully structured and easy to follow modules, YouTube Traffic Alchemy goes deep into the subject (10 hours of Uber valuable training!), and once completed will have you an expert in your own right, creating high-converting videos, optimising them and ranking them on YT and Google, and driving traffic and leads to your business, brand, event, channel, website or blog. 

Who is the target audience?
  • The course is designed for people who are both new to video and the more experienced video user. This course is suitable for business owners, entrepreneurs, marketers, speakers, coaches, and ‘newbies’.
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Curriculum For This Course
56 Lectures
10:09:11
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WELCOME! Start Here
2 Lectures 19:36

Introduction and welcome to YouTube Traffic Alchemy, with course creator and Instructor Andrew Gunn.

As an extra gift to my students I'm offering my FREE Report, entitled "Online Video Success Secrets", which you can access here: http://FreeReport.VideoSeen.co.uk

Preview 03:07

An introduction to YouTube's essential features and options that relate to using YouTube for business, branding, video ranking and marketing.

Introduction & Overview of YouTube
16:29
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MODULE 1 - First Things First
4 Lectures 45:42

Introduction by Andrew Gunn to the topics to be covered in Module 1.

Introduction to Module 1
00:52

The simple but essential steps to signing up for Google + and creating a Google account. Without a Google account you can't create a YouTube Channel, and this Lecture show you how to do both.

Signing Up to Google and Creating Your YouTube Channel
09:27

Simply that. How to set up your YouTube channel correctly, so that it's ready for your awesome video content and is optimised for business, branding and marketing. Part 2 coming up next...

How To Set Up Your YouTube Channel (Part 1)
16:42

Second and final Part of how to set up your YouTube channel correctly, so that it's ready for your awesome video content and is optimised for business, branding and marketing.

How To Set Up Your YouTube Channel (Part 2)
18:41
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MODULE 2 - The Key Is In The Words (Keywords)
6 Lectures 01:19:56

Introduction by Andrew Gunn to the topics to be covered in Module 2.

Introduction to Module 2
01:03

The alchemy begins here! Part 1 of essential keyword research and selection, and why it's the important first step to optimising and ranking your videos on Google and YouTube.

Essential Keyword Research (Part 1)
20:06

Part 2 of your essential keyword research and selection. Without this your videos will be dead in the water...

Essential Keyword Research (Part 2)
10:53

The third and final Part of your essential keyword research and selection.

Essential Keyword Research (Part 3)
16:47

The Google Keyword Planner is your invaluable (free) tool for your keyword research and selection. In this Lecture we look at how to sign up for it and how to use it effectively and strategically.

Google Keyword Planner
18:44

In this Lecture we look at some other 'ninja' keyword research tools and tricks to supercharge your keyword selection.

Keyword Research Extra - (Search Suggestions)
12:23
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MODULE 3 - Video, Video, Video!
6 Lectures 59:54

Introduction by Andrew Gunn to the topics covered in Module 3.

Introduction to Module 3
01:08

In this Lecture we look at the main kinds of online and YouTube videos  you can create for different objectives, but always with marketing strategies in mind. We also look at making DIY videos, even if you don't want to appear on camera and why you need to use a proven formula to super charge your video's success. 

Introduction to Online Video (The Types of Online Videos You Can Create)
13:49

How to create simple Do-it-Yourself YouTube videos, even if you've never used video before and hate appearing on camera. Links to resources and applications mentioned in the Lecture are below:

Camtasia Screen Capture UK: http://bit.ly/TechSmithUK

Camtasia Screen Capture USA: http://bit.ly/TechSmithUS

Explaindio Video Creator: http://bit.ly/ExplaindioVideo2

Screenflow: http://www.telestream.net/screenflow/

Jing: https://www.techsmith.com/jing.html

Simple DIY Video Creation
09:14

If you want your videos to get results that you can't just make any old video. You need to create videos that will meet your objectives, whether that be traffic, leads, sales or subscribers. In this Lecture I share my Ideal YouTube Video Formula for 'high-converting' videos. This is a super simple and easy to implement formula, but essential.

The Ideal YouTube Video Formula
19:52

The perfect 'About Us/Me' video requires the perfect 'elevator pitch' formula, and here it is, explained to perfection, so you can create videos that don't bore, engage the viewer and impress them.

The Perfect 'Elevator Pitch' Video Formula
06:30

Knowing what to say, and how to say it in your videos can be frustrating and overwhelming. Not anymore. In this Lecture we take our formula one step further and look at easy but effective ways of getting your video message across in an authentic and natural way, without being sales or annoying. 

Your Online Video Message - (What To Say, and How To Say it)
09:21
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MODULE 4 - How To Make YouTube & Google Work For You
8 Lectures 01:24:12

Introduction by Andrew Gunn to the topics to be covered in Module 4.

Introduction to Module 4
01:09

There's a few simple but essential things you MUST DO before uploading your awesome videos to your Channel. Without them all your previous work will be wasted In this Lecture we take a look at the beginning of your video optimization process.

Pre-Upload Must Do's
08:01

Exactly how to, step-by-step, upload and publish your videos to YouTube, the correct way.

How To Upload & Publish Your Video on YouTube
08:52

Ranking a video on Google and YouTube requires that each video is 'optimised', to give it the best chance of success. In Part 1 we look at the basic, but essential, steps to optimising your videos.

Basic Video Optimization (Part 1)
15:13

In this Lecture we continue to learn about the basic steps of optimising your videos for successful ranking.

Basic Video Optimization (Part 2)
15:01

The third and final Lecture about how to optimise your videos.

Basic Video Optimization (Part 3)
16:56

Optimising your channel is just as important as optimising your individual videos. Making your channel relevant, discoverable, and authoritative is crucial to your long-term strategy, and you can help YouTube help you by following the steps in this Lecture.

How To Make YouTube Work for You - (Channel Optimization)
12:10

This is how you do it: How to actually rank videos on Google and YouTube, step-by-step.

How To Rank Videos on YouTube & Google
06:50
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MODULE 5 - Extra YouTube Features and Strategies To Boost Your Video Success
12 Lectures 02:07:39

A brief introduction by Andrew Gunn to the topics covered in Module 5.

Introduction to Module 5
01:10

A brief look at YouTube's 'hidden' and additional features that will help to supercharge your videos and channel. We look at how and why to add 'Calls To Actions' in the form of clickable links and cards to your videos. Playlists help to boost your channel's engagement and authority, so I share some 'ninja' tricks, and we also look at essential Social Media strategies and the all important Backlinking and video Embedding. 

As an extra gift to my students I'm offering my FREE Report, entitled "Online Video Success Secrets", which you can access here: http://FreeReport.VideoSeen.co.uk

Introduction To Additional YouTube Features
04:49

The what, why, when and how of adding Annotations and Cards to your videos, to get viewers to take the actions you want them to take. PLEASE NOTE: YouTube will soon be phasing out the 'Annotations', which will be permanently replaced with CARDS. Currently you still have the option to use both.

Annotations and Cards
10:39

This is one of the most important and powerful strategies that you can leverage on your YouTube videos: adding a clickable link to your website, landing page or registration page. You need to get people off YouTube to visit your business, product, service or offer, and adding clickable links together with a 'Call To Action' will drive traffic, leads and sales for you.

Adding Clickable Links to Your Videos
04:06

Creating and adding Playlists is very powerful for boosting your channel authority and engagement. In this Lecture we look at why and how to create Playlists and some 'ninja' tactics for making your Playlists work for you with very little time and effort.

YouTube Playlists
11:40

Once a new video is publish you want to get as much traction for it and soon and possible. In this Lecture I share with you how to use the power of Video Blogging and Email Broadcasts to give your video a boost of reach and engagement.

Video Blog Posts & Video Email Broadcasts
07:41

Part 1 of how to leverage the awesome power of your Social Media networks to boost the reach, engagement and clout of your newly published videos.

Social Media Strategies (Part 1)
15:53

The second and final part of how to leverage the awesome power of your Social Media networks to boost the reach, engagement and clout of your newly published videos.

Social Media Strategies (Part 2)
11:54

Without engagement on your videos it's unlikely that you're going to get those potentially valuable Views, Likes, Shares and Comments. In this Lecture I share with you how to exploit Comments and Commenting (yes, you need to interact with your YouTube community!), and why this strategy is essential in your video marketing.

Commenting and Engagement 101 (Part 1)
11:47

The second and final part of how and why Commenting and Engagement is an essential part of your YouTube marketing strategy.

Commenting and Engagement 101 (Part 2)
11:46

Backlinking and embedding: Sounds boring. Perhaps they are. But without these two super powerful strategies your Channel and videos stand very little chance of ranking. Luckily you don't have to do all the work yourself.

Backlinking & Video Embedding (Part 1)
17:51

The second and final Part of our look at the essential strategies of Backlinking and Embedding your videos and Channel.

Backlinking & Video Embedding (Part 2)
18:23
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MODULE 6 - All The Other Awesome Stuff
5 Lectures 37:29

A brief introduction by Andrew Gunn to the topics covered in Module 6.

Introduction to Module 6
01:13

Exactly that. How to edit your channel settings and keywords, and why it's important for your channel optimization.

How To Edit Channel Settings & Channel Keywords
06:52

How to edit your video details such as Title, Description, Tags and Keywords, and why it's important for video optimization.

How To Edit Your Video Details
04:25

If you're not experienced with video editing or you don't outsource your editing yet, then there's an option on YouTube for you to do simple picture and sound edits and add royalty free music to your videos.

Editing Video Picture and Adding Royalty Free Music
11:50

Once your videos are published it's essential that you measure and monitor their performance. By doing this you can adjust, change and improve your strategies according to how an audience is responding to your videos. YouTube Analytics allows you to delve deep into every aspect of how your videos are performing.

Introduction to YouTube Analytics
13:09
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BONUS SECTION 1 - Taking It All To The Next Level
5 Lectures 51:39

A brief introduction to the topics covered in Bonus Section 1.

Introduction to Bonus Section 1
01:12

How to overlay your branded logo on every video and suggest other videos to your viewers. 

Branding & Featured Content
09:42

The benefits of re-uploading and re-publishing underperforming videos to give them an adrenaline boost.

Re-Uploading & Re-Publishing Your Videos
03:52

Don't skip these Lectures! Once you're up and running you will want to Outsource many of the tasks that are time-consuming and routine. As a business owner you'll need to manage your time carefully. Luckily there are plenty of cost-effective methods you can use to have other, willing people perform such tasks as video editing, graphics, social media strategies and backlinking for a low cost, while you focus on growing your business using video.

Links to resources and tools mentioned in this Lecture are below:

The Hoth backlinking and video SEO: http://bit.ly/TheHothVSEO

OnlineJobs.ph: http://bit.ly/YourOnlineJobs

Dropbox file sharing: http://bit.ly/Dropbox4You

Camtasia Screen Capture UK: http://bit.ly/TechSmithUK

Camtasia Screen Capture USA: http://bit.ly/TechSmithUS

Explaindio Video Creator: http://bit.ly/ExplaindioVideo2

Screenflow: http://www.telestream.net/screenflow/

Jing: https://www.techsmith.com/jing.html

Outsourcing Solutions (Part 1)
16:51

The second and final Part of our look at the how, where and when of Outsourcing.

The Hoth backlinking and video SEO: http://bit.ly/TheHothVSEO

OnlineJobs.ph: http://bit.ly/YourOnlineJobs

Dropbox file sharing: http://bit.ly/Dropbox4You

Camtasia Screen Capture UK: http://bit.ly/TechSmithUK

Camtasia Screen Capture USA: http://bit.ly/TechSmithUS

Explaindio Video Creator: http://bit.ly/ExplaindioVideo2

Screenflow: http://www.telestream.net/screenflow/

Jing: https://www.techsmith.com/jing.html

Outsourcing Solutions (Part 2)
20:02
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BONUS SECTION 2 - Easy Video Creation & Ranking Rapido
8 Lectures 01:43:04

A brief introduction by Andrew Gunn to Bonus Lectures Section 2. Rapid Ranking!

As an extra gift to my students I'm offering my FREE Report, entitled "Online Video Success Secrets", which you can access here: http://FreeReport.VideoSeen.co.uk

Introduction to Bonus Section 2
00:53

LIVE, real-time Lecture on how To Rank a Business Video on Google in Less Than 3-minutes

How To Rank a Business Video on Google in Less Than 3-minutes
18:22

LIVE, real-time Lecture on the Quickest Way To Rank a Local Business Video on Google.

The Quickest Way To Rank a Local Business Video on Google (Part 1)
10:15

The second and final Part of the Quickest Way To Rank a Local Business Video on Google.

Preview 12:15

Part 1: Step-by-step training on how to easily create simple business and marketing videos with Explaindio Video Creator.

Link to Explaindio Video Creator: http://bit.ly/ExplaindioVideo2

Simple Video Creation with Explaindio Video Creator (Part 1)
14:46

Part 2: Step-by-step training on how to easily create simple business and marketing videos with Explaindio Video Creator.

Link to Explaindio Video Creator: http://bit.ly/ExplaindioVideo2

Simple Video Creation with Explaindio Video Creator (Part 2)
16:06

Part 3: Step-by-step training on how to easily create simple business and marketing videos with Explaindio Video Creator.

Link to Explaindio Video Creator: http://bit.ly/ExplaindioVideo2

Simple Video Creation with Explaindio Video Creator (Part 3)
16:35

The fourth and final Part on how to easily create simple business and marketing videos with Explaindio Video Creator.

Link to Explaindio Video Creator: http://bit.ly/ExplaindioVideo2

Simple Video Creation with Explaindio Video Creator (Part 4)
13:52
About the Instructor
Andrew Gunn
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25 Students
1 Course
Award-winning Film & TV Director turned Online Video Marketing Specialist

I'm an award-winning British film and television director, producer and screenwriter turned Online Video and YouTube Marketing specialist, helping business owners, entrepreneurs, marketers and creative people to be magnificent with video. 

Currently clients include Digital Marketing and Social Media expert and International speaker Paul O’Mahony.

In the field of television my diverse work encompasses commercials, corporate films, documentaries and drama. You may have heard of Doctor Who, Life On Mars and Primeval? I did those, and some other cool stuff too...

I've been lucky enough to work with high-calibre actors and raw talent from the street, and these days I'm fortunate to work with equally as talented people in business, marketing and media.

In the world of advertising I've directed commercials for some of the UK's biggest Advertising agencies for clients such as DIY giant B&Q.

Today I specialize in online video marketing and advertising and a few years ago I launched my own video marketing agency VideoSeen.co.uk and started creating simple review videos for local businesses. After struggling for several months I finally discovered I had a knack for quickly ranking videos on Google. Actually it wasn’t me, it was the methods and strategies I was using; strategies that anyone can learn and apply to their own business.