YouTube SEO Secrets: Correct Subtitles And Keywords

Learn how to maximize your YouTube presence and how video subtitles, captions and transcripts help viewers find you.
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  • Lectures 13
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Take this course to learn how to maximize your YouTube presence and how video captions and transcripts help point more people to your video.

Content & Overview:

  1. Why SEO?
    1. Google & YouTube
    2. Accessibility
    3. Higher Engagement & Longer View-time
    4. Discoverability & Video SEO Lift
    5. Deep Linking
  2. How to Maximize YouTube SEO & Increase Viewership
    1. Add Video Content & Captions
    2. Why Auto-Captions won't help SEO
    3. How to Build a Keyword-rich Title, Description & Tags
    4. Use a Compelling a Thumbnail
    5. Video Transcript
    6. Increase Ranking with Multilingual Subtitles
    7. Publish Videos On A Regular Basis
    8. Place Video & Transcripts to your Domain
  3. Conclusion & Wisdom Nuggets

YouTube is the platform of video discoverability. YouTube takes over where word-of-mouth ends and traditional storytelling falls short. Video SEO with the goal of maximizing viewership–getting as many eyeballs on the video as possible. Countless marketing blogs will try to teach you how to create a viral video, but that level of video success is often based on intangible factors. If viewership is your goal, you cannot overlook YouTube. Take this course to learn how to maximize your YouTube presence and how video captions and transcripts help point more people to your video.

You Will Learn:

  1. The right way to use titles
  2. How to discover the best keywords
  3. The right way to use descriptions
  4. How to gather the best tags for your videos
  5. How to use tags to vastly increase your rankings
  6. A secret to getting your videos to show up over other people's videos
  7. Best practices of YouTube thumbnails, and why they work
  8. The best way to use Call-To-Actions in your video
  9. How to vastly increase your views and clicks from the correct use of annotations
  10. Additional tools you can use to get more insight to your videos
  11. The "top-secret" way to get a million views per month, every month - easily
  12. How to get YouTube to advertise your videos around the world with subtitles

... and much more to come!

More About This Course:

  • You don't need a website or anything else to take this course
  • You get full, free lifetime access
  • All future extra lectures and upgrades are always included for free
  • Udemy 30 day money-back guarantee - promise of your success!
  • Regular free surprise bonuses to increase your video rankings even more!

What are the requirements?

  • Only an internet connection - all the resources and "insider-tips", are supplied free - there's nothing extra to pay.
  • Take quality notes on the side!

What am I going to get from this course?

  • Learn how to get videos to rank higher on YouTube the correct way
  • Know the right way to use titles for maximum views
  • Learn how to discover the best keywords and search terms
  • Know the best way to use descriptions
  • Learn how to correctly use tags to vastly increase your video ranking
  • Learn the secrets to higher engagement and longer view-times
  • Learn how to optimize backlinks and get more clicks to your video
  • Know how to greatly increase your views and subscribers from the correct use of annotations
  • Know how to really understand the VidIQ analytics on YouTube - for ever greater success and higher ranking
  • Learn how to optimize your subtitles to maximize video SEO and ranking
  • Know the secrets to geting a million views per month easily
  • Learn how to get YouTube to advertise your videos around the world with multilingual subtitles

What is the target audience?

  • Anyone who wants their videos to show up at the top on YouTube
  • People from any country
  • People of any age or ability
  • This course is not for you if you only want to watch a part of it. I recommend you take the full course to get the most benefit you need.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome to YouTube SEO
02:05

Take this course to learn how to maximize your YouTube presence and how video captions and transcripts help point more people to your video.

  1. Why SEO?
    1. Google & YouTube
    2. Accessibility
    3. Higher Engagement & Longer View-time
    4. Discoverability & Video SEO Lift
    5. Deep Linking
  2. How to Maximize YouTube SEO & Increase Viewership
    1. Add Video Content & Captions
    2. Why Auto-Captions won't help SEO
    3. How to Build a Keyword-rich Title, Description & Tags
    4. Use a Compelling a Thumbnail
    5. Video Transcript
    6. Increase Ranking with Multilingual Subtitles
    7. Publish Videos On A Regular Basis
    8. Place Video & Transcripts to your Domain
  3. Conclusion & Wisdom Nuggets
How to get my Help & Assistance
Article
Section 2: How To Maximize YouTube SEO & Increase Viewership
06:47

After uploading your video to YouTube, it is imperative to add captions. As discussed in the benefits section above, captions make your video universally accessible. Many of Google’s search priorities favor universal design and a great user experience.

If you do not have a captions file, you can upload a transcript. YouTube will then use Google’s auto speech recognition software to assign time stamps to each word, syncing your transcript with the video.

04:19

YouTube’s auto-caption function is often riddled with mistakes. As you can see in our series on auto-speech recognition gaffes, YouTube speech recognition software can be derailed by accents, background noise, and complex vocabulary.

Because of this, auto-captions do not get indexed by Google or YouTube, and therefore do not help SEO. Google only indexes your uploaded captions because it deems them to be higher quality and more trustworthy than auto-generated captions.

06:44

Reworking keywords is the best place to start when working with your existing videos.

Using Google’s Keyword Research Tool, you can quickly uncover the exact questions, topics and issues your buyers are searching for, and you can market your videos accordingly.

Let’s start by picking just one of your videos. Did you use a highly searched keyword in the title and description? If not, add it to the beginning of your video’s title, your description and your tags. It’s OK to change your video title information at any time if the video has not been “pulling its weight.”

Once you’re logged into YouTube, simply click the “Edit” button above your video and you can change, tweak and improve your video information in seconds!

08:12

One of the benefits of hosting your videos on YouTube is the free video analytics tool. With YouTube’s analytics you can hone in on the most effective keywords and your target audience. Look for keyword variations with less competition so you can stand out from the crowd.

Add your keywords into the following fields, but keep in mind some tips and tricks:

  • Title: Fits 100 characters, truncated at 66 characters, meaning your most important information should be close to the front. Use language to compel a click on your video, “how-to,” “advice,” “about,” or numbered lists can help. For example: “7 Tips to Increase Video Subscription Rates.”
  • Meta-Description: Fits 5,000 characters, truncated at 166 characters. For ecommerce sites it is particularly important to include a link to your product, considering more than half of consumers are influenced by product videos. Remember to include the http:// or it won’t be clickable.
  • Tags: Fits 120 characters. Use double quotes (“) to surround your video keyword tags so your video is an exact match for a long tail keyword phrase. For example: instead of tagging your video as “video” and “captions,” tag it as “video captions,” or even better, “create video captions.” Think like a user and always add tags in order of importance

Remember, if you plan to post your video on several domains in addition to YouTube, you should vary the keyword phrases slightly. You don’t want to compete against yourself across different sites.

Lastly, use honest, relevant terms. Trying to ride trending topics irrelevant to your video content will only result in a negative score later.

04:35

In addition to uploading captions or a transcript, you should also paste the transcript into your video description following a brief sentence summarizing your video. This is the quickest way to inform users and bots exactly what the video is about. Keep in mind, this strategy is best for short-form videos because the description field is limited to 5,000 characters or ~800 words. For long-form videos, we suggest utilizing your transcript to parse out a keyword-rich summary or blog post summarizing the video.

06:52

In addition to uploading captions or a transcript, you should also paste the transcript into your video description following a brief sentence summarizing your video. This is the quickest way to inform users and bots exactly what the video is about. Keep in mind, this strategy is best for short-form videos because the description field is limited to 5,000 characters or ~800 words. For long-form videos, we suggest utilizing your transcript to parse out a keyword-rich summary or blog post summarizing the video.

10:20

If your video does not tell people what to do or where to go after the video ends, your viewers are simply going to move on and forget about you completely. You need to tell people precisely what to do next and exactly how to do it.

Here are three ways you can add a call to action to each of your existing videos to convert each view into highly targeted traffic.

  1. Use the Call-to-Action Overlay: This powerful, fully customized banner ad allows you to direct viewers straight to your site by clicking on the button right inside your video. It takes a few minutes to set this up, but it’s totally worth the extra effort!

    call-to-action overlay

    The call-to-action overlay.

    To add YouTube’s call-to-action overlay to all of your videos, sign up here.

  2. Put your domain in the description: Don’t forget to add your domain name (with the “http://”) at the beginning of your description. It is simply another place people can click to go directly to your website.

    full domain name

    Notice the full domain name is at the beginning of the video description.

    To add your URL, simply click the “Edit Video” button at the top of your video’s page once you’re logged into your account.

  3. Add Annotations: Annotations can be extremely beneficial if used properly. They take about 30 seconds to create, and can do wonders for your videos. You can’t turn annotations into clickable links that direct visitors to your website, but you can get people to subscribe, like your video or watch the next one in your playlist.

    annotations

    Use annotations to direct viewers to your next video.

    Adding annotations is fun and easy. Once you’re logged into your YouTube account, simply click the “Edit Annotations” button directly above your video.

03:27

Until recently, YouTube automatically selected a frame from the middle of the video as the thumbnail. Now, publishers have the ability to choose which frame to display as the video thumbnail. Choosing the right video thumbnail image makes a drastic difference in click-through rate. Use high quality, high contrast images that have a 16:9 aspect ratio. Facial close-ups work best. Note that YouTube overlays the video duration in the lower corner of the thumbnail; make sure it doesn’t obstruct anything important. Also, keep in mind that Google uses image recognition to automatically filter out certain imagery, such as the YouTube logo. Ideally you want an image that is a great visual representation of your target keyword; this will take your presence in search results even further.

04:02

Anyone who has ever had experience with SEO knows that Google loves backlinks to your website. This same concept applies to YouTube and ranking your videos at the top of search results.

Whether you hire someone to do this for you, use a service or do it yourself, adding a few backlinks or inbound links to your video AND your channel URL will make a considerable difference in where your videos will rank, and ultimately how many views you’ll receive.

getting to first spot

Getting to the #1 spot in YouTube search results can make a difference of several thousand views!

Additional Insights & Tips
Article
Section 3: Course Conclusion
02:03

Video currently makes up 62% of all media consumed online, and YouTube dominates above all video platforms with no sign of diminishing share. Our future will only see more videos and even more ways to stream. YouTube will continue to supply videos in the same way broadcast media supplies an unending number of channels. But who is watching channel 1027? Does it have an audience? Videos on YouTube that fail to be found and have no audience will be left behind. Executing on a smart video SEO strategy keeps your YouTube content relevant, appealing, and discoverable.

2 questions

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Instructor Biography

Edvin Lynch, UX Design Mentor

I have been designing in some form since the age of 12, and I made it my profession when I designed a logo for my first client in high school.

At the California Institute of the Arts (CalArts) I received a strong foundation in design for print, web and mobile, in addition to experience in actual product design through a side job for a startup.

For the last 3 years since graduating, I've been working for pre-seed startups in small cross-functional teams <5, agile development, and I've also started my own team at LLC. At LLC, I'm currently in charge of design, while also maintaining business operations and client relations.

I share all my expertise and insights in my Udemy courses!

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