This course is designed for the small business owner, entrepreneur, coach, or service provider who wants to spend more of their time on serving their customers than on marketing.
In this first video, I'll give you the birds-eye view of this course and the Webinar Funnel System we've used at LeadPages™ to go from 0 to 25,000 customers in less than 2 years.
In this video, I'll lay out the game plan for YOUR Webinar Funnel System and make sure you have a few essential pieces in place from the beginning.
Attracting your ideal audience to flock to your webinars is such a key topic, I've split this section into 3 pieces. What few marketers will tell you is the key to profiting from webinars starts LONG before you ever put your upcoming webinar on the calendar. Find out how to pre-load your invitation list with ease.
Your success with webinars partly depends on how well your invitations convert to registrations. I'll show you the 4 key elements of a high converting webinar registration page you can easily use to elevate your own sign-ups.
Attracting more webinar registrations is good, but making sure more people actually SHOW UP to your webinar is essential. In this video, I'll show you how we increase our attendance rates and get our attendees' help with growing our audience.
Your webinar just went live - now what? In this video, I'll lay out my blueprint for what to say and do to keep your attendees hanging on your every word - to the very end of the session. Watch this lecture to discover how to engage with your audience on your live webinars.
If you plan on offering your product, service, or a consultation during your webinar, you'll love the conversion strategies I lay out for you in this video. Sending people to the wrong type of sales page, or making a mistake in how you present your offer will sabotage your results. Don't make those mistakes; watch this video to see what to do instead.
Congratulations - your webinar's over. Now what? Don't settle for live webinar sales only. Utilize the strategies in this video to scoop up more customers and help more people with the specific post-webinar actions I'll teach you below (hint: showing a replay is just a small piece of getting this right).
Want to maximize your profits and impact with webinars? Then you must optimize your webinar funnel. I'll teach you all about split-testing (in plain English) and other strategies for increasing your short-term and evergreen conversions. Click play below to start this penultimate video.
Webinar marketing is not a "one-and-done" exercise. To create an evergreen marketing system, you'll want to follow the steps I lay out for you in this video. This is where your competition is getting lazy, and where you can rise to the top for your audience.
Over the last year, members of our marketing team have extensively discussed conversions, webinars, split tests, and other related areas of improving business. This guide brings you the best of our marketing team, plus expert webinar tips from our colleagues. In the resources area of this lecture, I've highlighted a few of my favorite blog posts on the topic.
Want the full page version of all the handouts in the course? Download this.
This bonus content provides all the handouts for the course, in a convenient 6/page format for fast reference and less pages to print.
Bob Jenkins is the lead Customer Success trainer, hosting the LaunchPad new-customer webinars and creating in-depth courses for the LeadPages community.
Since 2006, Bob has trained thousands of entrepreneurs on the big picture marketing strategies and the specific under-the-hood tech methods to growing a business with online marketing. He was Customer #43 of LeadPages almost 2 years before joining the company.
He’s the author of Take Action! Revise Later, A Simple Guide To Success In Business.
Thanks to falling in love with a native of the state with a huge family, Bob is a Minnesota transplant from Maryland, but will always root for the Orioles. At coffee shops and bars, he’s that guy asking about the loose leaf tea and hard cider instead of coffee and beer.
When Bob’s not developing or delivering a training webinar, he’s enjoying some kind of an adventure with his wife, Therese. Favorite Inspirational Quote: “Go that way, really fast. If something gets in your way – turn!” from the excellent 80’s film, Better Off Dead