Yasaf is a full time online business owner with over 20 years of experience as an IT Executive int the defence, finance and retail sectors.

Yasaf is well known for his major work for IKEA in Israel where he led major IT projects, including: 5 store expansions, a fully automated warehouse, disaster recovery and business continuity process and many others security related project.

Yasaf is both ITIL and PMP certified a security expert and security advisor.

In addition, Yasaf's greatest passion is to share his knowledge and skills with other people and help them grow. He believes that great leadership comes from leading by example.

Yasaf is a Clinical NLP master, a mentor, consultant, a speaker and a blogger.

"I show people the path to finding treasures in their zone of genius…"