Tom Arundel is digital experience thought leader who co-authored Continuous Product Design, a methodology that helps enterprises build better digital products faster — based on a shared, quantified, and continuous view of customer signals. It's an approach that extends development-driven approaches such as agile with more than just speed, but confidence to prioritize what matters to customers. It incorporates quantified empathy into the mindset of digital product development, so you can relive a customer experience and see how many others had the same experience, and understand the value of the opportunity. So if your heart drops when you witness a digital customer struggle, you can know how big the problem is, how much it's costing your business and how to prioritize it.