Todd Greenwood

UX Researcher and Design Strategist

A LITTLE ABOUT ME:

I’m a new product designer, researcher and marketer and I’ve been involved with app design and mobile research since 2009. Before that I was creating marketing websites and health behavior change programs. I’ve been part of small and large development teams, working inside agencies and as a consultant. While I’ve done my share of UI, I’ve mostly worked with UX designers on front-end research and back-end analytics helping to strategize design.

AND MY PERSPECTIVE:

I believe that user experience design is intuition guided by insights. That said, good UX designers are consumers, champions and directors of user research. If you want to design great products (and who doesn’t?) you need to quickly find out who your customers are and what they really need.

AND YET SOME MORE:

I’m proud to have helped develop web and mobile solutions for some really big name companies (Eli Lilly, Merck, and a bunch of others), a few universities, and a handful of small companies.

My background is product design and marketing, but I love designing for how people learn and moreover how learning experiences can change people’s lives for the better. That’s why I went back to graduate school, got a doctoral degree in instructional systems technology and a master’s degree in health behavior / health communications. Since leaving the academic world, I’ve been working mostly in healthcare, but I’ve also worked in financial services and consumer product design.

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