Ted Leonhardt

Helping designers and other creative professionals win negotiations. Author, coach, trainer, consultant.

Creative professionals contribute $698 billion to the U.S. economy. Are you getting your fair share? My mission is to help you earn the money you deserve. 

In the beginning of my career, I was afraid to ask for the salary and fees that I deserved. Talking about money was uncomfortable. I rushed to close so that I could get to the thing I loved: the creative work. I didn’t ask for what I needed because I was afraid of rejection, of losing the deal — that I wasn’t worth it. 

As I worked with more clients, I started noticing that they asked me for input and valued my expertise. I developed techniques around these observations and put them to work at my design agency The Leonhardt Group. I used these negotiation strategies to build an agency that employed over forty people and annually billed $10 million to clients including Nissan, Nordstrom, Charles Schwab, Electronic Arts, and Microsoft. 

Since selling The Leonhardt Group to global retail & branding consultancy FITCH, I’ve been a global creative director and worked in firm sales and acquisitions. With over four decades of experience on both sides of the negotiation table, I’ve observed that my own negotiation struggles are shared by many other creatives. That’s why I created the Worth It training package. Being in control of your professional survival and creative happiness is an achievable goal. And you are worth it.

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