PR Smith  is an international speaker (incl TEDxTalks), marketing consultant and author of  6 books (translated into 7 languages) renowned for their ‘edutainment’ style.

These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan.

Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing and now adopted by innovative companies like Linkedin, KPMG and smaller start-ups.  

He has just launched the SOSTAC® Certified Planners online SOSTAC® portal   where managers learn how to write the perfect plan (in 4 minutes) & apply it thereafter. Professionals can also become SOSTAC® Certified Planners.

Paul has just become the managing partner of Sri Lankan Golf.

Paul is also founder of the Great Sportsmanship Programme  - an inspirational NFP edutainment programme which inspires youths, through short stories about sportsmanship, to become a new generation of global citizens with real sportsmanship values while also boosting interest in reading and sport.