Hi, I’m Payal I run a boutique agency delivering creative solutions for next-gen brands in the sustainable and circular space.

I started consulting in 2023—a year which was meant to be a break turned into consulting rapidly

With a decade of international experience spanning - sustainability, luxury fashion e-commerce, innovation, and consumer insights, I bring a global perspective and deep expertise to every engagement.

In 2020, I also built an artisanal brand from the ground up amid the pandemic in the UAE, all while managing my 9-5.

Services:

✺ Branding Strategy ✺ Marketing ✺ Storytelling & Narratives ✺ Strategic Insights ✺ Market Research✺ Consumer Insights

What Drives Me:

1. Sustainable brands need to build better branding. period (could right a book on this!)

2. Deepening connections between culture, fashion, systemic issues, and neuroscience.

3. Creating movements and elevating next-gen brands that people love.

4. Trends come and go, but does your brand have deep foundations?

5. The artisanal space needs love and nurturing.

6. Embracing responsible AI.

7. Spirituality - always seeking!

Past speaking engagements

Real Circularity, Remake, few podcasts and smaller in-person events

Substack @payalkumar @thenexexracollective