I am an independent pricing/monetisation consultant. I have supported more than 30 businesses build and execute value-based pricing strategy across software/tech (B2B & B2C), consumer goods, pharmaceuticals and automotive sectors.

I adopt Design-to-Value approach to design products, differentiate package/product tiers and fix prices based on value. For each business context a custom approach is tailored by cumulating holistic sources of competitive, customer and cost (efforts/investments) intelligence to derive pragmatic value-based packaging and pricing decisions with predictable impact on volume, sales and contribution margin.