Michael Kelly is the founder of the Channel Institute, the global gold standard in training and certification for the channel business profession. The Channel Institute provides structured, assessed training and certification for channel professionals across the first fifteen years of a channel career.
He has spent decades working in the channel business with technology vendors worldwide. The Institute’s syllabus is reviewed and approved by its Industry Advisory Council, an independent panel of senior channel leaders.
Michael presents this module on joint business planning and also presents the modules on the Certificate in Channel Sales, Certificate in Channel Marketing and Certificate in Channel Management.
