Hello and welcome to my course!
My name is Kateryna Shevchenko, and I am a marketing professional with a passion for innovation and digital transformation. I hold an MSc in Marketing Management from Hull University, Great Britain (with Distinction), and have completed the AI for Business course with Honors. My academic background, combined with extensive industry experience, allows me to offer a unique perspective on modern marketing strategies, especially in the rapidly evolving field of artificial intelligence.

With 15 years of experience in Advertising and Marketing, I have worked in customer service and sales, managing campaigns for top global brands such as Mastercard, Mattel (Barbie, UNO, Hot Wheels), Vodafone, GFK, and Mondelez (Milka, Oreo, Barni). My expertise includes four years in Influencer Marketing, specializing in brand promotion via Instagram, TikTok, YouTube, and Paid Media, as well as one year in SEO. Additionally, I have nine years of experience in Radio and Television, giving me a strong foundation in media and audience engagement. As an experienced Team Lead and Project Manager, I have successfully guided teams and projects to achieve outstanding results in both traditional and digital marketing.

Beyond my practical experience, I am deeply involved in AI research, with my Dissertation focusing on The Role of AI Avatars in Cross-Cultural Marketing Strategies. As a guest lecturer and speaker at various universities and marketing events, I share insights on topics such as AI Influencers in Digital Marketing and The Role of AI Avatars in Business and Marketing Strategies.

I am excited to bring this knowledge to you through my Udemy course, where I combine practical experience with cutting-edge AI Avatars applications in real Marketing and Business. 

Join my training and become an expert in AI Avatars!