I have a background in Marketing Management and my work experience has been tied up to digital marketing, eCommerce and fast paced Startups. I'm passionate about teaching and learning.
I entered the startup ecosystem in 2016 at 360imprimir, where I learned my core skillset in digital marketing and analytics. There I had the opportunity to deeply understand the dynamics of scaling an acquisition channel and be part of a company on fast growth.
Two years later, I joined Forall Phones as Head of Performance Marketing where inside the marketing team I was given the challenge to build and optimize all the digital acquisition (and retention) ecosystems. I worked closely with IT and Brand teams. Gradually I gained more responsabilities inside the company, and when the previous CMO left I temporarily assumed the position. Things went well and it became definitive. I kept expanding my scope of responsabilities bringing into my umbrella everything related to marketing and sales (from pricing to customer success).
Recently I joined Nutrium team, where a new challenge is just getting started!
"Without data you're just another person with an opinion" - W. Edwards Deming