Jay Flores is an entrepreneur and a equities and derivatives trader in NASDAQ, NYSE, and fixed income securities. His knowledge extends into asset allocation and the application of risk management across various asset classes.

After experiencing the dot-com boom & bust of the late 1990's and the 2008 financial crisis, Jay gained tremendous insight into risk analysis of financial markets and the importance of analyzing price action to stay ahead of the curve. Over time he has developed a deep understanding of the art of technical analysis and the application of risk management in various market conditions. His approach to markets is exploiting both long and short opportunities by analyzing macroeconomic conditions then evaluating sector strength or weakness. Jay continues to be passionate and dedicated to market research and sharing his expertise with others helping them to achieve their goals. He currently resides in the "Capital of Silicon Valley" in San Jose CA.