Ivan Stoev – Commercial Executive & Behavioural Marketing Lecturer

Ivan Stoev is a seasoned commercial executive with over 20 years of leadership experience across FMCG, B2C, B2B, telecommunications, and consulting. He has a proven track record in sales growth, new market development, and leading multifunctional teams in dynamic and competitive environments.

Ivan has successfully delivered commercial strategies and marketing solutions for clients across Bulgaria and Eastern Europe, combining practical business expertise with a results-driven mindset.

Currently, Ivan is a lecturer in Strategic Marketing and Behavioural Economics at New Bulgarian University, where he combines academic rigour with real-world business applications. His courses focus on helping professionals understand the psychology behind consumer decisions, effective marketing strategies, and behavioural science principles that drive measurable business results.

Students learn directly from a practitioner who bridges theory and practice, offering practical examples, proven frameworks, and actionable tips that can be applied immediately in the workplace.

Whether you are a marketer, brand manager, entrepreneur, or business professional, Ivan’s courses provide insights to enhance decision-making, improve customer engagement, and boost marketing performance.