Hey there! My name is Eli.
(Like “Ellie,” but spelled in a way that, while quite cool, tends to make people think I’m a guy ;-)
I’m a tolerable wife, “kindasilly” mom, food aficionado and oh — PASSIONATE about all things online marketing! I find all of it fascinating, stimulating, and even FUN!
Seriously, I’m obsessed with teaching serious Entrepreneurs grow their businesses faster and take them much further than ever before.
How did this become my life?
Back in 2012, my husband and I were running a software design and development firm called Twofold, designing and building apps, websites and large systems.
Although I had lots of flexibility working and raising my kids from home, I didn’t feel very passionate about it. To be honest, I couldn’t stand waking up on any morning that didn’t begin with the letter ‘S.’
So in my free time, I started entertaining myself with other things, and that was when I became fascinated with online information marketing, especially the passive income part of it.
So, I started my own blog (Webjenius) as a simple creative outlet, in hopes of getting my feet wet with online marketing. I had no ambitions of making it my full-time job. Heck, I wasn’t even aware it COULD be my full-time job.
Fast forward one year, and the potential of generating money from what I loved doing was suddenly VERY real. My husband and I decided to move away from project work and shift our business to exclusively launching online products — in other words, passive income.
My husband Joe is a User Experience (UX) consultant. Acting as his business and marketing coach, I guided and collaborated with him to create our first product, an online course.
We’ve worked together to launch five additional online training courses and two books, with more on the way in 2017. We currently have over 50,000 students taking those courses, and our products are returning six-figure revenue — consistently.
Maybe, but the writing on the wall was clear. So I’ve completely moved over to online education: teaching aspiring entrepreneurs how to start and grow their own businesses.
I want to help you build a profitable online business, too!
I’m here to serve you. Through my free content — along with my coaching and paid training programs — I’m here to help you build a life that you truly love. A life that is one of a kind, uniquely and brilliantly tailored for you.
I work with people just like you: creative, passionate entrepreneurs and small business owners who are insanely good at what they do. And the one thing they all share is a struggle to generate consistent cash flow. That’s because they’ve never been shown the right way to attract clients or have truly successful sales conversations.
I love empowering, motivating, inspiring and, ultimately, coaching! And while I’ve certainly made good money, there is simply nothing more satisfying for me than to know I’ve been able to reach out, extend my hand and help someone else reach their dreams.
But listen up — I can’t help you if you’re looking for a method to get rich quick!
Hell, even sharp shooters and gangsters work hard to earn money!
Look, I really do get it. Making money on autopilot is what attracted me to information marketing in the first place.
And, of course, I have consistent passive income coming in every day, and all of it is on autopilot. But it’s taken a LOT of hard work, lots and lots of 12 and 14-hour days and many caffeinated late nights – banging my head against the wall, cursing in languages I had no idea I could speak!
But it was SO worth it, and I wouldn’t trade one minute. Because now I have the ability to do whatever the hell I want, whenever the hell I want. And I have the knowledge and skill to help YOU do it too.
So if you want to make a million dollars as an entrepreneur, that’s pretty cool. It’s also entirely achievable.
But it's not going to happen without a lot of effort and energy.
I’m truly thrilled you’re here, and I salute you on taking the first step toward the life you deserve.