My name is Edina Ajanovic and I hold a PhD degree in Tourism Management from Akdeniz University in Antalya, Turkey. My expertise is in use of Information and Communication Technologies (ICTS) in tourism and hospitality industry, smart tourism and online tourist behaviour examined from social psychological perspective. Besides  4 years of teaching experience at University, I have numerous publications in academic journals and conference proceedings. Currently U work as a product consultant for ElektraWeb, one of the most comprehensive cloud hotel management solutions on the market.