I've been a social media strategist, content creator and trainer for seven years. I've worked on big brands like Coca-Cola, Vodacom, Durex, Bakers, Absa and Clover.

I currently own and run Critical Social, an online social media consultancy where we focus on training, industry insights, and of course, social media strategies.

In my spare time I love to read, torture myself with sudoku puzzles, take care of my little jungle of houseplants, and obsessively Instagram my cats!