Former MBA marketing instructor and tech CEO Breton Buckley specializes in social media marketing for dental offices as CEO of Breton Buckley Marketing LLC. He served as CEO of Panasonic subsidiary OpenSynergy, Inc. and taught MBA Marketing, undergraduate Marketing and Advertising as an adjunct instructor at Point Loma Nazarene University in San Diego. Breton holds a BS in Business Administration from Cal Poly, Pomona and an MA from Boston College. Surprised at the gap between dentists who know they need social media videos to grow their practice and the high costs of traditional agencies, Breton created this DIY course to combine MBA marketing principles with dental office-specific tools.