In 1996, Brad Swift co-founded Life on Purpose Institute, an organization dedicated to helping people clarify and live true to their life purposes. Through the Coaches Mentoring Program, he trains aspiring coaches to carry on the vision of the Institute: Being a catalyst for creating a World On Purpose. He is the author of a number of books of visionary fiction and nonfiction including Life On Purpose: Six Passages to an Inspired Life, an award winning finalist in the Self-Help: Motivational division of the Best Books 2007 Awards sponsored by USA News. Brad has been a life and business coach for over 25 years. He and his wife, Ann (the other co-founder) live in the "Paradise Found" of the North Carolina smokey mountains with their daughter and a menagerie of pets.