Berlin A. Asong teaches Competitive Strategy and Strategic Marketing, and develops the content of Strategic Management courses. He is known by students and fellow academics for his sublime delivery of engaged, interactive learning.

Berlin is a Senior Fellow of the Higher Education Academy (SFHEA), an identity awarded to academics who are championing excellence in HE teaching and learning (United Kingdom). He is also serving as a Member of the Chartered Management Institute (MCMI), a management professional body in the UK dedicated to promoting excellence in management and leadership.

Diageo, Home Office, Pfizer, Nokia, BBC, Gillette, Brita, Barclays, Danone, BT, Tesco, NHS, Cadburys and Vodafone are some of the organisations he served while working for TNS Plc. (a subsidiary of WPP) for four years as Market Researcher.

Berlin holds an MBA degree from Roehampton University (United Kingdom); an Executive MBA from PHW (Switzerland); and a BSc (Hons.) in Journalism and Mass Communication, and Political Sciences from the University of Buea (Cameroon).

He writes on and studies competitive capabilities, and the influence of the environment on firm's competitive capabilities.