With over 20 years of experience in Branding, Marketing Communications, Advertising, and Rural Marketing, I have worked with leading brands and top advertising agencies across India. My expertise spans brand launches, brand management, lead generation (offline and online), digital marketing, and building strong brand and marketing ecosystems in rural and semi-urban markets.

Throughout my career, I’ve driven results across diverse sectors, combining strategic thinking with hands-on execution. My domain knowledge covers both traditional and digital platforms, with a deep understanding of consumer behavior in both urban and hinterland markets.

Currently, I work as an independent consultant, partnering with startups and growth-stage companies to shape their brand identity, design effective go-to-market strategies, and implement integrated marketing initiatives that drive visibility and growth.