Prof. Dr. Ameer Hussain is an Associate Professor at School of Management in a reputed university in India. He has done his Ph.D. from ICFAI University and Production Engineering from Anna University. He has more than 13 years of rich teaching, research and industrial sales experience. He was awarded as the “Best Product Developer Award” for his outstanding achievement in sales. To pursue his passion in teaching and research he shifted to academics to serve the student community. His subject area of expertise includes Digital Marketing, Marketing Management, Service Marketing, Research Methodology, Consumer Behavior, Retail Management and Organisational Conflict Management. He has published many research papers in reputed national and international journals which are indexed/listed in SCOPUS and ABDC. He has a hands on experience on statistical software tools including SPSS and AMOS. He has successfully conducted many workshops and conferences on research methodology.